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- Tasks: Manage programmatic media campaigns and optimise performance using data-driven insights.
- Company: WPP Media is a leading creative transformation company focused on innovative media solutions.
- Benefits: Enjoy competitive pay, flexible work options, and a supportive culture with great perks.
- Why this job: Join a dynamic team that values creativity, collaboration, and personal growth in the media industry.
- Qualifications: Experience in programmatic campaigns, strong analytical skills, and familiarity with DV360 and Amazon platforms required.
- Other info: This role offers a hybrid work environment and opportunities for professional development.
The predicted salary is between 28800 - 43200 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology to facilitate 1:1 communication with our audience. You’ll ensure ongoing and timely optimization is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.
Responsibilities
- Build effective media plans to organize campaign actions and goals.
- Deliver in depth analysis post campaign to understand performance beyond top line metrics.
- Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
- Collaborate with other departments to get the most out of campaigns.
- Have a deep knowledge of the industry and always consider how this can be brought to the day to day.
Client Management
- Agree with the clients on targets and how to achieve them.
- Provide spend forecasts and monitor campaigns.
- Ensure work is in sync with overall media campaigns and plans are in agreement with the Senior Account Manager and Account Director.
Media Skills
- Have an in-depth knowledge of display, and working knowledge of other biddable platforms.
- Develop experience in all search and biddable media practices.
People Management
- Leverage other people’s skill set to deliver results in clients’ campaigns.
- Contribute to the upkeep of display best practice, and contribute to documentation of this.
Skills and Experience
Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Amazon’s Programmatic platform is necessary. Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed. High attention to detail with an understanding of optimization levers across biddable platforms.
Desired Experience
- Experience with planning and running display campaigns on GDN, and Gmail Sponsored Promotions.
- Line management experience.
- Experience with Google Analytics, DCM/DS3 and DSP platforms.
- Full Amazon accreditation.
- Involvement with running campaigns across multiple countries / languages.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Programmatic, Account Manager employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic, Account Manager
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising, especially focusing on platforms like DV360 and Amazon's Programmatic platform. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the media and advertising space, particularly those who work at WPP Media or similar agencies. Engaging in conversations about their experiences can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaign examples where you've successfully used data analysis to optimise performance. Being able to articulate your thought process and results will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership skills by discussing any experience you have in managing teams or projects. Highlight how you’ve leveraged others' strengths to achieve campaign goals, as this aligns with WPP Media's emphasis on collective leadership.
We think you need these skills to ace Programmatic, Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic campaigns, especially with platforms like DV360 and Amazon. Use specific examples to demonstrate your analytical skills and attention to detail.
Craft a Compelling Cover Letter: In your cover letter, express your passion for media and creativity. Mention how your values align with WPP Media's core values and provide examples of how you've led teams or projects successfully.
Showcase Your Analytical Skills: Include specific instances where you've analysed data to improve campaign performance. Highlight any tools or methodologies you used, such as Google Analytics or DSP platforms, to back up your claims.
Prepare for the Interview: Research WPP Media and its approach to programmatic advertising. Be ready to discuss industry trends and how you can contribute to their goals. Prepare questions that show your interest in their culture and team dynamics.
How to prepare for a job interview at GroupM
✨Showcase Your Analytical Skills
As the role requires strong analytical skills, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive campaign performance and make decisions in previous roles.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in programmatic advertising and display media. Be ready to discuss how these trends can impact campaign strategies and client outcomes.
✨Prepare for Client Management Scenarios
Since client management is a key part of the role, think of examples where you've successfully managed client expectations and delivered on targets. Highlight your communication skills and ability to build trust.
✨Emphasise Team Leadership Experience
If you have line management experience, be sure to discuss it. Talk about how you've leveraged team members' strengths to achieve campaign goals and foster a collaborative environment.
