Marketing Executive

Marketing Executive

Harpenden Full-Time 44000 - 66000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead marketing strategies, campaigns, and events to boost brand presence and engagement.
  • Company: Join a dynamic company in Harpenden, offering a hybrid work environment and excellent benefits.
  • Benefits: Enjoy a competitive salary up to £55,000 plus fantastic perks and flexible working options.
  • Why this job: Perfect for ambitious marketers looking to grow into management while enjoying a balanced lifestyle.
  • Qualifications: 3+ years of marketing experience and a university degree (2:2 or above) required.
  • Other info: Opportunity to work closely with sales and product teams, enhancing your professional network.

The predicted salary is between 44000 - 66000 £ per year.

Based in Harpenden, this hybrid role offers a salary of up to £55,000 basic plus excellent benefits. Our client has created an exciting marketing opportunity for an ambitious Senior Marketing Executive who wants to progress into marketing management. Alternatively, this may be suitable for an existing Marketing Manager, possibly tired of commuting into London and preferring a role closer to home.

Responsibilities:

  • Marketing Strategy & Execution: Own and execute the marketing plan, aligned to commercial goals. Develop and deliver targeted campaigns across paid, organic, and email channels.
  • Events & Conferences: Own the planning and execution at key industry conferences, trade shows, and networking events. Coordinate end-to-end logistics including stand design, collateral, signage, and giveaways. Work with Sales and Customer Success to identify high-impact events that align with ICPs and target verticals. Develop pre- and post-event campaigns to drive attendance, generate leads, and nurture prospects. Represent the brand in-person where needed and brief spokespeople to ensure consistent, compelling messaging.
  • Content & Brand Marketing: Own content creation across thought leadership, customer stories, blogs, and guides. Manage and evolve our messaging, tone of voice, and visual identity in line with our brand. Run webinars, roundtables, and partner events to build authority in employee engagement.
  • Website & Digital Presence: Manage the website, ensuring it's optimised for traffic, SEO, and conversion. Use data and analytics to test, refine, and improve site performance.
  • Sales Enablement & Product Marketing: Create and maintain sales decks, case studies, one-pagers, and battlecards. Help define and position new product features in collaboration with the Product team. Support launches and releases with go-to-market content and campaigns.
  • Lead Generation & Pipeline Support: Create and manage lead gen campaigns across LinkedIn, search, events, and partnerships. Collaborate with Sales to improve top-of-funnel performance and handover.

Skills/Experience Required:

  • 3+ years Marketing experience.
  • Proven experience running multi-channel marketing campaigns with measurable results.
  • Proficiency with marketing tools (e.g. HubSpot, Mailchimp, LinkedIn Ads, Google Analytics, Wordpress).
  • Experience managing or briefing designers, freelancers, or agencies.
  • University graduate (2:2 or above).

To apply and learn more, please send your CV to Harrison Cole.

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Contact Detail:

Aaron Wallis Sales Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Executive

✨Tip Number 1

Familiarise yourself with the latest marketing tools and platforms mentioned in the job description, such as HubSpot and Google Analytics. Being able to demonstrate your proficiency in these tools during interviews will show that you're ready to hit the ground running.

✨Tip Number 2

Prepare specific examples of successful multi-channel marketing campaigns you've executed in the past. Highlight measurable results to showcase your ability to drive performance and align with commercial goals.

✨Tip Number 3

Research the company’s recent events and marketing initiatives. This will not only help you understand their brand better but also allow you to suggest innovative ideas during your interview, demonstrating your proactive approach.

✨Tip Number 4

Network with professionals in the industry, especially those who have experience in event planning and execution. Engaging with them can provide insights into best practices and may even lead to referrals for the position.

We think you need these skills to ace Marketing Executive

Marketing Strategy Development
Campaign Management
Event Planning and Execution
Content Creation
Brand Management
SEO and Website Optimisation
Data Analysis and Reporting
Lead Generation Techniques
Proficiency in Marketing Tools (e.g. HubSpot, Mailchimp, LinkedIn Ads, Google Analytics, WordPress)
Collaboration with Sales Teams
Project Management
Strong Communication Skills
Creativity and Innovation
Stakeholder Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in multi-channel campaigns. Use specific examples that demonstrate measurable results to show how you can contribute to the company's goals.

Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for marketing and your understanding of the company's needs. Mention your experience with tools like HubSpot and Google Analytics, and how they can benefit the role.

Showcase Your Campaign Successes: In your application, include details about successful campaigns you've managed. Discuss the strategies you used, the challenges faced, and the outcomes achieved to illustrate your capability as a Senior Marketing Executive.

Highlight Event Management Skills: Since the role involves planning events and conferences, emphasise any relevant experience you have in this area. Describe your role in logistics, coordination, and how you ensured successful outcomes at past events.

How to prepare for a job interview at Aaron Wallis Sales Recruitment

✨Showcase Your Campaign Success

Be prepared to discuss specific multi-channel marketing campaigns you've executed. Highlight measurable results and how your strategies aligned with commercial goals, as this will demonstrate your ability to own and execute a marketing plan effectively.

✨Demonstrate Event Management Skills

Since the role involves planning and executing events, share examples of past events you've managed. Discuss logistics, collaboration with sales teams, and how you drove attendance through pre- and post-event campaigns.

✨Highlight Content Creation Experience

Talk about your experience in content creation, especially in thought leadership and brand messaging. Be ready to provide examples of how you've evolved a brand's tone of voice and visual identity, as well as any successful webinars or partner events you've run.

✨Familiarity with Marketing Tools

Make sure to mention your proficiency with marketing tools like HubSpot, Mailchimp, and Google Analytics. Discuss how you've used data and analytics to optimise website performance and improve lead generation campaigns, as this is crucial for the role.

Marketing Executive
Aaron Wallis Sales Recruitment
Location: Harpenden
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