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- Tasks: Lead and develop email and SMS campaigns to drive conversions.
- Company: Join a leading retail business in Berkshire with a growing digital team.
- Benefits: Competitive salary of £40,000 - £45,000 and opportunities for growth.
- Why this job: Be part of a dynamic team shaping email strategies across multiple markets.
- Qualifications: Degree level education and experience in email marketing required.
- Other info: Open to candidates from diverse backgrounds.
The predicted salary is between 40000 - 45000 £ per year.
Email Marketing Manager
Retail
Berkshire
£40,000 – £45,000
A leading retail business based in Berkshire are looking for an Email Marketing Manager to join their growing digital team.
You will develop and implement the Email strategy across multiple markets and will have 1 DR. You will own the BAU comms, automated journeys to drive conversion in store and online.
Although the business are in the retail space, they are very open to consider candidates from different backgrounds.
Responsibilities
- Lead and develop the email and SMS campaigns across different market, working closely with the broader Digital team
- Work closely with the Customer Marketing and Data team on segmentation set-up, ensuring the right customers are being targeted
- Define the Email Strategy for the business across different markets, including BAU campaigns, Automated Programmes, CRM activity and discount triggers
- Manage all email automation programmes, including regular monitoring and improvements
- Proactively explore market activities and trends, to influence or improve CRM campaigns
Experience
- Ideally educated to degree level
- Experience in building and executing Email Marketing campaigns
- Experience working on automated email marketing campaigns
- Have worked with different ESPs
- Passion for CRM & Email Marketing
Email Marketing Manager employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in email marketing and automation. This will not only help you understand the current landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the retail and digital marketing space. Attend industry events or join online forums to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful email campaigns you've managed. Highlight your role in developing strategies, monitoring performance, and making data-driven improvements.
✨Tip Number 4
Research the company’s existing email marketing efforts. Understanding their current strategies and identifying areas for improvement can give you a competitive edge in the interview process.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of an Email Marketing Manager. Highlight your experience in developing email strategies and managing automated campaigns in your application.
Tailor Your CV: Customize your CV to reflect your relevant experience in email marketing, particularly focusing on any previous roles where you've led campaigns or worked with different ESPs. Use keywords from the job description to make your application stand out.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and email marketing. Discuss specific examples of successful campaigns you've managed and how they align with the company's goals.
Showcase Your Analytical Skills: Since the role involves monitoring and improving email automation programs, be sure to mention any analytical skills or tools you’ve used to measure campaign success and drive conversions.
