Programmatic, Account Manager

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

You’ll ensure ongoing and timely optimization is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.

Responsibilities

Campaign Management

• Build effective media plans to organize campaign actions and goals

• Deliver in depth analysis post campaign to understand performance beyond top line metrics

• Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.

• Collaborate with other departments to get the most out of campaigns

• Have a deep knowledge of the industry and always consider how this can be brought to the day to day

Client Management

• Agree with the clients on targets and how to achieve them. Provide spend forecasts and monitor campaigns

• Ensure work is in sync with overall media campaigns and plans are in agreement with the Senior Account Manager and Account Director

Media Skills

• Have an in-depth knowledge of display, and working knowledge of other biddable platforms

• Develop experience in all search and biddable media practices – this includes being able to run display activity on the GDN, and activity across other biddable display and ecommerce channels like Amazon and Criteo.

People Management

• Leverage other people’s skill set to deliver results in clients’ campaigns

• Contribute to the upkeep of display best practice, and contribute to documentation of this

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Expected for this role

• Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Amazon’s Programmatic platform is necessary

• Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed

• High attention to detail with an understanding of optimization levers across biddable platforms

Desired

• Experience with planning and running display campaigns on GDN, and Gmail Sponsored Promotions

• Line management experience

• Experience with Google Analytics, DCM/DS3 and DSP platforms, e.g. DBM, Tube Mogul, AppNexus
• Full Amazon accreditation

• Involvement with running campaigns across multiple countries / languages

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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