AFM - Association Française du Marketing

About AFM – Association Française du Marketing

The AFM, or Association Française du Marketing, is a leading professional organization dedicated to the advancement of marketing practices in France and beyond. Established with the vision of fostering excellence in marketing, the AFM serves as a hub for marketing professionals, academics, and students alike.

With a commitment to promoting best practices, the AFM offers a range of resources and support to its members. These include:

• Networking Opportunities: The AFM organizes events, workshops, and conferences that allow members to connect and share insights.
• Educational Resources: Members have access to a wealth of knowledge through publications, research papers, and case studies.
• Certification Programs: The association provides various certification programs to enhance the skills and credentials of marketing professionals.

In addition to these offerings, the AFM actively engages in research initiatives aimed at understanding market trends and consumer behaviour. This research not only benefits members but also contributes to the broader marketing community.

The AFM is also dedicated to advocating for ethical marketing practices, ensuring that its members adhere to high standards of integrity and professionalism. By doing so, the association aims to elevate the reputation of the marketing profession as a whole.

Overall, the AFM stands as a pillar of support for marketing professionals, driving innovation and excellence in the field. Its mission is to empower marketers to achieve their goals while contributing positively to society through responsible marketing practices.