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For Companies At a Glance
- Tasks: Drive brand visibility and market share growth in local stores.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years.
- Benefits: Enjoy flexible holidays, a company car, and discounts on products.
- Why this job: Join a diverse team focused on results and community impact.
- Qualifications: Full driving licence and strong communication skills required.
- Other info: Ongoing professional development and annual salary reviews included.
The predicted salary is between 20000 - 29000 £ per year.
Location: Reading & Oxford
Salary: £25,000 OTE £29,000
We Are Barr - Are You?
We are about being brilliant. We are always learning. We are results driven and relationships matter to us. AG Barr has been quenching the nation's thirst for over 145 years and is home to some of the UK's most loved drinks brands. Employing over 1,000 people across four business units and ten UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
What We're Looking For...
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business. The role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM). Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve 'model store' status. The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
Your Responsibilities Will Include...
- Health Safety & Wellbeing - adopt a "Safety First" mindset and comply with all required H&S standards associated with this role.
- Driving distribution of AG Barr Focus lines - ensuring specific stores are stocking our "must stock" lines & showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands - Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market.
- Sales KPI delivery - including but not exclusive to; market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc.
- Brand Plan Activation/In-Store Activation - Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively.
- Relationship Building - Ability to work cross-functionally - Participate in targeted tactical activity drives as briefed by your Field Sales Manager.
- Demonstrating market share growth in defined territory through scorecard improvement.
- Presenting brands via a prepared presentation and securing a commitment to purchase.
- Completing admin as and when required e.g. order sheets or any call reports.
- Build brand awareness through excellent execution at the point of purchase.
- Build distribution that matches our brand portfolio to the customer type regardless of route to market.
- Improving the distribution of key brands in line with the company marketing plan.
What You'll Bring...
- Full driving licence essential.
- Strong communication skills.
- Ability to work in a team and good personal leadership.
- Self Motivated with the ability to work unsupervised.
- A good standard of presentation skills.
- Ability to communicate internally using account performance data.
- Fluent in English.
- Flexibility to attend monthly team meetings that may require overnights.
What We Offer...
- Company Car
- Up to 33 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc.
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development.
To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Business Development Representative - Reading & Oxford employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative - Reading & Oxford
✨Tip Number 1
Familiarise yourself with AG Barr's product range and their market positioning. Understanding their core brands and recent campaigns will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of AG Barr on platforms like LinkedIn. This can provide you with insider insights about the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven sales or improved brand visibility in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Tip Number 4
Showcase your relationship-building skills by preparing to discuss how you've collaborated with teams or clients in the past. Highlighting your ability to work cross-functionally will align well with the responsibilities of the Business Development Representative role.
We think you need these skills to ace Business Development Representative - Reading & Oxford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the responsibilities of a Business Development Representative. Focus on your sales achievements, relationship-building skills, and any experience in the beverage or retail industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for AG Barr and the role. Mention specific reasons why you want to work for them, such as their commitment to diversity and community, and how your values align with theirs.
Highlight Key Skills: In your application, emphasise your strong communication skills, self-motivation, and ability to work independently. Provide examples of how you've successfully driven sales or improved market share in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a sales role.
How to prepare for a job interview at AG Barr Group
✨Know the Company and Its Brands
Before your interview, take some time to research AG Barr and its portfolio of drinks brands. Understanding their history, values, and current market position will help you demonstrate your genuine interest in the company and how you can contribute to their goals.
✨Showcase Your Sales Skills
As a Business Development Representative, you'll need strong sales skills. Prepare examples from your past experiences where you've successfully driven sales or improved market share. Be ready to discuss specific strategies you used and the results you achieved.
✨Emphasise Relationship Building
This role requires excellent relationship-building skills. Think of instances where you've successfully built rapport with clients or colleagues. Be prepared to explain how you approach relationship management and how it has benefited your previous employers.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and decision-making skills. Practice responding to questions like how you would handle a difficult client or how you would increase brand visibility in a competitive market.
