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- Tasks: Lead the web strategy to enhance user experience and engagement across our site.
- Company: Join TravelPerk, a global leader in travel management, focused on human connection.
- Benefits: Enjoy competitive pay, generous vacation, health perks, and a flexible work-from-anywhere policy.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and social impact.
- Qualifications: Experience in web strategy, analytics, and collaboration with creative teams is essential.
- Other info: This is a 6-month contract role based near our Barcelona hub.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Web Strategy Consultant to support TravelPerk in the evolution of our web strategy. This role will define the website's strategic direction, ensuring a cohesive user experience across the site and aligning it with our business goals. This role will collaborate with acquisition (integrated, paid, organic and CRO) and brand/creative teams to optimize design, content, and functionality while fostering growth and improving customer engagement.
Key Responsibilities
- Audit and optimize the current website structure to identify opportunities for enhancing user journeys and engagement.
- Lead the development of a holistic website strategy aligned with business objectives and customer needs of our key 6 regions.
- Collaborate with the CRO lead to improve site conversion rates using A/B testing, user testing, and data-driven insights.
- Partner with cross-functional teams (marketing, sales, developers) to align content, best SEO practices, and UX improvements within Storyblok/Wordpress.
- Define, prioritize, and report on KPIs to evaluate the website's effectiveness in achieving marketing and business goals.
- Establish robust tracking and analytics frameworks to support data-driven decision-making.
Ideal Candidate
- Proven expertise in website strategy development and optimization for scaling global B2B organizations.
- Proven expertise in internationalization and localization of websites, including the development and execution of localization strategies to ensure the website meets the needs of diverse global markets.
- Strong knowledge of web development processes including CMS platforms (Storyblok, Wordpress) and website tracking tools.
- Proficiency in analytics tools and A/B testing platforms.
- Familiarity with SEO best practices and CRO techniques.
- Experience collaborating with creative teams, developers, and acquisition marketers to deliver cohesive digital experiences.
- Analytical mindset with experience in data-driven decision-making and KPI reporting.
Our Benefits
- Competitive compensation, including equity in the company.
- Generous vacation days so you can rest and recharge.
- Health perks such as private healthcare or gym allowance, depending on location.
- Flexible compensation plan to help you diversify and increase the net salary.
- Unforgettable TravelPerk events, including travel to one of our hubs.
- A mental health support tool for your well-being.
- Exponential growth opportunities.
- VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice.
- Work from anywhere in the world allowance of 20 working days per year.
- IRL English or Spanish Lessons are held in the Barcelona office.
- Parental leave: 12 to 16 weeks, based on location and eligibility factors.
How We Work & Values
Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of our Barcelona hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.
At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials. TravelPerk is a global company with a diverse customer base—and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.
You can check about our values here and see our IRL approach in this video. We’ll guide you through our culture and explain how it will underpin your success in this role.
We provide relocation assistance for certain roles. Please specify your need for this in your application, and we will evaluate the possibility on a case-by-case basis. English is our official office language, so we request that resumes be submitted in English for effective communication.
Web Strategist employer: TravelPerk S.L.
Contact Detail:
TravelPerk S.L. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Strategist
✨Tip Number 1
Familiarise yourself with TravelPerk's current web strategy and user experience. Understanding their existing website structure will help you identify areas for improvement and demonstrate your proactive approach during discussions.
✨Tip Number 2
Showcase your experience with CMS platforms like Storyblok and WordPress. Be ready to discuss specific projects where you've optimised website performance or improved user engagement, as this will highlight your relevant skills.
✨Tip Number 3
Prepare to discuss your knowledge of A/B testing and analytics tools. Being able to articulate how you've used data-driven insights to enhance website strategies will set you apart from other candidates.
✨Tip Number 4
Emphasise your collaborative skills by sharing examples of how you've worked with cross-functional teams in the past. This role requires strong partnerships with marketing, sales, and development teams, so demonstrating your teamwork will be crucial.
We think you need these skills to ace Web Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Web Strategist position. Tailor your application to highlight your relevant experience in website strategy development and optimisation.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven expertise in web strategy, internationalisation, and collaboration with cross-functional teams. Use specific examples that demonstrate your ability to enhance user journeys and engagement.
Showcase Analytical Skills: Since the role requires an analytical mindset, include details about your experience with data-driven decision-making, KPI reporting, and familiarity with analytics tools. Mention any successful A/B testing or optimisation projects you've led.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role and the company. Discuss how your values align with TravelPerk's vision and how you can contribute to their goals.
How to prepare for a job interview at TravelPerk S.L.
✨Understand the Company’s Vision
Before your interview, make sure you’re familiar with TravelPerk's vision and values. They prioritise an IRL-first approach, so be ready to discuss how you can contribute to fostering a collaborative environment.
✨Showcase Your Analytical Skills
As a Web Strategist, you'll need to demonstrate your analytical mindset. Prepare examples of how you've used data-driven insights to optimise web strategies in previous roles, particularly focusing on KPIs and conversion rates.
✨Familiarise Yourself with Relevant Tools
Make sure you know your way around CMS platforms like Storyblok and WordPress, as well as analytics tools and A/B testing platforms. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Prepare for Collaboration Questions
Since this role involves working with cross-functional teams, be prepared to discuss your experience collaborating with marketing, sales, and development teams. Highlight specific projects where teamwork led to successful outcomes.
