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For Companies At a Glance
- Tasks: Lead the brand's evolution and strategy across all channels in a dynamic fashion environment.
- Company: Join a premium brand known for disrupting the market and expanding into new fashion categories.
- Benefits: Enjoy a full-time role with opportunities for growth in a fast-paced SME setting.
- Why this job: Be part of a visionary team shaping a multi-category leader in luxury fashion.
- Qualifications: Experience in brand leadership, especially in lifestyle or fashion, is essential.
- Other info: This role offers a unique chance to inspire a high-performing team in London.
The predicted salary is between 43200 - 72000 £ per year.
We’re delighted to be partnering with a premium brand that has built a strong following. Originally known for disrupting the market, the business is now expanding into broader product categories within fashion. They’re looking for a visionary Head of Brand to lead the evolution of their identity; from product strategy and creative storytelling to team leadership and global positioning.
What you’ll do:
- Own and evolve the brand’s vision as it transitions from a single-product disruptor to a multi-category leader.
- Lead brand strategy, creative content, and messaging across all channels (digital, social, PR, and retail).
- Collaborate with product, design, and ecommerce to ensure brand consistency from concept to customer.
- Inspire and grow a high-performing brand and content team.
- Use data and consumer insights to inform storytelling, content direction, and market positioning.
What we’re looking for:
- Experience in brand leadership, ideally in a lifestyle, fashion, or a D2C business.
- Strong track record of growing premium or challenger brands.
- Hands-on, creative and commercially minded.
- A natural storyteller with a feel for content, culture, and what makes consumers tick.
- Someone who thrives in fast-growth environments and can lead from both the strategic and executional level.
Location: London
This is a unique opportunity to work in an SME environment with a rapidly growing brand. Interested in hearing more? Apply now or message us directly for a confidential conversation.
Seniority level: Director
Employment type: Full-time
Job function: Retail, Apparel and Fashion, and Fashion Accessories Manufacturing
Head of Brand employer: New Chapter Consulting Ltd
Contact Detail:
New Chapter Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Network with professionals in the fashion and lifestyle sectors. Attend industry events, webinars, or workshops to connect with potential colleagues or mentors who can provide insights into the brand landscape.
✨Tip Number 2
Showcase your storytelling skills by creating a personal brand narrative. Use social media platforms to share your insights on brand evolution and consumer engagement, demonstrating your understanding of what makes a brand resonate.
✨Tip Number 3
Research the company’s current brand positioning and identify areas for growth. Prepare thoughtful suggestions on how you would evolve their brand strategy, which will show your proactive approach during interviews.
✨Tip Number 4
Familiarise yourself with data analytics tools that inform brand strategy. Being able to discuss how you’ve used data to drive decisions in past roles will highlight your commercial mindset and hands-on experience.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's current identity and its evolution. Research their product categories, marketing strategies, and recent campaigns to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in brand leadership, particularly in lifestyle or fashion sectors. Provide specific examples of how you've successfully grown brands or led creative teams.
Showcase Your Storytelling Skills: As a natural storyteller, demonstrate your ability to craft compelling narratives. Include examples of past projects where you used data and consumer insights to inform content direction and market positioning.
Tailor Your Application: Make sure your application reflects the job description closely. Use keywords from the listing, such as 'creative storytelling', 'brand strategy', and 'high-performing team', to show that you are a perfect fit for the role.
How to prepare for a job interview at New Chapter Consulting Ltd
✨Showcase Your Vision
As a Head of Brand, it's crucial to demonstrate your vision for the brand's evolution. Prepare to discuss how you would transition the brand from a single-product disruptor to a multi-category leader, highlighting your strategic thinking and creativity.
✨Highlight Collaborative Experience
Collaboration is key in this role. Be ready to share examples of how you've successfully worked with product, design, and ecommerce teams to ensure brand consistency. This will show your ability to lead cross-functional teams effectively.
✨Data-Driven Storytelling
The job requires using data and consumer insights to inform storytelling. Prepare to discuss specific instances where you've leveraged data to shape content direction or market positioning, showcasing your analytical skills alongside your creative flair.
✨Demonstrate Leadership Skills
Inspire confidence by sharing your experience in leading high-performing teams. Discuss your leadership style and how you've motivated teams in fast-growth environments, as this will be essential for the role.
