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For Companies At a Glance
- Tasks: Lead a team to create engaging content for blogs, reports, and social media.
- Company: IRIS is a global tech leader empowering businesses in the UK and USA.
- Benefits: Enjoy remote work flexibility and be part of a high-performance culture.
- Why this job: Join us to shape impactful content strategies and collaborate with creative minds.
- Qualifications: Expertise in accountancy and strong writing skills are essential.
- Other info: Stay ahead of industry trends and innovate our content approach.
The predicted salary is between 36000 - 60000 £ per year.
About Us:
IRIS is a global technology company, renowned for delivering innovative solutions that empower businesses across the UK and USA. As part of our continued growth, we are looking for a Lead Content Writer for our Accountancy sector team, to drive our content strategy and craft, deliver and edit all content deliverables.
Position Overview:
As the Lead Content Writer , you will be a part of a team of content writers and creatives, delivering high-quality content that aligns with our business objectives. This remote, full-time role will require you to be a subject-matter specialist in accountancy, developing and delivering content strategies. You will use consistent, clear messaging across channels and regions, primarily focusing on the UK and US markets. You will play a critical role in developing engaging and impactful content, collaborating with cross-functional teams to support global marketing, campaigns, and product initiatives.
Key Responsibilities:
Writing and editing:
Ensure the creation of high-quality, engaging content that includes blog posts, white papers & reports, case studies, emails & newsletters, landing pages, and social media posts. Plan, review, and edit content, maintaining high standards of grammar and maintaining the IRIS tone of voice.
Content team:
Be a part of a team of writers and content creators, fostering creativity, collaboration, and excellence in all content-related projects. Have a positive attitude and self-motivated drive, as part of our high-performance culture, ensuring you create consistent, engaging, and on-brand content.
Content strategy development:
Lead the development and implementation of the Accountancy content strategy for the business, ensuring alignment with overall marketing and business goals. Develop content roadmaps and manage the editorial calendar to support brand, revenue driving campaigns, product launches, and key initiatives across both the UK and US markets.
Campaign development and support:
Work closely with the marketing and product teams to craft content that supports broader campaign objectives. Understand and contribute to campaign strategy by researching and developing tailored content that drives engagement and delivers measurable results.
Global content management:
Support content creation and strategy for multiple regions, ensuring the tone and messaging resonate with core personas and local audiences while staying true to the global brand. Ensure content is culturally relevant, accurate, and aligned with business goals across markets.
Team participation:
Bring a personable, supportive, can-do attitude. Inspire best practice, creativity and foster a collaborative, inclusive team environment that encourages idea-sharing and innovation.
SEO and analytics:
Ensure content is optimised for search engines (SEO) and follows best practices for digital performance. Work with analytics teams to track content performance, identify trends, and make data-driven decisions to improve content effectiveness.
Content innovation and trends:
Stay up to date on industry trends and market knowledge, content innovations, and changes in content marketing best practices. Apply this knowledge to keep the company’s content fresh, engaging, and aligned with global content standards.
Lead Content Writer employer: IRIS Software Group
Contact Detail:
IRIS Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Content Writer
✨Tip Number 1
Familiarize yourself with the latest trends in accountancy and content marketing. This will not only help you understand the industry better but also allow you to showcase your knowledge during interviews, demonstrating that you're the right fit for the Lead Content Writer role.
✨Tip Number 2
Engage with existing content from IRIS and similar companies. Analyze their tone of voice, style, and content strategy. This will give you insights into what works well and how you can align your writing with their brand.
✨Tip Number 3
Network with professionals in the accountancy and content writing fields. Attend webinars, join relevant online communities, and connect with current or former employees of IRIS on platforms like LinkedIn to gain insider knowledge about the company culture and expectations.
✨Tip Number 4
Prepare to discuss your experience with SEO and analytics during the interview. Be ready to share specific examples of how you've used data to drive content decisions and improve performance, as this is a key aspect of the Lead Content Writer position.
We think you need these skills to ace Lead Content Writer
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand IRIS and its position in the technology sector. Familiarize yourself with their content style and tone of voice to ensure your application aligns with their brand.
Tailor Your CV: Highlight your experience in content writing, especially in the accountancy sector. Showcase specific examples of your work that demonstrate your ability to create engaging and high-quality content.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your understanding of the role and how you can contribute to IRIS's content strategy. Mention your familiarity with SEO and analytics as they are crucial for this position.
Showcase Your Portfolio: Include links to your previous work or a portfolio that demonstrates your writing skills and versatility. Make sure to include examples relevant to the accountancy field and various content types like blog posts, white papers, and social media content.
How to prepare for a job interview at IRIS Software Group
✨Showcase Your Expertise in Accountancy
Make sure to highlight your knowledge and experience in the accountancy sector during the interview. Be prepared to discuss specific topics or trends in the industry that you are passionate about, as this will demonstrate your subject-matter expertise.
✨Demonstrate Your Content Strategy Skills
Be ready to talk about your previous experiences in developing and implementing content strategies. Share examples of how you've aligned content with business objectives and the impact it had on marketing campaigns.
✨Emphasize Collaboration and Teamwork
Since this role involves working closely with cross-functional teams, express your ability to collaborate effectively. Share instances where you fostered creativity and teamwork in past projects, showcasing your positive attitude and can-do spirit.
✨Prepare for SEO and Analytics Questions
Given the importance of SEO and analytics in this role, be prepared to discuss your experience with optimizing content for search engines and using analytics to track performance. Highlight any tools or methodologies you have used to improve content effectiveness.
