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For Companies At a Glance
- Tasks: Lead go-to-market strategies for innovative ad products in a dynamic team.
- Company: Join the world's leading streaming entertainment service with a vibrant culture.
- Benefits: Enjoy a hybrid work model and competitive salary, plus opportunities for growth.
- Why this job: Make an impact in the fast-paced ad tech landscape with a recognized brand.
- Qualifications: Experience in product marketing within digital or B2B advertising is essential.
- Other info: Aquent values inclusivity and supports applicants with disabilities.
The predicted salary is between 80000 - 120000 £ per year.
Job Title: Product Marketing Manager
Client Location: Central London – Hybrid (3 days on-site)
Starting: 31/01/2024
Salary/Pay Rate: 100-120k p/a, pro rata (PAYE)
Hours: Full-time
Duration: TBC 3-12 months contract
Our innovative entertainment client is seeking a passionate and experienced Product Marketing Manager to join their Ads Product Marketing team. This team is dedicated to shaping and introducing cutting-edge ad products to the B2B advertising marketplace, focusing on EMEA-based initiatives.
In this role, you’ll work cross-functionally to influence product development, define product narratives, and deliver engaging go-to-market strategies that set our client apart. You will play a pivotal role in the regional rollout of key ad solutions, collaborate with product and sales teams, and contribute to broader marketing and business initiatives.
If you’re curious, collaborative, and driven by the fast-evolving ad tech landscape, this is your chance to make an impact with one of the most recognized names in entertainment.
Key Responsibilities
- Go-to-Market Leadership : Partner with teams to drive EMEA-focused programmatic launches in 2025 and support the rollout of additional ad solutions, such as ad formats, targeting, and measurement.
- Collaboration & Feedback : Act as a trusted advisor to product and sales teams, establishing a feedback loop that incorporates customer and market insights into product development.
- Marketing Execution : Identify and create marketing assets (e.g., materials, demos, and narratives) that bring ad products to life in a concise and compelling manner.
- Regional Integration : Work closely with the EMEA marketing team to ensure programmatic messaging aligns with overall marketing narratives and activation strategies.
- Cross-Functional Consistency : Collaborate globally across marketing, communications, and product teams to deliver a unified ads narrative, showcasing programmatic capabilities effectively.
What We’re Looking For
- Experience : product marketing experience in digital advertising or B2B advertising, with a strong background in programmatic and ad tech ecosystems.
- Strategic Insight : Proven ability to partner cross-functionally on product strategy, positioning, and go-to-market launches, paired with a strong understanding of ad solutions and measurement.
- Communication Skills : Exceptional storytelling skills with comfort in using and interpreting research data.
- Collaboration : A team player who thrives in an inclusive and collaborative environment.
- Execution and Vision : Capable of balancing near-term priorities with long-term strategy development, including creating actionable product briefs and detailed roadmaps.
- Attention to Detail : A meticulous yet pragmatic approach to problem-solving, leveraging the 80/20 rule to focus on impactful results.
The next steps will be shared with shortlisted candidates by COB on Wed 18th December.
Client Description:
Our Client is the world’s leading streaming entertainment service. Headquartered in California, they’re proud of their unique company culture. This organization has offices all over the world, and has continued to grow for almost 25 years. They now play an active role in production and distribution of original and award-winning content.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Product Marketing Manager employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital advertising and programmatic marketing. Understanding the current landscape will help you speak confidently about how you can contribute to the team and the specific challenges they face.
✨Tip Number 2
Network with professionals in the ad tech space, especially those who have experience in B2B advertising. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlighting your hands-on experience will demonstrate your capability to drive EMEA-focused programmatic launches effectively.
✨Tip Number 4
Showcase your storytelling skills by preparing a brief presentation on a product marketing campaign you admire. This will not only illustrate your communication abilities but also your passion for innovative marketing solutions.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Product Marketing Manager position. Understand the key responsibilities and required skills, especially in digital advertising and programmatic ecosystems.
Tailor Your CV: Customize your CV to highlight relevant experience in product marketing, particularly in B2B advertising and ad tech. Emphasize your strategic insight and collaboration skills, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling abilities and explains how your background aligns with the company's goals. Mention specific examples of past successes in product launches or marketing execution.
Highlight Your Communication Skills: In your application, make sure to demonstrate your exceptional communication skills. Provide examples of how you've used research data to inform marketing strategies and how you’ve collaborated with cross-functional teams.
How to prepare for a job interview at Aquent
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous product marketing roles, especially in digital and B2B advertising. Highlight specific campaigns or projects where you successfully influenced product development and go-to-market strategies.
✨Demonstrate Strategic Insight
Illustrate your ability to partner cross-functionally by sharing examples of how you've collaborated with product and sales teams. Discuss your understanding of programmatic advertising and how it can drive business results.
✨Master the Art of Storytelling
Since exceptional storytelling is key for this role, practice articulating your ideas clearly and compellingly. Use data and research to back up your narratives, making them relatable and engaging.
✨Emphasize Collaboration and Teamwork
Prepare to discuss how you thrive in collaborative environments. Share experiences where you worked effectively within a team, particularly in diverse settings, and how you contributed to achieving common goals.
