Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Transform complex data into clear insights and impactful reports for clients.
- Company: Join Place Informatics, a leader in foot traffic data since 2015, using AI and machine learning.
- Benefits: Enjoy a competitive salary, tailored bonuses, and a supportive work environment.
- Why this job: Be part of a close-knit team making a positive impact through innovative data solutions.
- Qualifications: Experience with demographic data, predictive modelling, and tools like SQL and Python required.
- Other info: We value diversity and inclusion, creating a workplace where everyone can thrive.
The predicted salary is between 39000 - 65000 £ per year.
About Place Informatics
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events and even car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, our ‘big data’ solutions are revolutionising the industry. Entrusted with this vital task is a close-knit team of IT developers, statisticians, and visitor insight specialists, who are committed to delivering impeccable services that can be tailored to the unique requirements of our clients.
About the Senior Insight Analyst role
As a Senior Insight Analyst at Place Informatics Ltd, you will play a key role in developing relevant, meaningful and understandable complex client reports, influence the development of our products, researching, and contributing to high-quality location and behaviour data products. You will:
- Translate complex data analysis into clear business value propositions.
- Visualize data to communicate insights effectively.
- Engage with clients to understand their business needs and processes.
- Collaborate with Sales and Product Management to design impactful solutions.
- Enhance data products through research, analysis, and innovation.
- Work across teams to provide meaningful data insights for internal teams and clients, supporting location analysis, location strategy, retail planning, and market analysis.
- Build and refine demographic and economic datasets, including footfall estimates, disposable income projections, wealth indices, and affluence models.
- Support junior analysts, mentor and guide them.
What experience you’ll need to apply
- Experience working with demographic, economic, or location data, ideally in an analytical role.
- Experience with predictive modelling and deep diving into data.
- Geo-analysis experience.
- Strong data research skills, with the ability to identify and evaluate datasets.
- Experience with Excel, SQL, Python, PowerBI and similar tools.
- Strong communication and customer-facing skills, both verbal and written, with the ability to discuss insights clearly with different levels of understanding.
What you’ll get in return
A salary reaching between £45,000 - £65,000, depending on experience, plus a tailored bonus and benefits scheme where you’re rewarded for your impact in the role!
Inclusion and equality
Here at Place Informatics, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.
Contact Detail:
Place Informatics Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Geo Insight Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in geo-analysis and foot traffic data. Understanding the current landscape will not only help you during interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the industry, especially those who work at Place Informatics or similar companies. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during the application process.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully translated complex data into actionable insights. Being able to share concrete examples will showcase your analytical skills and your ability to communicate effectively with clients.
✨Tip Number 4
Brush up on your technical skills, particularly in Excel, SQL, Python, and PowerBI. Being proficient in these tools is crucial for the role, and demonstrating your expertise can set you apart from other candidates.
We think you need these skills to ace Senior Geo Insight Analyst
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Senior Geo Insight Analyst position. Tailor your application to highlight how your experience aligns with these requirements.
Highlight Relevant Experience: Emphasise your experience with demographic, economic, or location data in your CV and cover letter. Provide specific examples of how you've used predictive modelling, geo-analysis, and data visualisation tools like Excel, SQL, Python, or PowerBI.
Showcase Communication Skills: Since strong communication skills are essential for this role, ensure your application reflects your ability to convey complex insights clearly. Use concise language and structure your documents logically to demonstrate your written communication prowess.
Personalise Your Application: Address your application to the hiring team at Place Informatics and express your enthusiasm for their mission. Mention how you can contribute to their goals and the positive impact they aim to make on society and the planet.
How to prepare for a job interview at Place Informatics Ltd
✨Understand the Company and Its Products
Before your interview, take some time to research Place Informatics and their innovative use of data. Familiarise yourself with their products and how they leverage AI and machine learning. This will help you articulate how your skills can contribute to their mission.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with demographic, economic, or location data. Highlight specific projects where you've used predictive modelling or geo-analysis. Use examples that demonstrate your ability to translate complex data into actionable insights.
✨Prepare for Client Engagement Scenarios
Since the role involves engaging with clients, think of examples where you've successfully communicated insights to different audiences. Practice explaining complex concepts in simple terms, as this will be crucial in demonstrating your strong communication skills.
✨Demonstrate Team Collaboration
The position requires collaboration across various teams. Be ready to share experiences where you've worked with sales, product management, or other departments. Emphasise your ability to mentor junior analysts and how you can enhance team dynamics.
