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- Tasks: Lead the evolution of our Martech capabilities and drive marketing improvements.
- Company: Join Bally's Corporation, a global leader in casino entertainment with a dynamic omni-channel presence.
- Benefits: Enjoy flexible working, annual leave, bonuses, health insurance, and wellness allowances.
- Why this job: Be part of a vibrant team that values innovation, diversity, and continuous learning.
- Qualifications: Experience in Martech/Adtech and product delivery, with strong stakeholder management skills.
- Other info: Embrace a culture of inclusivity and collaboration in a hybrid work environment.
The predicted salary is between 43200 - 72000 £ per year.
Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally's also has rights to developable land in Las Vegas post the closure of the Tropicana.
Well, what about the team? Sitting within our wider Product division, Product Martech is made up of specialist teams focused on providing our expert digital marketers with the tools they need to deliver our commercial strategy in multiple geographies. This role will be focused on evolving our Martech capabilities, ensuring our Martech strategy and requirements are well understood, prioritized and delivered. This will be globally focused, and champion improvements for iGaming and Sports.
So, what will you be doing?
- Drive continuous improvement of Marketing capabilities, translating business strategy into Product Martech strategy.
- Be an expert in Martech Stack capabilities, providing insights to stakeholders on the Martech product landscape.
- Identify opportunities for product enhancement based on performance metrics.
- Conduct regular discovery with Marketing/Product Domains to uncover opportunities.
- Empower all marketing teams to translate their business requirements to actual deliveries by collaborating with product and development teams to get into relevant roadmaps.
- Develop compelling, evidence-based business cases for strategic initiatives.
- Own the vision board creation and NCR (New Candidate Review) process ensuring work gets delivered on time to budget and reflected in the Martech roadmap.
- Guide POs and Marketers in making informed future development decisions.
- Champion product quality and operational excellence in all delivery.
- Understand Martech industry trends, innovation and competitor activity.
And what are we looking for?
- Working knowledge of the Martech/Adtech landscape, so we can continue to develop our marketing capabilities.
- Experience of working within a Product delivery framework.
- Have great stakeholder management skills and be able to build key relationships within the business.
- Previous experience building product visions and converting those into a deliverable roadmap.
- Display an ability to present findings and discuss relevant talking points, with great communication skills.
- Show strong organisational skills and take pride in your attention to detail.
- Be able to navigate through all complexities to deliver best in class experiences to our customers.
This is what you'll get:
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Home office allowance
- Wellness or Gym allowance
At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do! We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
Product Martech Manager employer: Bally's Interactive
Contact Detail:
Bally's Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Martech Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the Martech and Adtech landscape. Understanding the tools and technologies that are currently shaping the industry will not only help you in interviews but also demonstrate your commitment to staying ahead in this fast-paced field.
✨Tip Number 2
Network with professionals already working in product management or marketing technology roles. Engaging with them on platforms like LinkedIn can provide you with insights into the company culture at Bally's and the specific challenges they face, which you can address during your discussions.
✨Tip Number 3
Prepare to discuss your experience with stakeholder management and how you've successfully built relationships in previous roles. Being able to share specific examples of how you've collaborated with teams to deliver projects will showcase your fit for the role.
✨Tip Number 4
Demonstrate your ability to create compelling business cases by preparing a mock presentation. This will not only help you articulate your thoughts clearly but also show your proactive approach to problem-solving and strategic thinking, which is crucial for the Product Martech Manager position.
We think you need these skills to ace Product Martech Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Martech Manager position. Tailor your application to highlight how your skills and experiences align with the specific needs outlined in the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with Martech/Adtech landscapes and product delivery frameworks. Provide concrete examples of how you've successfully managed stakeholder relationships and developed product visions.
Showcase Communication Skills: Since strong communication skills are essential for this role, ensure your application reflects your ability to present findings clearly. Use concise language and structure your documents logically to demonstrate your organisational skills.
Align with Company Values: Bally's Corporation values diversity, teamwork, and continuous learning. In your application, mention how you embody these values and provide examples of how you've contributed to a positive team environment or embraced change in your previous roles.
How to prepare for a job interview at Bally's Interactive
✨Understand the Martech Landscape
Before your interview, make sure you have a solid grasp of the current Martech and Adtech landscape. Familiarise yourself with the latest trends, tools, and technologies that are shaping the industry. This will not only show your expertise but also demonstrate your commitment to staying updated.
✨Prepare Evidence-Based Business Cases
Be ready to discuss how you've developed compelling business cases in the past. Use specific examples that highlight your ability to translate business strategies into actionable plans. This will showcase your analytical skills and your understanding of how to drive product enhancements.
✨Showcase Stakeholder Management Skills
Think of examples where you've successfully managed relationships with stakeholders. Be prepared to discuss how you navigated complex situations and ensured that all parties were aligned. This is crucial for the role, as collaboration with various teams is key.
✨Demonstrate Organisational Skills
Highlight your attention to detail and organisational abilities during the interview. Discuss how you prioritise tasks and manage multiple projects simultaneously. This will reassure the interviewers that you can handle the complexities of the role effectively.
