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- Tasks: Lead demand generation strategies and collaborate with sales for qualified leads.
- Company: Smart Working is Europe's top-rated provider of remote software engineers, committed to bridging opportunity gaps.
- Benefits: Competitive salary, dynamic work environment, and the chance to shape marketing strategy.
- Why this job: Join a fast-growing company and make a real impact in the tech talent space.
- Qualifications: Proven track record in B2B demand generation, data-driven decision-making, and team leadership.
- Other info: Salary ranges from £100-120k based on experience.
The predicted salary is between 80000 - 120000 £ per year.
VP of Marketing
About Smart Working:
Smart Working is Europe’s top-rated provider of remote software engineers. Our mission is to become the world’s best provider of remote tech talent. While talent is spread equally across the globe, opportunity is not. We are committed to bridging this gap.
We are a 4-year-old, profitable, and fast-growing company (adding £1m to our annual run rate in just the last quarter). We are now seeking a dynamic Head of Marketing who lives, breathes, and excels at demand generation to help us scale as we aim to become the leading provider of remote talent.
About the Role:
We are looking for someone who has a proven track record of running excellent demand generation programs, whilst working side-by-side with a sales team to ensure a steady, growing stream of qualified leads every month. This role requires someone who has taken full responsibility for hitting targets related to lead generation and revenue. They must have a proven track record of consistently delivering strong results.
The Head of Marketing will shape the marketing strategy and lead a team of six marketing experts. The right candidate is someone who is obsessed with demand generation & driving performance marketing in a B2B tech environment. You’ll work closely with the executive team to guide the company’s marketing direction and execution.
Key Responsibilities:
Demand Generation Focus:
- Own and execute the entire demand generation strategy, ensuring a steady pipeline of qualified leads.
- Optimize multi-channel strategies (Paid Media, SEO, Email) & lead campaigns which are solely focussed on demand generation.
Sales Alignment:
- Collaborate closely with the sales team to ensure marketing efforts directly translate to pipeline growth and sales-ready leads.
- Oversee and optimize our CRM infrastructure, implementing sequences and automated triggers that seamlessly connect outbound sales efforts with marketing initiatives.
Performance Marketing Leadership:
- Develop and lead a performance-driven marketing strategy across all paid channels.
Data-Driven Approach:
- Own all KPIs related to demand generation.
- Constantly analyse and optimise the funnel to improve lead quality and campaign ROI.
Team Leadership:
- Lead and mentor a team of six experts in paid media, SEO, email, and design, ensuring all team efforts are aligned with demand generation goals.
- Build a high-performance marketing team that’s deeply focused on delivering results that support company growth.
About You:
- Demand Generation Expert: You are passionate about demand generation and have consistently met or exceeded lead and revenue commitments.
- Data-Driven: You are great at using metrics & analytics to make decisions.
- Proven Success: You have a history of being successful at demand generation in B2B tech-focused environments.
- High Standards: You expect excellence from yourself & others.
- Leader: You know how to get the best out of your team.
- Ownership Mindset: You like taking full ownership of projects.
Key Experience:
- Extensive experience driving demand generation in B2B tech environments.
- Deep knowledge ofPaid Media, SEO & Email marketing.
Salary:
- £100-120k (depending on experience)
VP of Marketing employer: Smart Working
Contact Detail:
Smart Working Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in demand generation, especially in the B2B tech space. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during your conversations with us.
✨Tip Number 2
Network with professionals in the marketing and tech industries. Attend relevant webinars or conferences where you can meet potential colleagues and learn more about effective demand generation tactics that have worked for others.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've successfully managed in previous roles. We value data-driven decision-making, so showcasing your analytical skills and results will set you apart from other candidates.
✨Tip Number 4
Demonstrate your leadership style and how you've built high-performance teams in the past. We are looking for someone who can inspire and mentor a team, so sharing examples of your leadership experiences will be crucial.
We think you need these skills to ace VP of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in demand generation, particularly in B2B tech environments. Use specific metrics and examples to demonstrate your success in driving leads and revenue.
Craft a Compelling Cover Letter: In your cover letter, express your passion for demand generation and how your previous experiences align with the role's responsibilities. Mention your leadership style and how you plan to mentor the marketing team.
Showcase Data-Driven Achievements: Include specific examples of how you've used data and analytics to optimize marketing strategies in your application. Highlight any KPIs you've owned and how you improved lead quality and campaign ROI.
Research Smart Working: Familiarize yourself with Smart Working's mission and values. Understanding their commitment to bridging the talent gap will help you tailor your application and show that you're a good cultural fit.
How to prepare for a job interview at Smart Working
✨Show Your Demand Generation Expertise
Be prepared to discuss specific demand generation programs you've successfully executed in the past. Highlight metrics and results that demonstrate your ability to drive qualified leads and revenue growth.
✨Align with Sales Strategies
Illustrate how you've collaborated with sales teams in previous roles. Share examples of how your marketing efforts directly contributed to pipeline growth and led to successful sales outcomes.
✨Emphasize Data-Driven Decision Making
Prepare to talk about how you utilize data and analytics to inform your marketing strategies. Discuss tools and methodologies you've used to analyze campaign performance and optimize lead quality.
✨Demonstrate Leadership Skills
As a potential leader of a marketing team, be ready to share your approach to mentoring and developing team members. Provide examples of how you've built high-performance teams focused on achieving demand generation goals.
