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For Companies At a Glance
- Tasks: Lead digital marketing efforts, optimise website performance, and drive online growth.
- Company: Join a multi-award-winning B2B services organisation making waves in the industry.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional development.
- Why this job: Be part of a dynamic team focused on innovation and impactful digital strategies.
- Qualifications: Experience in WordPress, SEO, and digital marketing tools is essential.
- Other info: Collaborate with creative minds and tech experts to shape the future of digital marketing.
The predicted salary is between 28800 - 48000 £ per year.
Central Employment are working with a multi award winning B2B services led organisation, as they look to appoint a data driven Digital Marketing Manager, to support the Head of Marketing on all Web Analytics and Performance activity.
They are seeking an experienced and results-driven Digital Marketing Manager with strong expertise in WordPress, SEO, digital technology and website analysis. In this role, you will lead our digital marketing, website performance, optimise content for search engines, and drive online growth.
Key Responsibilities:- Oversee and manage Website, ensuring optimal performance, security, and user experience to enhance growth opportunities.
- Develop and implement an SEO strategy, including on-page, off-page, and technical SEO improvements to drive organic traffic.
- Collaborate with content creators to ensure SEO-friendly copy, metadata, and keyword integration.
- Monitor, analyse, and report on website traffic, conversions, and campaign effectiveness using tools like Google Analytics, Google Search Console, and other relevant platforms.
- Oversee paid campaigns (PPC, social media ads, Google Ads) and optimize for performance and ROI.
- Manage website integrations, plugins, and ensure smooth technical operations of all digital platforms.
- Identify and implement improvements to enhance user experience and maximize lead generation.
- Support email marketing efforts through automation, segmentation, and campaign optimization.
- Work closely with internal teams, developers, and agencies to execute digital initiatives.
- Proven experience in WordPress website management, including themes, plugins, and security best practices.
- Strong understanding of SEO principles, keyword research, link-building strategies, and algorithm updates.
- Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.
- Experience in technical SEO, including site speed optimization, structured data, and schema markup.
- Knowledge of HTML, CSS, and basic JavaScript is a plus.
- Experience in digital advertising and PPC campaign management.
- Proficiency in email marketing platforms and automation tools.
Digital Marketing Manager employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around SEO and website performance. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our team.
✨Tip Number 2
Showcase your experience with tools like Google Analytics and SEMrush during networking opportunities. Engaging in discussions about how you've used these tools to drive results can make a strong impression on potential colleagues.
✨Tip Number 3
Consider creating a personal project or case study that highlights your skills in WordPress management and SEO. This practical demonstration of your abilities can set you apart from other candidates.
✨Tip Number 4
Connect with current employees at StudySmarter on LinkedIn. Engaging with them can provide insights into our company culture and values, which can be beneficial during the interview process.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with WordPress, SEO, and digital marketing. Use specific examples of past projects where you improved website performance or drove online growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities listed in the job description. Mention your familiarity with tools like Google Analytics and your approach to SEO strategies.
Showcase Relevant Achievements: Include quantifiable achievements in your application, such as increases in organic traffic or successful PPC campaigns. This will demonstrate your results-driven mindset and ability to deliver measurable outcomes.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Digital Marketing Manager role.
How to prepare for a job interview at Central Employment
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO principles and strategies. Highlight specific examples of how you've successfully implemented on-page, off-page, and technical SEO improvements in previous roles.
✨Demonstrate Data-Driven Decision Making
Since the role focuses on web analytics and performance, come equipped with examples of how you've used tools like Google Analytics or SEMrush to monitor traffic and conversions. Discuss how you’ve used data to optimise campaigns and improve ROI.
✨Familiarity with WordPress is Key
As the position requires strong expertise in WordPress, be ready to talk about your experience managing websites on this platform. Mention any specific themes, plugins, or security practices you’ve implemented to enhance website performance.
✨Collaboration is Crucial
This role involves working closely with content creators and internal teams. Prepare to share examples of how you've collaborated effectively in the past, particularly in ensuring SEO-friendly content and executing digital initiatives.
