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- Tasks: Lead and optimise paid search campaigns for top brands while managing client relationships.
- Company: Join Incubeta, an award-winning digital marketing agency based in Belfast.
- Benefits: Enjoy a competitive salary, performance bonuses, and a flexible benefits package.
- Why this job: Perfect for those seeking dynamic work, team leadership, and innovative project involvement.
- Qualifications: Experience in Paid Search, Google Ads, and strong Excel skills required.
- Other info: Opportunities for personal growth and development with regular career reviews.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for someone to join our award winning Paid Search team as a Senior Account Executive. You will be working with a team of Account Managers and Account Executives, working across a number of leading brands.
We manage by outcomes which gives every individual the freedom to exercise their entrepreneurial talent and to take responsibility for the outcomes of their work. The emphasis of the role is very much on taking ownership of the delivery of the paid search campaign, owning the day to day client relationship and running the team to ensure the service and the results exceed the client’s expectations.
Typical tasks include building and optimising campaigns, managing budgets, performing analysis and developing insights, reporting to clients and leading on the weekly calls and monthly meeting process. You will take a lead role in managing and developing the day to day client relationship.
This is a dynamic and fast moving environment and no two days are the same. You will find yourself leading projects to define and implement new operational processes, developing testing strategies for Google Betas, inputting design requirements to in-house technology development and contributing your ideas to new business pitches, and working on whatever other projects you conceive and that are aligned to the business goals.
Senior Account Executives play a lead role in the management and development of junior team members. This is perfect for honing the management and coaching skills that you will need in your career. In addition to encouraging your team’s development, we want you to continue to develop and learn with us. That might be through implementing Betas, experimenting with innovative new strategies, helping to grow our integrated offering, leading on joint projects with Google or getting involved with the creation of new in-house tech tools.
Responsibilities
- Building and running paid search advertising campaigns for major clients in the retail and lifestyle sectors
- Lead on testing plans and feed into long term strategic roadmaps and forecasts
- Undergo research into your clients’ verticals and help them understand their position vs their competitors
- Communicate confidently with clients, with a professional style in both written and verbal communication. Clients receive a level of service in line with their commercial value with relevant insights and recommendations.
- Be aware of industry updates regarding new platform features and changes and incorporate these into testing ideas for your clients
- Share knowledge with junior members of the team and support their training
- Use your initiative to improve processes and increase efficiency for your team, sharing successes with other teams where relevant
- Take ownership of time management and prioritisation, ensuring your output is delivered on time and to a high quality
In addition, you’ll also:
- Have experience in Paid Search
- Hands on experience with Google Ads and Microsoft Ads
- Possess an understanding of GMP stack, in particular Search Ads 360
- Strong Excel skills
- Experience with running Performance Max/Shopping campaigns for retail clients
- Paid Social experience is desirable but not a requirement
Our Package
Incubeta pay industry benchmark salaries. Salary is reviewed on a regular basis and can increase as you progress along your career path. We also offer additional performance related bonuses, so we can be found above the industry benchmark on pay alone.
Benefits
We have a credit-based benefits package which allows you to choose from a range of benefits including health care, additional pension, gym memberships and more.
Policies
Our policies are forward thinking and industry leading and heavily contribute to our outstanding culture.
Learning and Development
We have an in-house team of learning specialists who will ensure a smooth transition into your role and the wider business. As a minimum, you’ll have a forward looking development review every 6 months to discuss your career goals and our L&D team will be on hand to support you to get there.
Senior Paid Search Executive employer: Incubeta
Contact Detail:
Incubeta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid search and Google Ads. This will not only help you during interviews but also demonstrate your passion for the industry and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the PPC space, especially those who work at Incubeta or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your strategies, results, and what you learned from those experiences, as this will showcase your hands-on expertise.
✨Tip Number 4
Demonstrate your leadership skills by sharing examples of how you've mentored or developed junior team members. This aligns with the role's emphasis on team management and coaching.
We think you need these skills to ace Senior Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search and campaign management. Use specific examples of successful campaigns you've run, particularly in retail or lifestyle sectors, to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities outlined in the job description, such as managing client relationships and leading projects.
Showcase Your Analytical Skills: Since the role involves performing analysis and developing insights, include examples of how you've used data to drive decisions in past roles. Highlight your proficiency with tools like Google Ads and Excel.
Prepare for Interviews: If you get called for an interview, be ready to discuss your approach to building and optimising campaigns. Prepare to share your thoughts on industry trends and how you would implement new strategies for clients.
How to prepare for a job interview at Incubeta
✨Showcase Your PPC Expertise
Make sure to highlight your hands-on experience with Google Ads and Microsoft Ads during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved.
✨Demonstrate Leadership Skills
Since the role involves managing and developing junior team members, share examples of how you've successfully led teams in the past. Discuss your approach to coaching and mentoring, and how you've contributed to team development.
✨Communicate Confidently
Practice your communication skills, both written and verbal. You’ll need to convey insights and recommendations to clients clearly and professionally, so consider preparing a few key points or case studies to illustrate your expertise.
✨Stay Updated on Industry Trends
Research recent updates in the paid search landscape, including new platform features and changes. Being able to discuss these trends and how they could impact your clients will demonstrate your proactive approach and industry knowledge.
