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- Tasks: Lead digital marketing campaigns and create engaging content for our new platforms.
- Company: Join Oxford Global, a leader in life sciences innovation and partnership.
- Benefits: Enjoy flexible working, generous holiday, gym membership, and wellness programmes.
- Why this job: Be part of a dynamic team shaping the future of life sciences with creativity and impact.
- Qualifications: Experience in digital marketing, copy creation, and stakeholder management is essential.
- Other info: Hybrid work model with a vibrant office near Oxford city centre.
The predicted salary is between 29000 - 35000 £ per year.
At Oxford Global, our passion is driving innovation, expertise, and partnership within the life sciences industry. We are on a mission to empower professionals to accelerate research and achieve impactful results through cutting-edge, curated events, industry insights, and educational resources. Join us in shaping the future of the life sciences industry.
We are looking for an experienced Digital Marketing Manager to join our dynamic marketing function. In this role, you will provide dedicated focus and support for Oxford Global’s soon to be launched digital platforms, with an emphasis on creating campaigns and messaging that promote the platforms and drive engagement in the content. You will work alongside our Editorial Team and broader Marketing team to ensure that plans and activities align with annual content calendars and deliverables as well as channel schedules.
Role Responsibilities:
- Campaign planning for digital platform launch, followed by responsibility for the monthly thematic approach.
- Copy creation for multiple channels, including newsletters, social media, and paid media.
- Working with Design to ensure creatives and messaging are optimally placed to drive engagement.
- Managing and executing emails, posts, social media, and paid media for the campaigns you are responsible for running, ensuring alignment with the brand level schedule.
- Connecting with broader teams and plans to ensure that the platform is promoted and cross-referenced wherever appropriate.
- Focusing on introducing greater volumes of video and moving image to our content formats and distribution, optimising the way we showcase and promote the digital content.
- Interviewing speakers, content contributors, and industry leaders.
- Bringing creativity and ideas to the role.
Core areas of focus:
- Content Marketing Execution: Aligning with the monthly content calendar.
- Audience Nurturing: Continuous engagement through email and social channels.
- Data Monitoring & Optimization: Adjusting strategy based on engagement metrics.
- Quarterly Review & Strategy Updates: Optimising messaging based on performance analytics.
Indicative success metrics:
- Newsletter Subscriptions: Growth in email list sign-ups.
- Social Media Metrics: Follower growth, shares, and engagement rates.
- Content Performance: Views, downloads, and webinar attendance.
- Website Traffic & Engagement: Unique visitors, session duration, bounce rates.
- Engagement of monthly thought leadership discussions.
We are looking for someone with:
- A self-starter attitude, adept at working on multiple projects simultaneously with excellent communication skills.
- Demonstrable skills in digital marketing, copy creation, and creating campaigns and messaging to drive engagement.
- Experience in marketing automation and CRM platforms (Hubspot is a benefit).
- Experience of working in a matrix, with excellent stakeholder management.
- Attention to detail.
- B2B events experience is a bonus but not a requirement.
More about the role:
- Salary: £35,000 - £42,000 per annum.
- Location: All our roles are hybrid (a mix of remote and in office). Our offices are located on the Botley Road in Oxford, with shops/restaurants within walking distance and easy access into Oxford City Centre.
- Job Type: Full time (37.5 hours a week).
Top perks:
- Flexible/home/remote working – Flexible working and 2 days remote working a week (after induction/on-boarding).
- Holidays – Increment of holiday from 24 days up to 28 days per annum plus bank holidays.
- One day of paid Birthday leave (on successful completion of probation).
- Gym membership – Monthly membership to Brookes Sports Facilities.
- Travel Schemes - Save on the purchase of a new bike or electric car, Public Transport Loan Scheme.
- Healthcare – 10 days full pay sick leave (additional 5 discretionary), reimbursement of eye tests, free flu jabs.
- Enhanced company maternity & paternity pay (eligibility based on length of service).
- Wellness Programme – Company Employee Assistance Programme (EAP), Time to Talk sessions, wellness projects and other initiatives.
- Frequent social activities, free parking, free office food & drink, external training.
Contact Detail:
Oxford Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales/marketing manager - Leidinggevende
✨Tip Number 1
Familiarise yourself with Oxford Global's mission and values. Understanding their focus on innovation and partnership in the life sciences industry will help you tailor your conversations and demonstrate your alignment with their goals during interviews.
✨Tip Number 2
Showcase your experience with digital marketing campaigns by preparing specific examples of successful projects you've managed. Be ready to discuss how you drove engagement and what metrics you used to measure success, as this will resonate well with the role's responsibilities.
✨Tip Number 3
Network with professionals in the life sciences and digital marketing sectors. Engaging with industry leaders and attending relevant events can provide insights into current trends and challenges, which you can bring up during your application process.
✨Tip Number 4
Prepare to discuss your experience with marketing automation tools, especially Hubspot if you have it. Highlighting your proficiency in these platforms will demonstrate your readiness to hit the ground running in this role.
We think you need these skills to ace Sales/marketing manager - Leidinggevende
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and campaign management. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the life sciences industry and your understanding of Oxford Global's mission. Include specific examples of past campaigns you've managed and how they align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your skills in copy creation, stakeholder management, and experience with marketing automation tools like Hubspot. Provide concrete examples of how you've used these skills to drive engagement in previous roles.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at Oxford Global
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your experience with digital marketing strategies, particularly in campaign planning and execution. Highlight specific examples of successful campaigns you've managed, focusing on how you drove engagement and achieved measurable results.
✨Demonstrate Your Copywriting Expertise
Since copy creation is a key responsibility, bring samples of your previous work or be ready to discuss your approach to crafting compelling messages for different channels. Emphasise your ability to tailor content for newsletters, social media, and paid media.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so illustrate your experience in stakeholder management and collaboration. Share examples of how you've successfully worked in a matrix environment and contributed to cross-functional projects.
✨Prepare for Data-Driven Discussions
Familiarise yourself with key performance metrics relevant to digital marketing, such as engagement rates and conversion metrics. Be ready to discuss how you've used data to optimise campaigns and improve performance in past roles.
