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- Tasks: Manage app campaigns on META, Tiktok, and Google to drive new user growth.
- Company: Join Blacklane, a leading global chauffeur service focused on reliability and innovation.
- Benefits: Enjoy competitive pay, stock options, complimentary rides, and wellness support.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a diverse environment.
- Qualifications: 1-3 years in performance marketing with strong data analysis and communication skills.
- Other info: Participate in community initiatives and engage directly with C-Level leadership.
The predicted salary is between 30000 - 42000 £ per year.
As a Junior Performance Marketing Manager / App at Blacklane, you’ll play a pivotal role in supporting the growth of new customers across META, Tiktok, and Google UAC, ensuring our digital marketing strategies align with our business growth targets and performance KPIs. We’re seeking a driven, analytical, and commercially minded Performance Marketing expert to take ownership of daily optimizations and innovative strategies to meet our New Customer and CAC targets.
YOUR CHALLENGE:
- Global and Local Campaign Management: Support operational optimization and management of app campaigns across META, Tiktok, and Google App Campaigns to drive new user growth and achieve CAC targets.
- Performance Marketing Reporting: Develop, automate, and deliver reports and presentations to key stakeholders.
- Performance Media Planning: Support the development and execution of innovative paid media strategies to meet ambitious targets.
- Creative Analysis: Analyze creative performance based on CPI, CAC, and Scroll Stop % to identify resonant concepts and create briefs based on insights.
- Collaboration: Work with local marketing, brand, creative, and retention teams to ensure on-brand, optimized ad creatives, and support full-funnel campaigns. Collaborate with Senior Performance Marketing Managers to review performance and brainstorm testing ideas.
ABOUT YOU:
- Campaign Management: 1-3 years managing performance app campaigns on META and Google UAC (experience with Tiktok and high ad spend is a plus).
- Marketing Metrics & KPIs: Experience with challenging metrics like SKAN, Sandbox, and MMPs such as Appsflyer.
- Innovation: Proactive in seeking new acquisition opportunities and improving performance; creative in overcoming technical hurdles.
- Data Literacy: Ability to translate data into actionable insights.
- Strategic Thinking: Growth-oriented with a strong understanding of business impact.
- Team Collaboration: Experience working across Product, BI, and Analytics teams.
- Communication Skills: Excellent English communication and presentation skills.
Our mission is to become the world’s leading premium, global chauffeur service, operating in 50+ countries with a focus on reliability, innovation, and sustainability. Blacklane values diversity and inclusion, supporting employees through ERGs, mentorship, and community initiatives like LGBTQIA+ Network, Bookclub, and Blacklane Cares Leave.
Why join us?
- Fair Pay & Shared Success: Competitive salaries, stock options plan with transparent growth via Ledgy.
- Blacklane Mystery Rides: Complimentary ride quarterly to experience our services firsthand.
- Learning & Development: Access to LinkedIn Learning and leadership programs for personal growth.
- Team Engagement: Weekly office lunches to foster connections.
- Health & Well-being: Access to Nilo Health & WHOOP bracelet for mental and physical wellness.
- Social Responsibility: Opportunities to participate in charitable initiatives.
- Open Dialogue: Monthly sessions with C-Level leadership for feedback and ideas.
We welcome applicants from all backgrounds and are committed to equal opportunities.
Junior Performance Marketing Manager - App employer: Blacklane
Contact Detail:
Blacklane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Performance Marketing Manager - App
✨Tip Number 1
Familiarise yourself with the latest trends and updates on META, TikTok, and Google UAC. Understanding the nuances of each platform will help you speak confidently about your strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific metrics like CAC and CPI, as these are crucial for the role.
✨Tip Number 3
Network with professionals in the performance marketing space, especially those who have experience with app campaigns. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss innovative ideas for user acquisition and campaign optimisation. Blacklane values creativity, so think outside the box and be ready to share your thoughts on what could work for their brand.
We think you need these skills to ace Junior Performance Marketing Manager - App
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Junior Performance Marketing Manager position. Familiarise yourself with key terms like CAC, CPI, and the platforms mentioned in the job description.
Tailor Your CV: Customise your CV to highlight relevant experience in performance marketing, especially with app campaigns on META and Google UAC. Include specific metrics or achievements that demonstrate your ability to meet KPIs and drive growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your analytical skills. Mention any innovative strategies you've implemented in past roles and how they align with Blacklane's mission and values.
Showcase Data Literacy: In your application, emphasise your ability to translate data into actionable insights. Provide examples of how you've used data to inform marketing decisions or optimise campaigns in previous positions.
How to prepare for a job interview at Blacklane
✨Know Your Metrics
Familiarise yourself with key performance metrics like SKAN, CAC, and CPI. Be prepared to discuss how you've used these metrics in past campaigns and how they can drive success in the role.
✨Showcase Your Analytical Skills
Prepare examples of how you've translated data into actionable insights. Highlight any experience you have with reporting tools or platforms like Appsflyer, as this will demonstrate your data literacy.
✨Demonstrate Creativity in Campaigns
Think of innovative strategies you've implemented in previous roles. Be ready to share ideas on how you would approach campaign management for META, Tiktok, and Google UAC to meet ambitious targets.
✨Emphasise Team Collaboration
Discuss your experience working with cross-functional teams. Highlight specific instances where collaboration led to successful outcomes, as teamwork is crucial for this role at Blacklane.
