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For Companies At a Glance
- Tasks: Drive product marketing strategies and collaborate with teams to enhance product positioning.
- Company: Join a trusted tech leader, Burp Suite, used by over 16,000 organisations globally.
- Benefits: Enjoy flexible hours, competitive salary, share options, and generous holiday leave.
- Why this job: Be the first product marketer in a fast-paced environment, shaping the future of our products.
- Qualifications: Experience in product marketing within tech or cybersecurity; strong communication and teamwork skills required.
- Other info: Opportunity to influence product marketing from the ground up in an innovative culture.
The predicted salary is between 28800 - 48000 £ per year.
Position and communicate the value and capabilities of our products and features to target audiences. Burp Suite technology is trusted by over 16,000 organisations worldwide, including Microsoft, Amazon, and NASA. As we expand our suite of products and push into new enterprise markets, we are looking for an exceptional product marketer to enhance our product positioning and drive market success.
The opportunity:
- We have market-leading technology and over 80,000 paying customers, with significant ambitions to scale in the coming years.
- We are on the hunt for our first product marketer - a self-starter and diligent executor who is excited to help us maximise this fantastic growth opportunity.
- You will have the chance to define the role and influence the direction of our product marketing efforts from the ground up in a fast-paced, innovative environment.
What you will do:
- Collaborate with product and engineering teams to translate technical details into benefits and stories that captivate and educate users.
- Develop and refine product positioning and messaging that differentiates our products in the market and resonates with our target audiences.
- Plan the launch of new products and releases, and collaborate with cross-functional teams on implementation.
- Work closely with the marketing team to develop strategies for generating demand and growing product awareness.
- Engage with customers and sales teams to gather feedback and adjust marketing strategies accordingly.
- Create high-impact content and collateral that articulates product benefits and value, tailored to meet the needs of both customers and our internal teams.
- Lead competitive analysis to understand market trends and effectively position our products.
- Develop metrics to measure the impact of our narratives and positioning, aligning them with business goals to drive sustained product growth.
Requirements
About you:
- You have a proven track record in product marketing within the technology or cybersecurity sector.
- You possess a blend of business and technical acumen that enables you to guide product decisions and marketing execution.
- You are adept at seeing the big picture and providing actionable insights.
- Excellent communication and interpersonal skills are second nature to you, allowing you to thrive in cross-functional teams.
- You are proactive, driven, and capable of managing multiple priorities in a dynamic environment.
- You have a passion for all things tech. You might have worked in web security before or in another software development environment, and thrive on the challenge that this space brings.
- You are a team player who views achievements through the lens of collective success rather than as individual accomplishments.
- You are eager to learn and grow and enjoy new challenges. You proactively seek feedback and can quickly adapt to new ways of working.
- You are comfortable in fast-paced settings, making data-driven decisions to steer projects to success.
- Maybe you have worked in a startup or scale-up business before and flourish in this environment.
Benefits
Why join us?
- We foster an inclusive and high-performance culture with a focus on work-life balance.
- We believe in rewarding people generously and offer a competitive salary based on individual skills and contribution.
- We host regular team events and have fantastic summer and winter parties.
- You will be part of a humble, supportive, and fun team that values collaboration, humour, and a strong sense of belonging.
- We offer share options, 8% employer pension contribution, life assurance, income protection, private medical insurance, and 25 days holiday (plus public holidays).
- Our working hours are flexible, with core hours from 9am to 4pm.
- We work best when we are together on site.
Product Marketing Manager employer: PortSwigger
Contact Detail:
PortSwigger Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Burp Suite's products and their unique selling points. Understanding the technology and how it stands out in the cybersecurity market will help you articulate its value effectively during interviews.
✨Tip Number 2
Network with professionals in the product marketing and cybersecurity sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage to demonstrate your knowledge and passion for the field.
✨Tip Number 3
Prepare to discuss your previous experiences in product marketing, especially any relevant achievements in tech or cybersecurity. Be ready to share specific examples of how you've successfully positioned products and driven market success.
✨Tip Number 4
Showcase your ability to work cross-functionally by preparing examples of past collaborations with product and engineering teams. Highlighting your teamwork skills will resonate well with our culture and the role's requirements.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your product marketing experience, particularly in technology or cybersecurity. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for technology and your understanding of the market. Highlight specific examples of how you've successfully positioned products and driven growth in past roles.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas effectively.
How to prepare for a job interview at PortSwigger
✨Understand the Product and Market
Before your interview, make sure to thoroughly research Burp Suite's products and their positioning in the market. Understand the technology behind them and how they stand out from competitors. This knowledge will help you articulate how you can contribute to enhancing product positioning.
✨Showcase Your Technical Acumen
Given the technical nature of the role, be prepared to discuss your experience in product marketing within the technology or cybersecurity sector. Highlight specific examples where your technical understanding has helped shape marketing strategies or product decisions.
✨Demonstrate Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to share examples of how you've successfully collaborated with product, engineering, and marketing teams in the past. Emphasise your ability to translate technical details into compelling narratives that resonate with target audiences.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to adapt in a fast-paced environment. Prepare scenarios where you've had to manage multiple priorities or pivot your strategy based on feedback. This will showcase your proactive nature and adaptability.
