Demand Generation Marketing

London, United Kingdom | Posted on 08/06/2024

Foodhub currently has 30,000+ restaurant, takeaway, stadia, hotel and bar clients in the UK, Ireland, USA, Canada, Nigeria, Grenada and ANZ. Today, Foodhub powers the technology behind many different QSR\’s, stadia and venue, online order, delivery and POS businesses, giving them a multi-solution tech stack to drive their business forward and open new revenue streams.

From the moment a consumer is thinking of placing an order, to the time the order arrives at their door and a review is posted to social media, Foodhub has solutions to drive the consumer experience, whilst adding extra value via our ecosystem of partners. The Foodhub Tech Stack is extensive: from Web and Mobile Ordering to 3rd Party Order Aggregation, Dispatch and Self-Delivery, complete Hardware/Software POS systems, extensive array of POS integrations, On-Premise Kiosks, QR Code Ordering and Payment, Table-side Mobile Order/Receipt Printers, plus an extensive product and development team to support all of this.

Job Description

Key Responsibilities

• Develop and Execute Strategies: Create and implement comprehensive demand generation strategies to open new channels and drive interest.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (email, social media, PPC, SEO, content marketing, etc.) to generate leads and drive conversions.
• Lead Generation: Identify target audiences, develop compelling offers, and create marketing campaigns that generate high-quality leads.
• Content Creation: Collaborate with our Head of Content and Campaigns to produce compelling content.
• Analytics and Reporting: Track and analyse campaign performance and liaise closely with the Digital Marketing team to improve performance and quality of leads gained via Google and other advertising platforms.
• Budget Management: Manage a demand generation budget effectively to maximize ROI.
• Collaboration: Work closely with the sales team to ensure alignment on lead generation goals and to refine lead qualification processes.
• Market Research: Conduct market research and competitor analysis to develop best strategies nationally and regionally to capture market share and drive up brand exposure.

Requirements

• Experience: 3-5 years of experience in demand generation, digital marketing, or a similar role.
• Skills: Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, social media, and content marketing. A detail-focus, and a degree of perfectionism is required.
• Technical Proficiency: Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Analytical Mindset: Ability to analyze data, generate insights, and make data-driven decisions.
• Creativity: Creative thinker with excellent written and verbal communication skills.
• Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment.
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.

Salary and Benefits:

• Competitive Salary plus 33 days holidays (including BH), pension scheme, employee assistance programme, gym membership, and a fantastic collaborative team.
• Career Growth: Opportunities for professional development and career advancement including international travel opportunities.
• Dynamic Environment: Be part of a vibrant, innovative team that values creativity and collaboration.

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