Senior CRM Executive/ CRM Manager - High Growth Premium Womenswear Fashion Brand

Senior CRM Executive/ CRM Manager – High Growth Premium Womenswear Fashion Brand

Fella & Jones are thrilled to partner with this innovative company as they continue their incredible growth journey across multiple channels. This is your chance to join a dynamic, stylish, and forward-thinking team as a CRM Manager, driving customer engagement and loyalty in a competitive fashion landscape.

About the Role:

As CRM Manager, you’ll play a pivotal role in shaping the customer experience, fostering loyalty, and driving repeat purchases. Reporting to the Head of Performance & Digital Marketing, you’ll work at the heart of a brand that’s redefining contemporary womenswear.

Your Key Responsibilities:

• Retention Strategy: Develop and execute retention strategies across CRM, email, SMS, and loyalty channels to keep customers coming back.
• Customer Lifecycle: Map, optimise, and elevate the customer journey to maximise engagement and repeat sales.
• Data-Driven Insights: Build analytics frameworks that provide actionable insights to guide decision-making and strategies.
• Loyalty Program Innovation: Create and refine loyalty initiatives that deliver unforgettable customer experiences.
• Campaign Leadership: Lead personalised and impactful email and SMS campaigns, ensuring they resonate with the brand’s audience.
• Cross-Functional Collaboration: Partner with marketing, creative, and e-commerce teams to ensure cohesive customer experiences across all touchpoints.
• A/B Testing & Optimisation: Continuously test, analyse, and refine tactics to hit key retention metrics.
• Trend Monitoring: Keep a pulse on the latest trends, ensuring the brand remains ahead in retention and customer engagement strategies.

The person:

• Experience: A minimum of 2 years experience in CRM, or lifecycle marketing—ideally in fashion brand.
• Analytical Skills: Comfort with tools like Google Analytics, Shopify and ideally experience using Klaviyo, leveraging customer data to drive strategy.
• Proven Expertise: A strong track record in managing email, SMS, and loyalty programs that deliver measurable results.
• Customer-Centric Vision: A strategic mindset with a passion for enhancing every step of the customer journey.

Why Join:

You’ll be part of a forward-thinking team with ambitious growth plans, where your creativity and insights can make a real impact. This is more than a job; it’s a chance to be part of a brand that’s shaping the future of contemporary womenswear.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology, Other, and Administrative

Industries

Staffing and Recruiting, Retail Apparel and Fashion, and Fashion Accessories Manufacturing

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