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- Tasks: Drive brand growth in wholesale channels, focusing on London and beyond.
- Company: Join a globally successful FMCG business with a strong market presence.
- Benefits: Enjoy remote work flexibility and the support of an established company.
- Why this job: Be part of an exciting brand launch and make a real impact in the market.
- Qualifications: Experience in brand activation and sales development is preferred.
- Other info: Must be based in or around London and hold a full UK driving licence.
The predicted salary is between 43200 - 72000 £ per year.
A truly exciting opportunity for a dynamic, entrepreneurial individual to drive a new branded product range for a globally successful FMCG business who have wider aspirations in the UK. The business is incredibly successful internationally and can boast a market leading position overseas in mature markets. Following a host of acquisitions globally, including the UK, they have built on this in recent years with commercial wins across own brand, and more recently a branded proposition. Following successful launches in supermarkets, this new position will be responsible for the continued growth of their branded proposition into a variety of wholesale channels, with an initial focus on London, with a view to expanding beyond this.
This would be a great opportunity for someone who has a track record of launching a brand into a new market. The nature of the role will be very cross functional, so someone that has a good understanding of brand activation and associated marketing activities as well as core sales/customer development would be an advantage. Essentially, we are looking for someone that can bring a start up, dynamic, builder type of profile to the business, but with the confidence, infrastructure and backing of an established global business.
Responsibilities- To create and establish commercial relationships, building the brand and delivering the volume, margin, profit and distribution objectives.
- Build brand distribution outside of core retail, shaping the growth of the brand in the UK market.
- Build upon existing distribution relationships moving towards a brand building approach as opposed to the current order fulfilment basis.
- Use learnings from brand launches overseas to replicate and adapt in the UK market.
- Build relationships with wholesale partners whilst also driving strategic direct relationships with current and potential end customers.
- Driving new business (initially primarily outbound).
- Drive relationships across wholesalers, independent retail, consumer trade markets and foodservice.
- Develop multi channel strategy for the brand, initially in London and beyond.
- Management of CRM Sales tool to track current and potential customers.
Please note: The role is a fully remote role, but due to the business plan, you will need to be based in or around London and hold a full UK driving licence.
Contact Detail:
Radar Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wholesale Customer Development Manager
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in wholesale and brand development. Attend industry events or webinars to connect with potential colleagues and mentors who can provide insights into the role.
✨Tip Number 2
Research the company’s existing branded products and their market performance. Understanding their current strategies and challenges will help you tailor your approach and demonstrate your knowledge during discussions.
✨Tip Number 3
Prepare to discuss your previous experiences in launching brands into new markets. Highlight specific examples where you successfully built relationships with wholesalers or retailers, as this will showcase your relevant skills.
✨Tip Number 4
Familiarise yourself with the latest trends in the FMCG industry, particularly in the UK market. Being able to speak knowledgeably about current consumer behaviours and market dynamics will set you apart from other candidates.
We think you need these skills to ace Wholesale Customer Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation and customer development. Emphasise any previous roles where you successfully launched a product into a new market, particularly in the FMCG sector.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your entrepreneurial spirit and dynamic approach align with their goals of expanding their branded product range in the UK.
Showcase Your Achievements: Use specific examples to demonstrate your track record in building commercial relationships and driving sales growth. Quantify your achievements where possible to make a stronger impact.
Research the Company: Familiarise yourself with the company's history, values, and recent developments in the FMCG market. This knowledge will help you tailor your application and prepare for potential interview questions.
How to prepare for a job interview at Radar Recruitment
✨Showcase Your Brand Launch Experience
Make sure to highlight any previous experience you have in launching brands into new markets. Be prepared to discuss specific strategies you used and the outcomes achieved, as this role heavily focuses on brand activation.
✨Understand the FMCG Landscape
Familiarise yourself with the current trends and challenges in the FMCG sector, particularly in wholesale channels. Demonstrating your knowledge of the market will show that you're well-prepared and serious about the role.
✨Emphasise Cross-Functional Collaboration
Since the role is cross-functional, be ready to discuss how you've successfully worked with different teams in the past. Share examples of how you’ve collaborated with marketing, sales, and customer development to achieve common goals.
✨Prepare Questions for the Interviewers
Have a list of insightful questions ready to ask during the interview. This could include inquiries about the company's future plans for the brand or how they measure success in this role. It shows your genuine interest and engagement.
