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- Tasks: Manage SEO and PPC campaigns to boost client visibility and performance.
- Company: BAW Creative is a dynamic digital marketing agency focused on real results, not fluff.
- Benefits: Enjoy a collaborative culture, career growth opportunities, and a supportive team environment.
- Why this job: Join a fast-growing agency where your data-driven marketing skills can make a real impact.
- Qualifications: 2+ years in SEO and PPC management with a proven track record of success.
- Other info: Work alongside a passionate team and enjoy the company of our office mascot, Vinny the dog.
The predicted salary is between 36000 - 60000 £ per year.
Location: On-site (Full-time) – BAW Creative, Barnsley
Salary: Based on experience and seniority. We’re open to discussing a package that reflects your impact and growth potential.
Reports to: Creative Director
About BAW Creative
BAW Creative is a fast-growing digital marketing agency. Our focus is simple: we help ambitious businesses grow their sales with strategic, creative, and technically-sound marketing. From branding and websites to SEO, PPC, and email, we design joined-up solutions that drive real results. We work closely with ecommerce and B2B brands across the UK, delivering clear outcomes without the jargon.
We’re known for exceeding client expectations, generating real results, and scaling businesses with smart, strategic marketing. We’re entering a high-growth phase with a focus on ecommerce, creating a huge opportunity for the right person to grow alongside us.
Our Values
- Quality Without Compromise: We don’t cut corners. Every project gets our full attention, with sharp design, strong strategy, and measurable results.
- Clarity Over Clutter: We communicate clearly and work with purpose. From strategy to design, we avoid fluff and focus on what works.
- Progress with Accountability: We take ownership. Deadlines matter, feedback gets actioned, and no task goes untracked.
- Creative Thinking, Commercial Mindset: We bring bold ideas, but never at the expense of real outcomes.
- People First, Always: We treat clients and each other with respect. Collaboration beats ego, and culture shapes everything we do.
Our Culture
We are a hands-on, creative-led agency that values smart strategy and excellent execution. We work collaboratively in-office, challenge each other to grow, and aim to build long-term partnerships with clients who respect the work and value results. Everyone is expected to take ownership, speak up, and improve how we operate.
Health and well-being matter to us too. Many of our team are passionate about exercise, fitness, and keeping active. It keeps us sharp and energised for the work we do.
Role Overview
We’re hiring an SEO / PPC Specialist to join the performance marketing side of our agency. You will develop and manage paid media campaigns (Google Ads, Meta Ads) while developing and optimising SEO strategies to ensure high visibility and performance. This role is crucial to driving results for our e-commerce and B2B clients.
You’ll be responsible for creating, monitoring, and optimising paid search and social campaigns, while also implementing and overseeing technical and on-page SEO strategies. You’ll work closely with different team members, such as our in-house designers, developers, and SEO execs to integrate paid and organic efforts. There will also be a client-facing side to this role, delivering insights and reports in our regular catch-ups.
This role is perfect for someone who’s commercially minded, data-driven, and passionate about making marketing measurable and impactful.
Key Responsibilities
- SEO Management & Delivery: Develop and execute on-page and technical SEO strategies, conduct keyword research, site audits, and performance analysis, optimise website content, metadata, and structure for improved rankings, monitor SEO performance using tools like SEMrush, Ahrefs, and Google Search Console, provide regular insights and reporting on organic performance.
- PPC Campaign Management: Plan, execute, and optimise PPC campaigns across Google Ads, Meta Ads, and other platforms, create targeted ad copy and compelling creative, set up conversion tracking and analyse campaign data, implement A/B testing and CRO tactics to maximise ROI, regularly report on campaign performance, including insights and recommendations.
What We’re Looking For
Experience: 2+ years in SEO and PPC management. Proven track record of running successful paid campaigns and improving organic performance. Proficiency with Google Ads, Meta Ads, SEMrush, GA4, and other relevant tools.
Skills: Data-driven approach with a keen analytical mindset, excellent written and verbal communication, creative thinker with a strategic approach, organised, proactive, and results-oriented, comfortable with multi-channel campaign management.
Mindset: Ambitious and commercially aware, driven to see tangible results and improve performance, collaborative team player with a growth mindset, passionate about digital marketing and staying ahead of industry trends.
Compensation & Progression
Compensation: Based on experience and seniority. OTE will also be discussed during interviews. We will also regularly review business growth, career growth, and salary increases.
Career Growth: Opportunity to lead the performance marketing team as the agency scales. We’re entering a high-growth stage with ambitious plans for the future.
Why This Role Matters
This is a great opportunity for someone who’s passionate about data-driven marketing and wants to impact client growth. You’ll be joining an ambitious agency during a period of significant expansion, with plenty of room to grow your own career.
How to Apply
Send your CV and a short cover note (or video if preferred) outlining why you’re right for this role to jobs@bawcreative.co.uk with the subject line: “SEO / PPC Specialist Application - [Your Name]”
Contact Detail:
BAW Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & PPC Hybrid Specialist
✨Tip Number 1
Familiarise yourself with BAW Creative's values and culture. They prioritise quality, clarity, and accountability, so think about how your own work ethic aligns with these principles. During any discussions or interviews, be ready to share examples of how you've embodied these values in your previous roles.
✨Tip Number 2
Showcase your data-driven mindset by preparing case studies or examples of successful SEO and PPC campaigns you've managed. Be specific about the tools you used, the strategies you implemented, and the results you achieved. This will demonstrate your ability to deliver measurable outcomes, which is crucial for this role.
✨Tip Number 3
Network with current or former employees of BAW Creative on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, and they might even offer tips on how to stand out during the application process.
✨Tip Number 4
Prepare to discuss your approach to collaboration, as the role involves working closely with designers and developers. Think of examples where you've successfully collaborated on projects, highlighting your communication skills and ability to integrate different perspectives into a cohesive strategy.
We think you need these skills to ace SEO & PPC Hybrid Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and PPC management. Include specific examples of successful campaigns you've run and the tools you've used, such as Google Ads and SEMrush.
Craft a Compelling Cover Note: In your cover note, clearly articulate why you're a great fit for the role. Mention your passion for data-driven marketing and how your skills align with BAW Creative's values, particularly their focus on clarity and accountability.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, include any metrics or results from past campaigns that demonstrate your analytical mindset. This could be improvements in ROI, conversion rates, or organic performance.
Follow Application Instructions: Ensure you send your application to the specified email address with the correct subject line. This shows attention to detail and respect for the company's application process.
How to prepare for a job interview at BAW Creative
✨Showcase Your Data-Driven Mindset
BAW Creative values a data-driven approach, so be prepared to discuss specific metrics and results from your previous SEO and PPC campaigns. Highlight how you've used analytics tools like Google Ads and SEMrush to inform your strategies.
✨Demonstrate Your Collaborative Spirit
Since the role involves working closely with designers and developers, share examples of successful collaborations in past roles. Emphasise your ability to communicate effectively and work as part of a team to achieve common goals.
✨Prepare for Client-Facing Scenarios
As this position includes delivering insights and reports to clients, practice explaining complex data in simple terms. Be ready to discuss how you would handle client feedback and adapt strategies based on their needs.
✨Align with Their Values
BAW Creative prioritises quality, clarity, and accountability. Familiarise yourself with these values and think of examples from your experience that demonstrate how you embody them. This will show that you're a good cultural fit for the agency.
