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- Tasks: Lead local marketing efforts and develop impactful marketing plans for branches.
- Company: Helping Hands is a top-rated home care provider in the UK, supporting independence at home since 1989.
- Benefits: Enjoy hybrid working, competitive salary, training opportunities, and 25+ days annual leave.
- Why this job: Join a trusted company making a real difference in communities while growing your marketing skills.
- Qualifications: 3+ years in B2B marketing, strong creativity, communication skills, and a degree in marketing preferred.
- Other info: We value diversity and inclusivity, ensuring a supportive work environment for everyone.
The predicted salary is between 44000 - 66000 £ per year.
Since 1989, we’ve supported adults of all ages to maintain their independence and stay in the place they know and love. Because, life is better at home.
Helping Hands is the nation’s most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire. We’re now looking for a Local Marketing Lead to join our team in Alcester.
This is a rare and exciting opportunity to be at the forefront of growth in one of the UK’s most trusted home care providers. In this pivotal role, you will lead the local marketing efforts, working with and supporting Local Marketing Business Partners (LMBPs) to develop and flawlessly execute local marketing plans. You will closely monitor the impact of all activity to understand what delivers the biggest impact for our customers and collaborate closely with LMBPs, central marketing, regional teams, and local stakeholders to drive awareness, engagement and full funnel growth.
Salary: £55,000 per year
Main Responsibilities:
- Develop and execute the branch marketing strategy and develop robust branch marketing plans, helping branches deliver customer objectives, drive local leads, meetings and improve reputation at a local level.
- Identify where branches are not getting enough business. Design and communicate effective marketing plans and activities to meet the need.
- Produce collateral that helps the branch network to articulate our proposition and the impact in our communities and with our customers.
- Ensure all the relevant stakeholders are frequently communicated with and taken on the journey for marketing support.
- Frequently monitor and measure planned activity, branch and regional performance, to assess marketing effectiveness and optimise future activity.
- Run inductions & marketing training with regional teams and provide coaching for LMBPs.
About You:
We are seeking a marketing professional with at least three years of experience, ideally in B2B marketing or marketing operations. A strong background in local branch or retail marketing is essential, along with exceptional creativity and communication skills. The role requires an analytical mindset, with the ability to monitor and measure the success of activities, interpret data, and articulate meaningful insights. Desirable qualities include demonstrated project and budget management skills, the ability to work both independently and collaboratively in a fast-paced environment, and a bachelor's degree in marketing or a related field.
Benefits:
- Competitive Salary
- Training & Development
- Hybrid working with 3 days per week based at our office in Alcester
- Free onsite parking
- 25 days annual leave (increasing to a maximum of 27) + Bank Holidays
- Blue Light Card
- Employee Assistance Programme
Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.
Contact Detail:
Helping Hands Home Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Lead
✨Tip Number 1
Familiarise yourself with Helping Hands' mission and values. Understanding their commitment to independence and community care will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Helping Hands. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Prepare to discuss specific local marketing campaigns you've executed in the past. Highlighting measurable outcomes and your analytical approach will demonstrate your capability to drive growth effectively.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing and local marketing strategies. Being able to discuss recent developments or innovative ideas during your interview will show your passion and commitment to the role.
We think you need these skills to ace Local Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in local marketing, particularly in B2B or retail settings. Use specific examples that demonstrate your creativity and communication skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for helping others and your understanding of the home care industry. Mention how your skills align with the responsibilities of the Local Marketing Lead role.
Showcase Analytical Skills: In your application, emphasise your ability to monitor and measure marketing effectiveness. Provide examples of how you've used data to drive decisions and improve marketing strategies in previous roles.
Highlight Collaboration Experience: Discuss your experience working with various stakeholders, such as regional teams and local partners. Illustrate how you have successfully collaborated to achieve marketing goals in past positions.
How to prepare for a job interview at Helping Hands Home Care
✨Know the Company Inside Out
Before your interview, make sure you research Helping Hands thoroughly. Understand their mission, values, and the services they provide. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Prepare Your Marketing Success Stories
Be ready to discuss specific examples from your past marketing experiences, especially those related to local or B2B marketing. Highlight campaigns you've led, the strategies you employed, and the measurable outcomes. This will demonstrate your capability to drive results.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, prepare to discuss how you've monitored and measured marketing effectiveness in previous roles. Be ready to share insights you've gained from data analysis and how you've used them to optimise future marketing activities.
✨Emphasise Collaboration and Communication
The position involves working closely with various stakeholders. Prepare to talk about your experience in collaborating with teams and communicating effectively. Share examples of how you've successfully worked with others to achieve common goals.
