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- Tasks: Lead sales and marketing strategies for a collection of 4-star hotels in London.
- Company: Join a growing group of independent hotels focused on exceptional guest experiences.
- Benefits: Enjoy competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Be part of an ambitious team driving revenue and enhancing market presence in hospitality.
- Qualifications: Proven leadership in sales and marketing within the hospitality sector is essential.
- Other info: Kellan Group promotes equal opportunities for all applicants.
The predicted salary is between 43200 - 72000 £ per year.
My client is a growing collection of independent 4 star-hotels across London, offering contemporary, high-quality experiences for both leisure and business travellers. They pride themselves on delivering outstanding guest experiences while optimising commercial performance. With an ambitious vision for growth, they are now seeking a dynamic Head of Sales & Marketing to lead their commercial strategy, drive revenue performance, and elevate their presence in the competitive London market.
The Head of Sales & Marketing is a pivotal leadership role responsible for overseeing all sales, marketing, and revenue-generating initiatives for the hotels. The ideal candidate will bring strong leadership, market expertise, and commercial acumen, developing and executing strategies to maximise occupancy, average daily rate (ADR), and total revenue across all segments. Must support and advise the operational team for any functions/meeting to ensure customer satisfaction.
Reporting to the Directors & Financial Controller responsibilities and essential job functions include but are not limited to the following:
- Sales Leadership:
- Develop and implement a comprehensive sales strategy covering corporate, leisure, group, MICE, and OTA segments.
- Build and manage set performance targets.
- Personally manage key strategic accounts and relationships, securing new business opportunities and partnerships.
- Lead regular sales forecasting, reporting, and market analysis to inform business decisions.
- Oversee the development and execution of marketing plans to increase visibility and market share.
- Manage all digital marketing activities, including website content, social media, email campaigns, and online advertising.
- Coordinate PR initiatives, partnerships, and promotional campaigns with agencies and media outlets.
- Ensure consistency and positioning across all guest touchpoints and communications.
- Collaborate closely with the Revenue Manager to align pricing, distribution, and inventory strategies.
- Monitor competitor performance and market trends, providing strategic recommendations to maintain a competitive edge.
- Analyse sales and marketing data to measure campaign effectiveness, ROI, and business performance.
Candidate Profile:
Essential:
- Proven experience in a senior Sales & Marketing leadership role within the hospitality industry, ideally in London.
- Strong network of corporate, agency, and travel trade contacts within the UK and international markets.
- Demonstrable experience in leading and developing sales & marketing teams.
- Commercially astute, with a track record of delivering revenue growth and market share gains.
- Expertise in digital marketing, management, and website CRM systems.
- Exceptional communication, negotiation, and relationship-building skills.
Preferred:
- Experience with multi-property hotel portfolios.
- Familiarity with international distribution channels and partnerships.
- Experience using OPERA CLOUD (property management system).
- Degree in Business, Marketing, Hospitality, or related field.
Kellan Group (including all of our brands, Berkeley Scott, RK and Quantica) are committed to promoting equal opportunities to people regardless of age, gender, religion, belief, race, sexuality or disability. We operate as an employment agency and employment business.
Contact Detail:
Berkeley Scott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales & Marketing
✨Tip Number 1
Network like a pro! Connect with industry professionals on LinkedIn, attend hospitality events, and engage in discussions about sales and marketing trends. Building relationships can open doors to opportunities and give you insights into the role.
✨Tip Number 2
Stay updated on market trends in the London hospitality scene. Follow relevant blogs, subscribe to industry newsletters, and keep an eye on competitors. This knowledge will help you speak confidently about strategies during interviews.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've successfully led teams in previous roles. Prepare specific stories that highlight your ability to drive revenue and manage key accounts effectively.
✨Tip Number 4
Familiarise yourself with digital marketing tools and CRM systems, especially OPERA CLOUD if possible. Being able to discuss your experience with these technologies will demonstrate your readiness for the role and set you apart from other candidates.
We think you need these skills to ace Head of Sales & Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing within the hospitality industry. Emphasise your leadership roles and any achievements that demonstrate your ability to drive revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality sector and outlines how your skills align with the job requirements. Mention specific strategies you have implemented in previous roles that led to successful outcomes.
Highlight Digital Marketing Expertise: Given the emphasis on digital marketing in the job description, be sure to detail your experience with online campaigns, social media management, and CRM systems. Provide examples of how you've used these tools to enhance visibility and market share.
Showcase Leadership Skills: In your application, illustrate your experience in leading teams and managing key accounts. Use specific examples to demonstrate your ability to build relationships and secure new business opportunities.
How to prepare for a job interview at Berkeley Scott
✨Showcase Your Leadership Skills
As the Head of Sales & Marketing, you'll need to demonstrate strong leadership capabilities. Prepare examples of how you've successfully led teams in the past, focusing on your ability to inspire and drive results.
✨Know the Market Inside Out
Familiarise yourself with the competitive landscape of the London hotel market. Be ready to discuss current trends, key competitors, and how you would position the hotels to gain a competitive edge.
✨Highlight Your Digital Marketing Expertise
Given the emphasis on digital marketing in the role, be prepared to discuss your experience with online campaigns, social media strategies, and CRM systems. Share specific examples of successful campaigns you've managed.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think about potential challenges the hotels might face and how you would address them, particularly in terms of revenue management and guest satisfaction.
