Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies and manage a dedicated team to drive brand growth.
- Company: Join a century-old independent retail brand with a strong heritage.
- Benefits: Enjoy a competitive salary of £85,000 plus additional benefits.
- Why this job: Be part of a dynamic team shaping the brand's future across all marketing channels.
- Qualifications: Experience in B2B and B2C marketing, preferably in FMCG or retail.
- Other info: This is a newly created senior leadership role reporting directly to the board.
The predicted salary is between 51000 - 119000 £ per year.
A highly successful, independent retail brand that has been established for over 100 years is looking for a Head of Marketing (UK) to join their team. This is a newly created role and a fantastic opportunity for a strategic leader to take ownership for the brand's growth across all marketing channels. This is a key senior leadership role that reports directly to the board and will suit a seasoned marketer with a blend of experience across B2B and B2C verticals. This role would suit a commercial Marketing Manager, Marketing Director or Head of Marketing with FMCG or Retail experience.
As the Head of Marketing, you will manage a small but dedicated in-house marketing team as well as third-party agencies to deliver a commercial, effective marketing strategy. Key responsibilities will include:
- Act as the lead contact for the appointed marketing agency; providing clear, consistent direction while challenging and collaborating to ensure all output aligns with business priorities, brand values and commercial goals.
- Champion the brand across all touchpoints ensuring all marketing communications consistently reflect their heritage, quality and values while helping them connect with new audiences.
- Campaign Oversight: Oversee the execution of marketing campaigns run by the agency, particularly those linked to the core range and seasonal promotions. Ensure work is on-brand, on-brief and delivers against clear objectives.
- Work closely with Sales and retail partners to support in-store marketing and promotional activities across major supermarkets and independent stockists.
- Guide the tone, themes and content direction for all social media channels, particularly Instagram, TikTok, Facebook and LinkedIn. Work with the agency to ensure platform-specific content that is brand-aligned, engaging and current.
- E-commerce Marketing & Website Management: Oversee the digital marketing of our e-commerce platform. Coordinate with internal teams and the agency to ensure the site is optimised for traffic, conversion and customer experience. Guide messaging, promotional focus and digital content strategy.
- Review marketing performance and analytics drawing on insights to ensure appropriate actions are taken and present key outcomes to senior leadership to inform decisions.
- Where appropriate, lead the creation of messaging for PR, press releases, internal communications and product launches.
- Manage the marketing budget, ensuring resources are used effectively and agency spend is aligned with results. Monitor campaign investment and report on return on investment.
- Lead and support the in-house marketing team. Introduce modern marketing practices where appropriate, coach and develop talent and ensure alignment with business goals.
The ideal candidate for this Head of Marketing role will have a broad range of marketing experience and some exposure to the retail or FMCG sector. You will have proven success in managing agencies and experience creating strategy and delivering brand campaigns across both traditional and digital channels. You will be a skilled storyteller, comfortable reviewing and enhancing marketing performance and will be a strong influencer.
The salary on offer for this role is up to £85,000 plus benefits.
Contact Detail:
Ashdown Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Retail/FMCG - £85,000 plus benefits - Chelmsford, Essex
✨Tip Number 1
Network with professionals in the retail and FMCG sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Research the brand's history and values thoroughly. Understanding their heritage will help you align your discussions and demonstrate how your vision for marketing can enhance their brand identity.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, particularly those that involved agency collaboration. Highlight your strategic thinking and how you overcame challenges to achieve successful outcomes.
✨Tip Number 4
Familiarise yourself with the latest trends in digital marketing, especially on platforms like Instagram and TikTok. Be ready to share innovative ideas on how to engage new audiences through these channels during your conversations.
We think you need these skills to ace Senior Marketing Manager - Retail/FMCG - £85,000 plus benefits - Chelmsford, Essex
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in both B2B and B2C marketing, particularly within the retail or FMCG sectors. Use specific examples of campaigns you've led and their outcomes to demonstrate your strategic leadership skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its heritage. Discuss how your experience aligns with the responsibilities outlined in the job description, such as managing agencies and overseeing marketing strategies.
Showcase Your Leadership Skills: Emphasise your ability to lead and develop teams. Provide examples of how you've introduced modern marketing practices and coached talent in previous roles, as this is crucial for the Head of Marketing position.
Highlight Analytical Skills: Mention your experience with marketing performance analytics. Discuss how you've used insights to inform decisions and improve campaign effectiveness, as this will be important for presenting outcomes to senior leadership.
How to prepare for a job interview at Ashdown Group
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where you took ownership and drove growth, highlighting how your strategies aligned with business goals.
✨Familiarise Yourself with the Brand
Research the brand's heritage, values, and current marketing efforts. Be ready to discuss how you can champion these elements across all touchpoints and connect with new audiences effectively.
✨Prepare for Agency Collaboration
Since this role involves managing third-party agencies, think about your previous experiences working with agencies. Be prepared to discuss how you provided direction, challenged outputs, and ensured alignment with brand values.
✨Demonstrate Your Analytical Skills
The role requires reviewing marketing performance and drawing insights from analytics. Prepare to discuss how you've used data to inform decisions in past roles and how you would approach performance reviews in this position.
