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- Tasks: Lead local marketing efforts and execute impactful marketing plans for our branches.
- Company: Helping Hands is a top-rated home care provider, supporting independence since 1989.
- Benefits: Enjoy a competitive salary, hybrid working, training, and 25+ days annual leave.
- Why this job: Join a trusted company making a real difference in communities with a supportive culture.
- Qualifications: 3+ years in B2B marketing, strong creativity, communication skills, and analytical mindset required.
- Other info: Opportunity to work in a diverse and inclusive environment with ongoing development.
The predicted salary is between 44000 - 66000 £ per year.
Since 1989, we’ve supported adults of all ages to maintain their independence and stay in the place they know and love. Helping Hands is the nation’s most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire. We’re now looking for a Local Marketing Lead to join our team in Alcester.
This is a rare and exciting opportunity to be at the forefront of growth in one of the UK’s most trusted home care providers. In this pivotal role, you will lead the local marketing efforts, working with and supporting Local Marketing Business Partners (LMBPs) to develop and flawlessly execute local marketing plans. You will closely monitor the impact of all activity to understand what delivers the biggest impact for our customers and collaborate closely with LMBPs, central marketing, regional teams, and local stakeholders to drive awareness, engagement and full funnel growth.
Salary: £55,000 per year
Main Responsibilities:
- Develop and execute the branch marketing strategy and develop robust branch marketing plans, helping branches deliver customer objectives, drive local leads, meetings and improve reputation at a local level.
- Identify where branches are not getting enough business. Design and communicate effective marketing plans and activities to meet the need.
- Produce collateral that helps the branch network to articulate our proposition and the impact in our communities and with our customers.
- Ensure all the relevant stakeholders are frequently communicated with and taken on the journey for marketing support.
- Frequently monitor and measure planned activity, branch and regional performance, to assess marketing effectiveness and optimise future activity.
- Run inductions & marketing training with regional teams and provide coaching for LMBPs.
About You:
We are seeking a marketing professional with at least three years of experience, ideally in B2B marketing or marketing operations. A strong background in local branch or retail marketing is essential, along with exceptional creativity and communication skills. The role requires an analytical mindset, with the ability to monitor and measure the success of activities, interpret data, and articulate meaningful insights. Desirable qualities include demonstrated project and budget management skills, the ability to work both independently and collaboratively in a fast-paced environment, and a bachelor's degree in marketing or a related field.
Benefits:
- Competitive Salary
- Training & Development
- Hybrid working with 3 days per week based at our office in Alcester
- Free onsite parking
- 25 days annual leave (increasing to a maximum of 27) + Bank Holidays
- Blue Light Card
- Employee Assistance Programme
Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.
Local Marketing Lead employer: Helping Hands Home Care
Contact Detail:
Helping Hands Home Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Lead
✨Tip Number 1
Familiarise yourself with Helping Hands' mission and values. Understanding their commitment to independence and community care will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Helping Hands. They can provide valuable insights into the company culture and expectations for the Local Marketing Lead role, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on the latest trends in local marketing, especially within the home care sector. Being able to discuss recent developments or successful campaigns in your interview will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare examples of past marketing successes that showcase your analytical skills and creativity. Be ready to discuss how you measured the effectiveness of your campaigns and how you adapted strategies based on data insights.
We think you need these skills to ace Local Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in local marketing, particularly in B2B or retail settings. Emphasise your creativity and communication skills, as well as any analytical work you've done to measure marketing effectiveness.
Craft a Compelling Cover Letter: In your cover letter, express your passion for helping others and how it aligns with Helping Hands' mission. Discuss specific examples of successful marketing strategies you've implemented and how they could apply to the role.
Showcase Your Analytical Skills: Since the role requires an analytical mindset, include examples of how you've monitored and measured marketing success in previous roles. Be prepared to discuss these metrics during an interview.
Highlight Collaboration Experience: Mention any experience you have working collaboratively with teams or stakeholders. This is crucial for the role, so provide examples of how you've successfully communicated and executed marketing plans with others.
How to prepare for a job interview at Helping Hands Home Care
✨Know the Company Inside Out
Before your interview, make sure you research Helping Hands thoroughly. Understand their mission, values, and the services they provide. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially in B2B or local branch marketing. Highlight specific campaigns you've led, the strategies you employed, and the results achieved. Use metrics to demonstrate your impact.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges. Think of examples where you've successfully identified business needs and developed effective marketing plans. This will showcase your analytical mindset and problem-solving skills.
✨Emphasise Collaboration Skills
Since the role involves working closely with various stakeholders, be ready to discuss your experience in collaborative environments. Share examples of how you've effectively communicated and worked with teams to achieve common goals.
