At a Glance
- Tasks: Lead the UK marketing team to create and execute innovative campaigns for Concord's artists.
- Company: Concord is a top independent music company supporting over 125,000 artists globally.
- Benefits: Enjoy competitive salary, private health insurance, generous time off, and volunteer opportunities.
- Why this job: Join a creative environment that values collaboration and supports artist development in the music industry.
- Qualifications: 10-12+ years in UK music marketing with a strong network and proven campaign success.
- Other info: Opportunity to represent Concord at public events and collaborate internationally.
The predicted salary is between 43200 - 72000 £ per year.
Concord is the world’s leading independent music company, supporting more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog includes 1.3 million songs, compositions, sound recordings, films, plays, and musicals.
Concord Label Group UK is responsible for building the brands of Concord’s labels and catalogue within the UK market, maximising sales potential and career development for Concord Artists.
As the VP, Marketing, you will be responsible for managing the marketing team that develops and executes marketing plans for Concord’s recording artists in the UK. This role includes leading strategy and processes, initiating marketing plans, and ensuring the development of Concord’s label brands. You will also lead and implement the team’s marketing and budgetary processes, involving both team leadership and hands-on campaign marketing.
Responsibilities
- Manage the UK-based marketing team members.
- Line manage a shared global administration role based in London.
- Conceive and implement industry-leading marketing campaigns and strategies for Concord artists, brands, and labels.
- Communicate and synchronize campaigns with International and US Label marketing teams.
- Create best practice marketing processes for budgeting campaigns, holding assets, executing, and communication.
- Manage UK team marketing budget submissions.
- Adapt US assets and commission new creative content across campaigns where necessary.
- Work with distributor sales teams on marketing partnerships in both physical and digital retail spaces.
- Source and manage external promo teams for campaigns.
- Work closely with internal teams, commercial, digital, Sync, International, as well as external partners.
- Oversee Marketing team’s efforts to formulate and execute best-in-class UK marketing plans, setting achievable targets and measuring successes.
- Collaborate with Digital Marketing team to execute best-in-class advertising campaigns, build audience growth, and social media strategies to grow fanbases and maximise engagement.
- Analyse performance of releases and report regular updates about campaigns to Artist teams and colleagues.
- Grow the team’s creative network by introducing the team to third-party collaborators and representing Concord Label Group at public events.
- Perform all duties inherent in a managerial role.
Qualifications
- Bachelor’s degree in marketing, business, music, or other related discipline, or equivalent combination of education and experience.
- Minimum 10-12+ years’ experience in a UK music marketing role.
- A strong working knowledge of all facets of the music industry.
- Ability to operate in a highly collaborative manner and work well under pressure.
- Established relations with marketing and advertising agencies and publicists.
- Proven track record of developing artists in the UK.
- Proven track record of delivering successful UK marketing campaigns.
- Creative and innovative outlook.
- Experience working with labels, artists, and managers.
- Ability to work across multiple projects of different sizes and development.
- Strong organisational and project management skills.
- Ability to travel to the US and Europe multiple times a year.
At Concord, we offer competitive salary, private medical and dental insurance, generous time off, charity match, paid time off for volunteering, and a culture committed to supporting everyone’s growth and development.
Concord is an equal opportunity employer. We employ, train, compensate, and promote regardless of age, gender assignment, marital status, pregnancy, disability, race, religion, or sex as required by law. We believe that diversity, inclusion, and equity are paramount for the creation of music, theatre, and film that celebrates and empowers all cultures.
VP, Marketing (London) employer: Concord Music Group, Inc
Contact Detail:
Concord Music Group, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Marketing (London)
✨Tip Number 1
Network within the music industry, especially in the UK. Attend music events, conferences, and showcases to meet key players and establish connections that could help you get noticed for the VP, Marketing role.
✨Tip Number 2
Familiarise yourself with Concord's current artists and their marketing strategies. Understanding their brand and how they position themselves in the market will give you an edge when discussing your vision for their future campaigns.
✨Tip Number 3
Showcase your leadership skills by sharing examples of successful teams you've managed in the past. Highlight your ability to inspire creativity and drive results, as this is crucial for the VP role.
✨Tip Number 4
Stay updated on the latest trends in music marketing and digital advertising. Being knowledgeable about innovative strategies will demonstrate your commitment to staying ahead in the industry and your readiness to lead Concord's marketing efforts.
We think you need these skills to ace VP, Marketing (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in music marketing, particularly in the UK. Focus on your achievements in managing successful campaigns and developing artists.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for music and marketing. Discuss specific campaigns you've led and how they align with Concord's mission to support artists and songwriters.
Showcase Your Industry Knowledge: In your application, demonstrate your understanding of the UK music industry and current trends. Mention any established relationships you have with marketing agencies or publicists that could benefit Concord.
Highlight Leadership Experience: Since this role involves managing a team, emphasise your leadership skills and experience. Provide examples of how you've successfully led teams in high-pressure environments and achieved results.
How to prepare for a job interview at Concord Music Group, Inc
✨Showcase Your Industry Knowledge
As a VP of Marketing, it's crucial to demonstrate a deep understanding of the music industry. Be prepared to discuss current trends, successful campaigns, and how you can leverage your experience to benefit Concord's artists and labels.
✨Highlight Leadership Experience
Since this role involves managing a team, share specific examples of your leadership style and how you've successfully led marketing teams in the past. Discuss how you motivate your team and ensure everyone is aligned with the marketing strategy.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Be ready to talk about how you've worked with various departments, such as digital marketing and sales teams, to create cohesive marketing strategies. Highlight any successful partnerships you've developed.
✨Demonstrate Creative Problem-Solving
The ability to think creatively is essential for this position. Prepare to discuss challenges you've faced in previous roles and how you approached them with innovative solutions. This will show your potential to drive impactful marketing campaigns.