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- Tasks: Lead engaging marketing campaigns to enhance customer loyalty and retention.
- Company: Join an innovative B2B manufacturer known for reliability and strong partnerships.
- Benefits: Enjoy a flexible work environment, private medical insurance, and 25 days holiday.
- Why this job: Make a real impact in a forward-thinking company focused on customer success.
- Qualifications: Proven experience in customer or trade marketing is essential.
- Other info: Opportunity to lead a team and collaborate across departments.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting for a Customer Marketing Manager on behalf of our client, an industry-leading manufacturer with a strong presence in the B2B sector. Known for innovation, reliability, and long-term partnerships, our client is seeking a Customer Marketing Manager to take ownership of below-the-line marketing initiatives that deepen customer engagement and reinforce the company's market reputation. As Customer Marketing Manager, you’ll play a critical role in developing and executing targeted marketing strategies that add value across the customer journey while strengthening loyalty and boosting retention.
Please note: applicants must have proven experience in customer marketing or trade marketing.
Key Responsibilities:- Deliver engaging below-the-line marketing campaigns (e.g., email marketing, case studies, customer events, etc.).
- Work closely with the sales and customer engagement teams to develop and implement tailored campaigns.
- Measure and report on the performance of all customer marketing activities, optimising based on data and insights.
- Be responsible in leading and coaching the customer marketing executive.
- Working collaboratively with the Assistant Brand Manager and broader teams to ensure customer needs are reflected and met in all marketing initiatives.
- Optimise the customer journey.
- Proven experience in Trade or Customer Marketing is a must.
- Experience working in either a B2B or B2C environment.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Ability to be proactive, think strategically, and bring creative, outside-the-box ideas to customer engagement initiatives.
- Excellent written and verbal communication skills, with experience developing customer-facing content.
- Data-driven approach with the ability to analyse performance metrics and optimize accordingly.
- Some management or team leadership experience would be beneficial.
- Comfortable working cross-functionally with Sales, Product, and Customer Success teams.
- Company Pension
- Private Medical Insurance
- 25 days holiday plus bank Holidays
- Flexible working environment
If you’re a strategic marketer with a passion for customer success, relationship marketing, and brand advocacy, this is an exciting opportunity to make a meaningful impact within a well-established and forward-thinking organisation. APPLY NOW
Contact Detail:
Mixxos Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Network with professionals in the B2B marketing space. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in customer marketing, especially below-the-line strategies. Being able to discuss recent case studies or successful campaigns during your interview will demonstrate your passion and knowledge.
✨Tip Number 3
Prepare to showcase your project management skills by having examples ready of how you've successfully managed multiple campaigns. Highlighting your ability to juggle various tasks will be crucial for this role.
✨Tip Number 4
Research the company’s current marketing initiatives and be ready to discuss how you can enhance their customer engagement strategies. Tailoring your conversation to their specific needs will show that you're proactive and invested in their success.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in customer marketing or trade marketing. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and how your strategic thinking can benefit the company. Mention your ability to work cross-functionally and provide examples of successful collaborations.
Showcase Your Data-Driven Approach: Emphasise your experience with measuring and reporting on marketing performance. Include any relevant metrics or insights that showcase your ability to optimise campaigns based on data.
Highlight Leadership Experience: If you have management or team leadership experience, be sure to mention it. Discuss how you've led teams or coached others in previous roles, as this aligns with the responsibilities of the Customer Marketing Manager position.
How to prepare for a job interview at Mixxos Group
✨Showcase Your Customer Marketing Experience
Be prepared to discuss your previous roles in customer or trade marketing. Highlight specific campaigns you've managed, focusing on the strategies you employed and the results achieved. This will demonstrate your expertise and relevance for the role.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any metrics you've tracked and how you've optimised campaigns based on insights.
✨Emphasise Collaboration Skills
The position involves working closely with sales and customer engagement teams. Be ready to share experiences where you've successfully collaborated across departments to achieve marketing goals, showcasing your ability to work cross-functionally.
✨Prepare Creative Campaign Ideas
Think of innovative marketing ideas that could enhance customer engagement. Presenting fresh, outside-the-box concepts during the interview can set you apart and show your proactive approach to the role.
