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- Tasks: Lead digital marketing efforts and manage budgets for multiple easyGroup domains.
- Company: Join easyGroup, the innovative creator of the easy® brand family, including easyJet.
- Benefits: Enjoy a competitive salary with potential earnings up to £80k and opportunities for overseas travel.
- Why this job: Be part of a mission-driven company that donates profits to charity and values creativity.
- Qualifications: Bachelor's degree in digital marketing and at least three years of relevant experience required.
- Other info: This role reports directly to Stelios and is based in London.
The predicted salary is between 40000 - 60000 £ per year.
Job Title: Digital Marketing Manager permanent position full time
Employer: easyGroup Ltd
This role offers a basic salary of £50k per annum gross with an on-target earnings will take up to £80k based on a commission of the net profit achieved by the affiliate programs
easyGroup Ltd
easyGroup Ltd (easy.com) is the creator and owner of the easy® family of brands created by Stelios starting with easyJet.com since 1994. For more information see easyGroup seeks to manage the easy brand by partnering with the right business partners in their industries. By licencing the easy name, easyGroup creates a recurring royalty income stream. The majority of easyGroup’s profits are donated to charity via the Stelios Philanthropic Foundation (Stelios.foundation).
easyGroup is looking for a hands-on in-house Digital Marketing Manager to manage the marketing spend of multiple easy Group domains to achieve a positive ROI through affiliate partnerships with a variety of business partners.
This newly created position is based at our UK head office at 168 Fulham Road, London SW10 9PR five days per week with some overseas travel
Responsibilities
• Direct report to Stelios
• Management and full responsibility for all marketing processes and tasks (inc. PPC, SEO, and others.)
• Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output
• Liaising with white label partner and technology provider powering multiple easy domains
• Ensure timely and accurate reporting to stakeholders
• Ensure all spend conforms within given budget
Requirements and skills
• Must have right to work in UK
• Bachelor's degree or equivalent in digital Marketing
• Minimum three years’ experience of digital marketing driving positive ROI
• Experience working with multiple domain marketing is essential
• Experience of establishing and managing affiliate partnerships
• Google qualification in PPC
• Experience in creating social media engagement
• Experience in search engine optimisation
• Excellent multitasking and project management skills
• Hands-on experience with marketing
• Strong attention to detail and good analytical skills
• Well-versed in systems for marketing and website management
Digital Marketing Manager employer: easyGroup , creator and owner of the easy family of brands, Europe's most famous value brand
Contact Detail:
easyGroup , creator and owner of the easy family of brands, Europe's most famous value brand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with easyGroup's brand and its various domains. Understanding their marketing strategies and how they manage affiliate partnerships will give you a significant edge during the interview process.
✨Tip Number 2
Showcase your hands-on experience in digital marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you measured ROI and improved strategies based on KPIs.
✨Tip Number 3
Highlight your experience with PPC and SEO, especially any Google qualifications you hold. Being able to demonstrate your technical skills in these areas will be crucial for this role.
✨Tip Number 4
Prepare to discuss your project management skills and how you handle multiple tasks simultaneously. This role requires excellent multitasking abilities, so having concrete examples ready will help you stand out.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially focusing on ROI-driven campaigns and affiliate partnerships. Use specific metrics to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience with PPC, SEO, and managing multiple domains.
Showcase Your Analytical Skills: Provide examples of how you've measured marketing effectiveness and improved strategies based on KPIs. This will show that you can drive continuous improvement, which is crucial for this role.
Highlight Relevant Qualifications: If you have Google qualifications in PPC or any other relevant certifications, make sure to mention them prominently. This will strengthen your application and demonstrate your expertise.
How to prepare for a job interview at easyGroup , creator and owner of the easy family of brands, Europe's most famous value brand
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the results you achieved, especially focusing on ROI and affiliate partnerships.
✨Demonstrate Analytical Skills
Since the role requires measuring marketing effectiveness, come equipped with examples of how you've used data to drive decisions. Discuss any KPIs you tracked and how they influenced your marketing strategies.
✨Familiarize Yourself with easyGroup's Brands
Research easyGroup and its family of brands before the interview. Understanding their market positioning and recent marketing initiatives will show your genuine interest in the company and help you align your answers with their goals.
✨Prepare Questions About Affiliate Partnerships
Since managing affiliate partnerships is a key responsibility, prepare insightful questions about their current partnerships and how they measure success. This will demonstrate your proactive approach and strategic thinking.
