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- Tasks: Lead product enablement for media activation, ensuring optimal client outcomes across global markets.
- Company: Join Choreograph, WPP’s innovative data products and technology company transforming marketing with AI-driven solutions.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and the chance to shape the future of advertising.
- Why this job: Be part of a collaborative team driving impactful change in the AdTech industry while enhancing your skills.
- Qualifications: 2+ years in product enablement or client success; 6+ years in ad tech with strong programmatic knowledge required.
- Other info: This role is based in London; applicants must have the right to work in the UK.
The predicted salary is between 48000 - 72000 £ per year.
Location: London
Reporting to: Product Enablement Director
WHO WE ARE
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world.
ABOUT THE PRODUCT & ENGINEERING TEAM
The Choreograph Product & Engineering team is responsible for building the Open Media Studio platform that powers the way GroupM practitioners discover audiences and category dynamics, create media plans to meet campaign objectives, activate media across platforms and channels, and measure the effectiveness of activity. It is a proprietary solution with a fast-expanding user base across markets, agencies, and clients. There is an extensive roadmap of developments to meet evolving use cases, maintain our competitive advantage, and leverage advances in technology and AI. The team includes specialists in product design, management, engineering, data science, prototyping, project management, and product enablement.
WHO WE ARE LOOKING FOR
We are seeking a senior product enablement manager for our Activation team, responsible for providing the products to expertly execute media plans across channels and platforms according to best practices, ensuring relevance for consumers and delivering optimal outcomes to clients. The role will focus on global clients, supporting the deployment and adoption of activation products within the Global Product & Engineering team, and collaborating with agencies and internal teams.
WHERE WILL THE ROLE BE BASED
The role is based in London and reports to the Director, Product Enablement for Activation. The ideal candidate will have extensive experience in the advertising industry, with a proven track record of developing, deploying, and managing complex solutions. Collaboration skills, especially across a matrix organization and with senior management, are essential. The role involves understanding each product deeply to drive adoption, working with agency leadership on onboarding, collaborating with users, and supporting product evolution through strategic input on roadmaps.
KEY RESPONSIBILITIES
- Product Insight & Strategic Leadership
- Develop a deep understanding of activation products and their global applications.
- Collaborate with product and engineering teams to anticipate and leverage upcoming features.
- Provide strategic input into product roadmaps, aligning with client needs and market dynamics.
- Drive adoption and expand the user base across GroupM agencies and global clients.
- Global Client Enablement Strategy Execution
- Design and implement enablement programs tailored to global markets and agency needs.
- Ensure product adoption and execution align with regional dynamics and client goals.
- Deliver enablement initiatives supporting effective media planning, activation, and measurement, focusing on optimal client outcomes.
- Coordinating Global Client Activation
- Act as the central point of coordination for global client activation efforts.
- Collaborate with cross-functional teams to ensure seamless rollout of activation products across markets.
- Maintain consistent delivery, support, and client success, while ensuring alignment with global strategies for media planning and campaign execution.
- Creation of Client-Focused Enablement Resources
- Develop comprehensive resources, training materials, and playbooks to drive product adoption.
- Tailor resources to meet global and regional client needs, empowering clients to maximize media campaign effectiveness.
- Product Education Leadership
- Advocate for product education within GroupM and client organizations.
- Deliver internal and client-facing training sessions to promote successful campaign outcomes through expert product use.
- Stay informed about product updates and industry developments, ensuring stakeholders are equipped with the latest knowledge.
WHAT YOU WILL NEED
- At least 2 years of experience in product enablement, client success, or a similar role.
- Experience developing enablement strategies and creating supporting materials.
- Ability to collaborate across teams and manage multiple projects simultaneously.
- Over 6 years of experience in ad tech, with a strong understanding of programmatic advertising and digital channels/platforms.
- Knowledge of campaign execution across social and campaign management platforms.
- Background in training and resource development.
- Exceptional resourcefulness and practical thinking in demanding environments.
- A strong work ethic, capable of working under pressure and managing multiple responsibilities to meet deadlines.
- Experience in SaaS or tech companies is preferred.
If you are ready to lead in the AdTech industry, shaping its future and driving success for Choreograph and our clients, we encourage you to apply and join our team. Discover more about Choreograph at GroupM and its affiliates are committed to diversity, inclusivity, and equal opportunity. We aim to build a team that reflects a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better work we create together.
(Please note this is a UK-based role and requires individuals to have the right to work in this location)
Product Enablement, Senior Manager (Activation) employer: Choreograph
Contact Detail:
Choreograph Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Enablement, Senior Manager (Activation)
✨Tip Number 1
Familiarise yourself with the Open Media Studio platform and its features. Understanding how it works and its applications in media planning will give you an edge during discussions with the hiring team.
✨Tip Number 2
Network with professionals in the advertising and ad tech industry, especially those who have experience with product enablement. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with developing enablement strategies and training materials. Be ready to share specific examples of how you've successfully driven product adoption in previous roles.
✨Tip Number 4
Stay updated on the latest trends in programmatic advertising and digital channels. Being knowledgeable about current industry developments will demonstrate your commitment and expertise during the interview process.
We think you need these skills to ace Product Enablement, Senior Manager (Activation)
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the Senior Manager, Activation position. Tailor your application to highlight your relevant experience in product enablement and ad tech.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in developing enablement strategies and managing complex solutions. Use specific examples that demonstrate your ability to collaborate across teams and drive product adoption.
Showcase Your Skills: Make sure to showcase your skills in training and resource development, as well as your understanding of programmatic advertising and digital channels. This will help you stand out as a candidate who can effectively lead product education initiatives.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role and the company. Mention how your values align with Choreograph's mission to transform marketing through data and technology.
How to prepare for a job interview at Choreograph
✨Understand the Product Inside Out
Before your interview, make sure you have a deep understanding of the activation products that Choreograph offers. Familiarise yourself with their features, benefits, and how they fit into the broader marketing landscape. This will help you demonstrate your expertise and show that you're ready to drive product adoption.
✨Showcase Your Collaboration Skills
Given the role's emphasis on working across teams and with senior management, be prepared to discuss your past experiences in collaboration. Share specific examples of how you've successfully worked with cross-functional teams to achieve common goals, especially in complex environments.
✨Prepare for Strategic Discussions
The interview may involve discussions about product roadmaps and client needs. Be ready to articulate your thoughts on how to align product development with market dynamics. Think about potential strategies you could propose to enhance product adoption and user engagement.
✨Demonstrate Your Training Experience
Since the role involves creating training materials and leading educational sessions, highlight your experience in developing enablement resources. Prepare to discuss how you've tailored training to meet diverse client needs and how you measure the effectiveness of these initiatives.
