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- Tasks: Lead growth marketing strategies for Crypto.com's Exchange and App, driving user engagement.
- Company: Join Crypto.com, a leader in accelerating the global transition to cryptocurrency.
- Benefits: Enjoy flexible work options, competitive perks, and a dynamic team environment.
- Why this job: Be at the forefront of crypto innovation, shaping user experiences and market strategies.
- Qualifications: 3-5 years in product marketing, ideally with a crypto background and strong communication skills.
- Other info: Ideal for strategic thinkers who thrive in fast-paced, collaborative settings.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange and Crypto.com App (spot trading), we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.
Key Responsibilities
- Strategy & Positioning - Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals. Develop value propositions that differentiate our platform in a competitive global market. Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. Work closely with product managers to align on roadmap priorities and customer feedback loops.
- Launch Execution - Partner up with the product team to manage the go-to-market planning for feature launches. Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute. Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed. Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.
- Customer Insights & Market Intelligence - Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging. Feed findings back into product and growth teams to inform prioritization and positioning.
- Growth & Retention - Design lifecycle programs that drive user activation, trading volume, and long-term retention. Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention. Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
- Performance & Reporting - Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3-to-5 years of experience in product marketing: ideally crypto background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments.
- Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Product Growth Hacker: Exchange & Main App employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: Exchange & Main App
✨Tip Number 1
Familiarise yourself with the cryptocurrency landscape and current market trends. Understanding the competitive environment will help you articulate how you can contribute to our growth strategy effectively.
✨Tip Number 2
Showcase your analytical skills by preparing insights on user personas and potential growth opportunities. Being able to discuss specific strategies for different user segments will demonstrate your fit for the role.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've executed in the past, especially those that involved cross-functional collaboration. This will highlight your ability to work effectively with product and growth teams.
✨Tip Number 4
Be ready to discuss how you would approach lifecycle marketing and user retention strategies. Having a clear vision on how to drive engagement and long-term loyalty will set you apart from other candidates.
We think you need these skills to ace Product Growth Hacker: Exchange & Main App
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Growth Hacker position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, particularly in the crypto space if applicable. Highlight specific achievements related to user growth, engagement, and successful campaign execution.
Write a Strong Cover Letter: In your cover letter, express your passion for cryptocurrency and how your skills can contribute to Crypto.com's mission. Use specific examples from your past work to demonstrate your strategic thinking and collaborative approach.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to inform marketing strategies or improve user experiences. Mention any tools you're proficient in, such as GA4 or Tableau, to strengthen your application.
How to prepare for a job interview at Crypto.com
✨Understand the Crypto Landscape
Make sure you have a solid grasp of the cryptocurrency market and its trends. Familiarise yourself with key players, recent developments, and how Crypto.com positions itself within this competitive space. This knowledge will help you articulate your ideas and demonstrate your passion for the industry.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how you've used insights to drive marketing strategies. Be ready to share specific examples of how you've identified user personas or optimised campaigns based on analytics. This role requires a strong analytical mindset, so highlight your proficiency in tools like GA4 or Mixpanel.
✨Demonstrate Cross-Functional Collaboration
Since this position involves working closely with product managers and growth teams, be prepared to discuss your experience in cross-functional environments. Share examples of how you've successfully collaborated with different teams to achieve common goals, especially in fast-paced settings.
✨Craft Compelling Narratives
As a Growth Hacker, you'll need to create engaging narratives that resonate with diverse user segments. Prepare to showcase your copywriting skills by discussing past campaigns where you simplified complex ideas into compelling messages. Consider bringing examples of your work to illustrate your storytelling abilities.
