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- Tasks: Lead innovative communications strategies for La Roche Posay, engaging with press and influencers.
- Company: Join L’Oréal, a global leader in beauty and dermocosmetics, dedicated to impactful solutions.
- Benefits: Enjoy perks like discounts on top brands, private medical care, and growth opportunities.
- Why this job: Be part of a dynamic team shaping skincare narratives and making a social impact.
- Qualifications: Experience in communications and advocacy, strong project management, and a passion for skin health.
- Other info: This is a 12-month maternity cover role, perfect for those seeking a creative challenge.
The predicted salary is between 43200 - 72000 £ per year.
Are you a passionate communications professional ready to elevate a beloved skincare brand? We are searching for a strategic and creative individual to lead the Love Advocacy strategy for La Roche Posay UKI!
This role will empower you to:
- Shape the Narrative: Develop and execute innovative communications strategies across press, influencers, and healthcare professionals, driving organic B2C coverage and amplifying La Roche Posay’s medically-anchored messaging.
- Lead & Collaborate: Manage external agencies, partner with internal medical and brand teams (locally and globally), and collaborate with the wider CDO team to deliver impactful, integrated 360 campaigns across engagement touchpoints.
- Social Media Savvy: Demonstrate a deep understanding of social media platforms, content excellence, and audience engagement strategies to drive mentions. Continuously monitor competitor activities and industry best practices to inform brand strategy.
- Trendsetting & Disruptive: Identify emerging trends, implement cutting-edge strategies, and create unique activations to engage audiences of all ages.
- Data-Driven Optimization: Leverage data and analytics tools to track performance, maximize ROI, and inform strategic decision-making for all love advocacy activities.
- Reputation Management: Proactively address potential crises and manage brand reputation in collaboration with key stakeholders.
A DAY IN THE LIFE
The Senior Communications & Advocacy Manager is responsible for driving the La Roche Posay UKI Communications strategy to increase organic B2C coverage across press, influencers, and healthcare professionals. This role requires a strategic mindset, creative thinking, and agility to drive engagement and mentions to hit our Share of Influence targets. Implement the brand’s seeding and relationships strategy to ensure driving mentions at scale, from nano and micro tiers to VIP, and lead an eventing strategy that drives Share of Engagement results. Be social and content obsessed, constantly aware of competitor brand activations, social media platforms, content trends, audiences, and industry news, to inspire and inform the wider brand team. Use internal reporting tools to track influencer metrics and overall brand performance daily, and present learnings to maximize ROI. Work seamlessly with the PR Agency, Paid Advocacy lead, Brand team, & Global team to achieve brand advocacy objectives. Collaborate with the wider CDO team within LDB on digital and medical-first social campaigns. Lead on reputation management by anticipating crises and identifying issues related to the brand alongside relevant teams.
WHO YOU ARE
- Highly organized, results-oriented professional with a passion for skin health and relevant experience.
- Demonstrated experience in Communications & Advocacy at manager level.
- Exceptional communication and interpersonal skills.
- Strong project management skills, including planning, execution, and resilience.
- Creative with a keen eye for detail and proactive problem-solving.
- Able to work independently and collaboratively.
- Thrives in a fast-paced, dynamic environment.
- Genuine passion for skin health and social/environmental impact.
- Data-driven with understanding of social media management and analytics tools.
WHAT WE OFFER
Our industry-leading benefits include money-saving offers, free mortgage advice, share options, enhanced pension, up to 60% off brands like YSL, CeraVe, Armani, Kiehl's, Garnier, private medical & dental, discounted gym memberships, onsite mental health support, family leave, and fertility leave. We support your growth with masterclasses, leadership programs, and more.
WHO WE ARE
L’Oréal operates in 150 markets, dedicated to creating beauty that moves the world. As a leader in dermocosmetics with brands like La Roche-Posay, Vichy, CeraVe, and SkinCeuticals, we focus on inclusive, impactful beauty solutions worldwide.
HOW WE RECRUIT
We value diversity, equity, and inclusion in our hiring practices. We welcome candidates from all backgrounds and perspectives.
[2025] LOA - UKI - Senior Advocacy & Communications Manager, LRP, LDB (mat cover) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Senior Advocacy & Communications Manager, LRP, LDB (mat cover)
✨Tip Number 1
Familiarise yourself with La Roche-Posay's brand values and current campaigns. Understanding their messaging will help you align your discussions during interviews, showcasing your passion for skin health and how you can contribute to their advocacy strategy.
✨Tip Number 2
Network with professionals in the skincare and communications industry. Attend relevant events or engage on platforms like LinkedIn to connect with individuals who may have insights into the role or the company culture at La Roche-Posay.
✨Tip Number 3
Stay updated on the latest trends in social media and influencer marketing. Being able to discuss recent successful campaigns or innovative strategies during your interview will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare examples of how you've successfully managed communications strategies in the past. Highlight your experience with data-driven decision-making and reputation management, as these are key aspects of the role you're applying for.
We think you need these skills to ace [2025] LOA - UKI - Senior Advocacy & Communications Manager, LRP, LDB (mat cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in communications and advocacy. Focus on your achievements in previous roles, especially those that demonstrate your strategic mindset and creativity.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for skin health and your understanding of La Roche Posay's brand values. Mention specific examples of how you've successfully managed communications strategies in the past.
Showcase Social Media Expertise: In your application, emphasise your knowledge of social media platforms and content strategies. Provide examples of how you've driven audience engagement and monitored competitor activities to inform your strategies.
Highlight Data-Driven Decision Making: Demonstrate your ability to leverage data and analytics tools in your application. Share instances where you've used data to optimise campaigns or improve ROI, as this is crucial for the role.
How to prepare for a job interview at L'oreal Usa
✨Show Your Passion for Skin Health
Make sure to express your genuine interest in skin health and the beauty industry during the interview. Share any personal experiences or insights that highlight your commitment to this field, as it will resonate well with the hiring team.
✨Demonstrate Strategic Thinking
Prepare examples of how you've developed and executed successful communications strategies in the past. Be ready to discuss specific campaigns you've led, focusing on your strategic approach and the results achieved.
✨Highlight Your Social Media Expertise
Since the role requires a deep understanding of social media, come prepared with insights on current trends and best practices. Discuss how you've used analytics tools to drive engagement and optimise content in previous roles.
✨Prepare for Crisis Management Scenarios
Anticipate questions about reputation management and crisis scenarios. Think of examples where you've successfully navigated challenges and how you would apply those experiences to potential issues at La Roche-Posay.
