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- Tasks: Lead exciting email and SMS campaigns from planning to analysis.
- Company: Join a dynamic UK-based affiliate business in the iGaming sector.
- Benefits: Enjoy remote work flexibility and a collaborative team environment.
- Why this job: Make an impact with data-driven strategies and innovative marketing techniques.
- Qualifications: Bachelor's degree and 3+ years in digital marketing, with Ontraport experience preferred.
- Other info: Work remotely from anywhere in the UK or the sunny South of Spain.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced Email Marketing Manager to join their team based remotely in the UK or the South of Spain. The ideal candidate for this role is someone who brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making. iGaming experience is essential, with Ontraport experience preferred. This job can be done remotely within the UK.
Responsibilities
- Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
- Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
- Optimize with segmentation and personalization: Use dynamic content, and strategic segmentation to boost engagement.
- Manage customer data: Maintain and enhance email databases and marketing automation journeys.
- Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
- Ensure compliance: Maintain best practices and compliance with ASA and general UK wide industry guidelines.
- Collaborate across teams: Partner with marketing, IT, sales, to align email initiatives with business goals.
- Other duties as assigned.
Qualifications
- Bachelors degree in Marketing, Computer Science, Information Systems, or a related field required;
- 3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport.
- Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
- Experience collaborating across teams and presenting to both technical and non-technical stakeholders.
Email Marketing Manager employer: Betting Jobs
Contact Detail:
Betting Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with Ontraport and its features. Since the job specifically mentions a preference for Ontraport experience, having a solid understanding of how to leverage this platform for email marketing will set you apart from other candidates.
✨Tip Number 2
Showcase your iGaming experience in your discussions. This industry knowledge is essential for the role, so be prepared to discuss how your previous work in iGaming has shaped your approach to email marketing and audience engagement.
✨Tip Number 3
Prepare examples of successful email campaigns you've led. Be ready to discuss specific metrics and outcomes that demonstrate your ability to drive results through data analysis and strategic segmentation.
✨Tip Number 4
Network with professionals in the email marketing and iGaming sectors. Engaging with others in these fields can provide valuable insights and connections that may help you during the application process and beyond.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing, particularly with Ontraport and iGaming. Use specific examples of campaigns you've led and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience with data-driven decision-making and collaboration across teams.
Showcase Relevant Skills: Emphasise your knowledge of audience segmentation, personalisation, and compliance with industry guidelines. Provide examples of how you've used A/B testing to optimise campaigns and improve ROI.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for an Email Marketing Manager.
How to prepare for a job interview at Betting Jobs
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your experience with email marketing technology, especially Ontraport. Highlight specific campaigns you've led, focusing on your strategic planning and execution skills.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data to drive results in previous roles. Discuss how you analyse performance metrics and identify trends to improve ROI in your campaigns.
✨Emphasise Personalisation and Segmentation Skills
Talk about your experience with audience segmentation and personalisation techniques. Share how you've used dynamic content to enhance engagement and the impact it had on your campaigns.
✨Prepare for Cross-Team Collaboration Questions
Since collaboration is key, think of examples where you've worked with different teams like marketing, IT, or sales. Be ready to explain how you aligned email initiatives with broader business goals.
