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- Tasks: Lead trade marketing strategies and create exciting in-store promotions.
- Company: Join a dynamic client in the FMCG sector, making waves in retail.
- Benefits: Enjoy flexible working with onsite days and a collaborative team environment.
- Why this job: Be part of a creative team driving impactful marketing that boosts sales.
- Qualifications: 5+ years in trade marketing or brand activation, preferably in FMCG.
- Other info: Must be able to travel to the West Midlands for onsite work.
The predicted salary is between 36000 - 60000 £ per year.
We're working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including:
- Own the trade marketing strategy across all retail partners
- Develop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through.
- Manage the trade marketing calendar and budget
- Coordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpoints
- Regularly report on performance, learnings, and opportunities to stakeholders
5+ years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail.
Strong understanding of the convenience retail landscape and how to drive sell-through at shelf.
A blend of creative thinking and commercial acumen.
FMCG Trade Marketing Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FMCG Trade Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in trade marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in retail.
✨Tip Number 2
Familiarise yourself with the specific retail partners mentioned in the job description. Understanding their unique needs and challenges will help you tailor your discussions during interviews and demonstrate your proactive approach.
✨Tip Number 3
Prepare to discuss your previous experiences with in-store activations and point-of-sale materials. Have specific examples ready that showcase your ability to drive visibility and sell-through, as this is a key responsibility of the role.
✨Tip Number 4
Stay updated on the latest marketing tools and technologies that can enhance trade marketing efforts. Being knowledgeable about innovative solutions will set you apart and show your commitment to driving results in the role.
We think you need these skills to ace FMCG Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in trade marketing, shopper marketing, or brand activation. Focus on specific achievements that demonstrate your ability to develop and implement successful marketing strategies in the FMCG sector.
Craft a Compelling Cover Letter: In your cover letter, express your passion for trade marketing and your understanding of the convenience retail landscape. Mention how your creative thinking and commercial acumen can contribute to the company's goals.
Showcase Relevant Experience: When detailing your work history, emphasise your 5+ years of relevant experience. Include examples of in-store activations, point-of-sale materials, and promotions you've successfully managed, along with any measurable outcomes.
Highlight Collaboration Skills: Since the role involves coordinating with creative and production teams, mention any past experiences where you successfully collaborated with different departments. This will show your ability to deliver best-in-class assets across various touchpoints.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your FMCG Landscape
Make sure to brush up on the latest trends and challenges in the FMCG sector, especially within the convenience retail landscape. Being able to discuss how these factors influence trade marketing strategies will show your depth of understanding.
✨Showcase Your Creative Side
Prepare examples of past campaigns or activations you've developed that had a significant impact on visibility and sell-through. Highlighting your blend of creative thinking and commercial acumen will resonate well with the interviewers.
✨Understand the Role of Collaboration
Be ready to discuss how you’ve successfully coordinated with creative and production teams in previous roles. Emphasising your ability to work collaboratively will demonstrate that you can deliver best-in-class assets effectively.
✨Prepare for Performance Metrics Discussion
Since reporting on performance is a key responsibility, come prepared with insights on how you’ve measured success in past roles. Discussing specific metrics and learnings will show your analytical skills and focus on continuous improvement.
