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For Companies At a Glance
- Tasks: Lead growth marketing strategies for a new stocks and equities trading platform.
- Company: Join Crypto.com, a leader in bridging traditional finance and digital assets.
- Benefits: Enjoy flexible work options, competitive pay, and a vibrant team culture.
- Why this job: Shape the future of trading for the next generation and make a real impact.
- Qualifications: Passion for marketing, understanding of fintech, and creativity in strategy development.
- Other info: Opportunity to work with cutting-edge technology and innovative teams.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors. We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work closely with product managers and growth teams to ensure every feature launch, campaign, and user experience aligns with user needs and business goals. This is a unique opportunity to shape how the next generation engages with traditional markets.
Key Responsibilities
- Strategy & Positioning
- Partner with product and strategy teams to develop the roadmap for stocks and equities trading within Crypto.com.
- Craft messaging that highlights our differentiators such as accessibility, fees, user experience, and cross-asset trading.
- Own positioning and briefs.
- Define user personas (e.g., crypto-first investors, fintech users, retail traders) and create tailored journeys to drive user acquisition at target CAC.
- Collaborate with product managers and growth teams to align product development with market insights and user behavior.
- Launch Execution
- Lead go-to-market strategies for new features like fractional shares, commission-free trading, and securities lending.
- Design integrated campaigns across email, in-app messages, paid media, content, and influencer channels to drive adoption, cross-sell, and engagement.
- Coordinate with UA teams for execution.
- Work with regional marketing, compliance, and communications teams to ensure relevance and compliance.
- Create high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volumes.
- Conduct user interviews, surveys, and behavioral analysis to refine positioning and product roadmap.
- Monitor competitors and emerging fintech trends to maintain competitiveness.
- Integrate insights into product, growth, and creative strategies.
- Growth & Retention
- Develop lifecycle and retention campaigns to boost trading activity, engagement, and product education.
- Coordinate with cross-functional teams to ensure impactful launches and sustained adoption.
- Design compliant reward systems and trading streaks tied to market events and behaviors.
- Optimize onboarding, funding, and trade execution experiences continually.
- Performance & Reporting
- Define KPIs with leadership for funnel metrics, retention, and campaign impact.
- Utilize tools like GA4, Tableau, and Mixpanel for performance analysis and rapid iteration.
- Share insights regularly to inform growth strategies and priorities.
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: TradFi - Stocks/Equities
✨Tip Number 1
Familiarise yourself with the latest trends in both traditional finance and digital assets. Understanding how these two worlds intersect will help you articulate your vision for the go-to-market strategy effectively.
✨Tip Number 2
Network with professionals in the fintech space, especially those who have experience in product marketing for stocks and equities. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on competitor strategies and market positioning. Being able to discuss what differentiates Crypto.com from other platforms will demonstrate your strategic thinking during interviews.
✨Tip Number 4
Prepare to showcase your analytical skills by discussing how you would define KPIs and measure campaign success. Highlighting your ability to use tools like GA4 or Mixpanel will set you apart as a data-driven marketer.
We think you need these skills to ace Product Growth Hacker: TradFi - Stocks/Equities
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Growth Marketing Hacker position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in growth marketing, particularly in the finance or fintech sectors. Use quantifiable achievements to demonstrate your impact in previous roles, such as user acquisition rates or campaign performance metrics.
Write a Tailored Cover Letter: In your cover letter, express your passion for bridging traditional finance and digital assets. Highlight specific strategies you've implemented in past roles that relate to the key responsibilities outlined in the job description.
Showcase Relevant Skills: Make sure to emphasise skills that are crucial for this role, such as data analysis, campaign management, and user persona development. Mention any tools you're proficient in, like GA4 or Tableau, to demonstrate your analytical capabilities.
How to prepare for a job interview at Crypto.com
✨Understand the Product and Market
Before your interview, make sure you have a solid grasp of Crypto.com's new platform for stocks and equities. Familiarise yourself with the key features like fractional shares and commission-free trading, and be prepared to discuss how these can attract users from both traditional finance and crypto backgrounds.
✨Showcase Your Growth Marketing Skills
Be ready to share specific examples of past campaigns you've led that demonstrate your ability to drive user acquisition and engagement. Highlight your experience with lifecycle marketing and how you've tailored messaging for different user personas in previous roles.
✨Prepare for Collaboration Questions
Since the role involves working closely with product managers and growth teams, expect questions about teamwork and collaboration. Think of instances where you've successfully partnered with cross-functional teams to launch a product or campaign, and be ready to discuss the outcomes.
✨Stay Updated on Fintech Trends
Research current trends in fintech and how they relate to traditional finance. Be prepared to discuss competitors and emerging technologies that could impact Crypto.com’s strategy. Showing that you're informed will demonstrate your passion for the industry and your proactive approach to growth marketing.
