National Account Manager - Department Stores

We’re looking for an experienced National Account Manager (NAM) to take over a well-established portfolio within our award-winning DIY team at Westland Horticulture. With a strong track record of success, ambitious growth plans, and a focus on innovation, sustainability, and brand leadership, this role offers a fantastic platform to make an immediate impact in a high-performing channel. Reporting to the Head of Channel – DIY, you’ll inherit responsibility for key UK national accounts and play a pivotal role in delivering sustainable, profitable growth. You’ll drive strategic planning, lead commercial negotiations, and contribute to the ongoing success of a high-performing team. Applicants must have significant experience managing national accounts within the DIY channel – essential. Achieve and exceed sales volume and margin targets across garden categories Build and develop strong relationships with national retail partners Negotiate high-impact commercial terms that support growth across all channels Maximise shelf presence, merchandising impact, and retail execution Lead joint business plans and drive best practice in customer management Support product development initiatives in partnership with Sales, Design, and Marketing teams Act as a key voice in brand development, category growth, and NPD strategy Lead and coach Junior NAMs/Account Executives within the team Contribute to the roll-out of new ERP, ecommerce, and digital tools to support channel performance A proven track record of success in a National Account Management role within the DIY, Hardware or Tools sector – minimum 3-5 years Extensive FMCG experience with branded product exposure Strong commercial acumen and a deep understanding of P&L management Demonstrable experience of driving significant sales growth across multiple channels The ability to motivate, lead and develop junior sales team members