At a Glance
- Tasks: Create engaging content for marketing campaigns and digital channels.
- Company: Join Lucy Electric, a leader in intelligent power distribution solutions.
- Benefits: Enjoy hybrid work options and opportunities for career growth.
- Why this job: Be part of a dynamic team that values creativity and innovation.
- Qualifications: 3+ years in PR or content creation; strong writing skills required.
- Other info: Quick and easy application process – apply today!
The predicted salary is between 30000 - 42000 £ per year.
The PR & Content Associate will play a vital role in creating and delivering high-quality written content to support Lucy Electric's marketing campaigns, website, and product proposition messaging. The role is focused on developing engaging content that clearly communicates the value of our technical solutions and elevates our presence across digital channels and earned media.
This role is ideal for a passionate, detail-oriented writer looking to grow their career in marketing communications within a dynamic, international engineering business. It sits within a supportive and ambitious marketing team and offers development opportunities as part of a wider succession plan.
The role will interact with multiple parties across the company including the International Marketing team and Lucy Electric's Leadership team.
Lucy Electric operates in a highly competitive global market where brand credibility, clarity of message, and consistent communication are essential. The PR & Content Associate will contribute to implementing the company's global marketing communications strategy and support the delivery of content that builds trust, communicates innovation, and strengthens market position.
This role will uphold Lucy Electric's corporate image while increasing brand awareness across all operating regions. It involves working closely with regional marketing teams to ensure localised resonance and relevance of content, helping amplify Lucy Electric's story worldwide. The Associate will assist in cultivating relationships with media professionals, identifying press and content opportunities (including with customers), and supporting the creation of regionally tailored content across:
- Digital landscape: website, social media (ensuring accurate, up-to-date information)
- PR: supporting global and regional announcements and milestones
- Testimonials: customer success stories, CSR highlights, and local case studies
This role has been designed as an entry-level to mid-level position with clear progression opportunities. With the right experience and growth, this role could evolve into a PR & Content Manager position, taking on more strategic ownership, campaign leadership, and stakeholder responsibility.
Key Accountabilities:
- Support the development of clear, consistent messaging in line with Lucy Electric's tone of voice and brand guidelines.
- Help ensure brand consistency for all written content, digital materials across all channels and marketing materials.
- Draft press materials including initial versions of press releases, article briefs, and executive quotes for review and distribution, ensuring consistency with brand tone and messaging.
- Monitor media coverage and track results, maintaining records of key stories and supporting reporting on PR performance.
- Support the development of customer stories and case studies by gathering input and drafting clear, engaging content that highlights Lucy Electric's value and expertise.
- Assist with coordination of PR campaigns, events, and media interviews, managing timelines, briefing notes, and approvals to ensure smooth delivery.
- Work with product managers and regional marketing teams to support the development of clear and compelling product messaging for key launches and campaigns.
- Assist in creating and updating sales and marketing collateral, including brochures, product catalogues, FAQs, datasheets, website content, social media copy, and digital banners.
- Write and edit high-quality content across a range of formats and channels, ensuring it aligns with Lucy Electric's tone of voice, brand messaging, and strategic goals.
- Liaise with third-party PR and creative agencies to support content production and delivery.
- Maintain accurate records of content assets, permissions, and usage rights.
Qualifications, Knowledge, and Experience:
- 3+ years of PR, content curation (digital) – mandatory
- Passion for writing and storytelling, with the ability to adapt tone and style for different audiences
- Excellent command of written and spoken English - mandatory
- Attention to detail and high standards for quality
- Experience creating content for digital and print platforms
- Exceptional organisational and time management skills.
- Strong computer skills with high level of proficiency in Microsoft Office & digital platforms (LinkedIn, WordPress, Trello)
- Good interpersonal and business communication skills.
- Able to work effectively with people from different cultures / backgrounds.
The role requires a proactive and organised person with a creative mind and can-do attitude. Excellent communication skills and a flexible approach are essential to the role.
Does this sound interesting? We would love to hear from you. Our application process is quick and easy. Apply today!
PR & Content Associate employer: Lucy Group Ltd
Contact Detail:
Lucy Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Content Associate
✨Tip Number 1
Familiarise yourself with Lucy Electric's brand and messaging. Understanding their tone of voice and key values will help you tailor your conversations and demonstrate that you're a good fit for the team.
✨Tip Number 2
Network with current employees or industry professionals who have experience in PR and content creation. Engaging with them can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and PR. Being knowledgeable about current strategies and tools will show your enthusiasm for the field and your readiness to contribute effectively.
✨Tip Number 4
Prepare to discuss specific examples of your previous work in PR and content creation. Highlighting your achievements and how they align with Lucy Electric's goals will make you stand out during interviews.
We think you need these skills to ace PR & Content Associate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and content creation. Focus on your writing skills, any previous roles in marketing communications, and specific projects that demonstrate your ability to create engaging content.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for writing and storytelling. Mention how your skills align with the job requirements and express your enthusiasm for contributing to Lucy Electric's marketing efforts.
Showcase Your Writing Samples: Include links or attachments of your best writing samples that demonstrate your ability to adapt tone and style for different audiences. This could be blog posts, press releases, or any other relevant content you've created.
Highlight Relevant Skills: In your application, emphasise your organisational skills, attention to detail, and proficiency in digital platforms like WordPress and social media. These are crucial for the PR & Content Associate role and will set you apart from other candidates.
How to prepare for a job interview at Lucy Group Ltd
✨Showcase Your Writing Skills
As a PR & Content Associate, your writing ability is crucial. Bring samples of your previous work that demonstrate your versatility and attention to detail. Be prepared to discuss your writing process and how you adapt your style for different audiences.
✨Understand the Brand
Familiarise yourself with Lucy Electric's brand voice and messaging. During the interview, highlight how you can contribute to maintaining and enhancing this voice across various content formats. This shows your commitment to brand consistency.
✨Prepare for Content Strategy Questions
Expect questions about your approach to content strategy and how you would support marketing campaigns. Think about examples where you've successfully developed engaging content that resonates with target audiences, and be ready to share these experiences.
✨Demonstrate Your Teamwork Skills
This role involves collaboration with various teams. Be ready to discuss your experience working in cross-functional teams and how you handle feedback and communication. Highlight any specific instances where your teamwork led to successful outcomes.