Marketing Business Partner (Field Based) - North East England & Scotland

Are you a marketing professional with a track record of creating and delivering a strategy for a customer driven business? Do you have experience leading and implementing a retail marketing strategy in a customer led environment? If yes – you’ll want to read on… We currently have an exciting new opportunity for a Regional Marketing Business Partner to support our venues in Scotland & North East England.

Reporting to the Head of Marketing, you will be the primary owner of the marketing plans for each of your assigned venues, driving towards local and national revenue targets and aligning with the General Managers' business plans and areas of focus.

As our Regional Marketing Business Partner, you will:

• Work closely with the Head of Marketing to understand the national business strategy and ensure that any relevant campaigns opted into at a local level are executed and maximized locally.
• Develop local marketing plans across all customer value segments (including HVC) that bring venue propositions to life, meet local challenges, and drive towards specific venue targets.
• Offer consultancy around the best marketing approach to take, how to measure success, and share ideas with the central team for rollout across the estate.
• Create a business partner relationship with general managers to be entrusted as a subject matter expert and driver of their local marketing plan.
• Work collaboratively with casino General Managers to support events and hospitality for customers within the HVC cohort in line with company policies and procedures.
• Liaise with slots, poker, and sports marketing managers to ensure their knowledge and input is embedded in all local marketing plans.
• Engage with approved suppliers and agencies to seek resources or materials required at a local level.
• Ensure all venue plans are created in a clear and consistent way across venues.
• Conduct clear ROI analysis on local promotions to confidently share success and replicate activity across venues.
• Seek support and training to ensure compliance with regulations.
• Work closely with the central marketing team to ensure local activity supports central brand goals.
• Take ownership of ensuring brand standards are maintained at a local level across all channels.
• Build close relationships with the full marketing team to understand the national marketing calendar and ensure its implementation at a local level.
• Support the HVC Marketing team in driving engagement with venue teams in executing National HVC campaigns.
• Complete enhanced SG & AML training as required for HVC.
• Represent the marketing team at club level to ensure operational teams are aligned with the brand vision.
• Engage and develop relationships with wider marketing team/agencies including PR, Social Media, CRM, and Promotions.
• Create and implement innovative and engaging retail marketing content.
• Build and develop relationships with Retail Operations team, General Managers, and Online and Mobile teams.
• Ensure all initiatives comply with gambling and marketing legislation, HVC policy, industry guidance, and internal protocols.

Qualifications:

• 3+ years experience in a hospitality, leisure/multi-venue business.
• Proven retail marketing innovator with a track record of creating and delivering a strategy for a customer driven business.
• Experience of leading and implementing a retail marketing strategy.
• Excellent communicator across all levels within the organization with the ability to influence and manage key stakeholders.
• Worked in an innovative brand team with evidence of delivering success.
• Knowledge of leisure and gaming sector is an advantage.
• Experience in a customer led environment is essential.
• Evidence of driving and delivering change with a desire to make a difference.
• Deep understanding of retail channel environment.
• Experience in the delivery of High Value Customer activity.
• Implemented, developed, and understood ROI analysis.
• Experience of managing marketing projects and delivering on time and to budget.
• Marketing qualification helpful but not essential.
• Ability to maintain effective work performance under pressure.
• Full driving license and able to travel within the Grosvenor Estate, which may involve overnight stays.

Additional Information:

The role requires flexibility to work as the job demands, with a mix of face-to-face and remote interactions with stakeholders and travel to supported venues.