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- Tasks: Lead retention strategies and multi-channel campaigns to keep customers engaged.
- Company: Join a trailblazing business focused on customer experience and loyalty.
- Benefits: Enjoy hybrid working, competitive salary, and a clear progression path.
- Why this job: Shape impactful retention strategies in a culture that values creativity and results.
- Qualifications: 3+ years in CRM, with skills in data analysis and creative content.
- Other info: This role offers high ownership and the chance to directly influence brand connections.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Big growth plans. Smart strategy. Serious impact.
We’re working with a trailblazing business that’s doubling down on customer experience and loyalty, and now they’re on the lookout for a CRM powerhouse to lead the charge. If you’re part analyst, part strategist, part storyteller, this one’s for you.
Core task: Keep customers coming back, again and again.
You’ll take the reins of the retention strategy, leading multi-channel campaigns that drive engagement, boost lifetime value, and build a brand experience people don’t just enjoy, but depend on. You’ll be the bridge between data and creative, owning the CRM lifecycle from email to push - all while keeping things personal, punchy, and on point.
Your day-to-day:
- Run the show across CRM: planning, executing, and optimising retention campaigns across email, SMS, and push.
- Use data to your advantage: analysing performance, customer behaviours, and tweaking strategy to make every message land.
- Collaborate with brand and content teams to ensure messaging is sharp, on-brand, and scroll-stopping.
- Lead segmentation, A/B testing, and campaign reporting to ensure we’re always learning and levelling up.
- Own the VIP experience: ensuring high-value customers feel recognised, rewarded, and ready to stay.
- Track what competitors are doing: and do it better.
- Be a voice within the community: engaging directly with customers and shaping the brand’s relationship with them.
You’ll thrive if you:
- Bring 3+ years in CRM — ideally with Klaviyo or a similar ESP in your toolkit.
- Know how to balance creative flair with data-driven thinking.
- Understand the difference between good content and content that converts.
- Have a handle on basic HTML and love a deep dive into Excel.
- Can write killer copy and brief creatives with clarity and vision.
- Have a strategic mindset but love rolling up your sleeves.
- Know what makes a retention campaign tick, and what makes one stick.
The details:
- Hybrid working with offices in Manchester (applicants must be UK based)
- Competitive salary + benefits (readily available to discuss upon request)
- Clear path for progression in a fast-growth business
- A seat at the table, shaping the future of a retention strategy for a great brand
- A culture that values initiative, experimentation, and results
Sound like you? Let’s talk. This isn’t a “tick-the-boxes” CRM role, it’s a high-impact, high-ownership opportunity to shape how a brand connects. Apply and we’ll be more than happy to go over the role in more detail.
Locations
Contact Detail:
MRJ Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and customer retention strategies. Being well-versed in current best practices will not only help you stand out but also show that you're proactive and passionate about the field.
✨Tip Number 2
Network with professionals in the CRM space, especially those who have experience with Klaviyo or similar platforms. Engaging in conversations can provide insights into what companies are looking for and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful retention campaigns you've led in the past. Highlighting your hands-on experience with data analysis and creative strategy will demonstrate your capability to drive results.
✨Tip Number 4
Stay updated on your potential employer's brand and their current CRM efforts. Understanding their approach will allow you to tailor your conversation and show how you can enhance their existing strategies.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, especially any work with Klaviyo or similar platforms. Emphasise your achievements in retention strategies and campaigns you've successfully executed.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your journey in CRM. Explain how your skills align with the company's goals and how you can contribute to their retention strategy. Be personal and engaging.
Showcase Data-Driven Success: In your application, include specific examples of how you've used data to inform your CRM strategies. Mention any A/B testing results or performance metrics that demonstrate your impact on customer retention.
Highlight Collaboration Skills: Since the role involves working with brand and content teams, mention any relevant experiences where you've collaborated effectively. This could include projects where you aligned messaging or worked on multi-channel campaigns.
How to prepare for a job interview at MRJ Recruitment
✨Showcase Your Analytical Skills
As a CRM Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used data to inform your strategies and improve customer retention in previous roles.
✨Highlight Your Creative Flair
This role requires a balance between creativity and data-driven thinking. Bring examples of successful campaigns you've led that showcase your ability to craft engaging content while still achieving measurable results.
✨Understand the Customer Journey
Be ready to talk about how you approach the customer lifecycle. Discuss your experience with segmentation, A/B testing, and how you've tailored messaging to different customer segments to enhance their experience.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic mindset. Think of scenarios where you've had to pivot a campaign based on performance data or customer feedback, and be ready to explain your thought process.
