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- Tasks: Drive online traffic and revenue through SEO content and PPC campaign management.
- Company: Join a reputable business with 65 years of experience in environmental and safety products.
- Benefits: Enjoy 33 days holiday, private health insurance, free gym, and subsidised café.
- Why this job: Gain valuable experience in a supportive environment focused on learning and development.
- Qualifications: Experience with CPC/PPC campaigns and strong written communication skills required.
- Other info: Work in a stable company that values its employees and offers great perks.
The predicted salary is between 20000 - 30000 £ per year.
Higher are a boutique recruitment agency specialising in the HR and Marketing professions. We are pleased to inform you of a new role that we are working on for one of our clients:
Position: Digital Marketing Executive (SEO & PPC Focus)
Salary: £25,000 - £30,000 depending on experience
Location: Blackpool (onsite)
What's the background? We're working with a long-established and highly successful business that has been designing and supplying innovative environmental and safety products for over 65 years. Their products are sold both in the UK and internationally, and they've built a reputation for quality, sustainability, and ethical practices.
You’ll be joining a well-resourced Marketing team at their Blackpool HQ, where you’ll be supported with comprehensive training and a wide range of employee benefits (including a final salary pension, free onsite gym, and subsidised café).
What's the role? As a Digital Marketing Executive, you’ll play a key role in helping to drive online traffic, visibility, and ultimately revenue. Your work will focus on optimising the performance of their website and B2B marketing efforts, particularly through SEO content creation and CPC/PPC campaign management (across Google and Bing).
This isn’t an agency or chaotic startup environment. You’ll have the time and support to learn, develop, and do the job properly.
Key responsibilities:
- Write keyword-rich SEO content tailored to specific audiences across multiple websites
- Conduct keyword research to identify the best opportunities for traffic growth
- Manage and optimise PPC/CPC campaigns to drive performance and ROI
- Monitor the effectiveness of SEO and PPC strategies using tools like Google Analytics
- Stay up to date with the latest developments in SEO and paid media best practices
- Support B2B social media and content marketing efforts where needed
Who are we looking for?
- Experience managing CPC/PPC campaigns (e.g. Google Ads, Bing)
- Excellent written communication skills and an interest in content creation
- Strong analytical skills - you enjoy digging into data to spot trends and opportunities
- A good grasp of digital marketing tools and platforms
The package includes:
- 33 days holiday (rising to 38 with service)
- Buy/sell up to 5 days holiday each year
- Final salary pension scheme
- Private health insurance & life cover after qualifying period
- Subsidised onsite café and free gym
- Paid charity days and regular social activities
- At-cost EV charging points, and free parking
If you’re looking for a well-rounded digital role in a secure, growing business that genuinely values its people and you’ve got a flair for SEO and PPC this could be a brilliant next step.
Digital Marketing Executive - SEO and PPC employer: Higher People
Contact Detail:
Higher People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - SEO and PPC
✨Tip Number 1
Familiarise yourself with the latest SEO and PPC trends. Follow industry blogs, attend webinars, and engage in online communities to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you used data to optimise performance and drive results, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who work in SEO and PPC. Attend local meetups or join relevant LinkedIn groups to connect with others and potentially get referrals.
✨Tip Number 4
Prepare thoughtful questions about the company's current digital marketing strategies and challenges. This shows your genuine interest in the role and helps you stand out during the interview process.
We think you need these skills to ace Digital Marketing Executive - SEO and PPC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and PPC. Include specific examples of campaigns you've managed, the tools you've used, and the results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing. Mention why you're interested in this particular role and how your skills align with the company's needs.
Showcase Analytical Skills: In your application, emphasise your analytical skills. Provide examples of how you've used data to inform your marketing strategies or improve campaign performance.
Highlight Continuous Learning: Mention any recent courses, certifications, or workshops related to SEO and PPC. This shows your commitment to staying updated with industry trends and best practices.
How to prepare for a job interview at Higher People
✨Showcase Your SEO and PPC Knowledge
Make sure to brush up on the latest trends and best practices in SEO and PPC. Be prepared to discuss specific strategies you've used in the past, as well as any tools you are familiar with, like Google Ads or Bing Ads.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to talk about how you've used data to drive decisions in previous roles. Bring examples of how you've monitored campaign performance and made adjustments based on your findings.
✨Prepare for Content Creation Questions
As content creation is a key part of the job, think about examples of keyword-rich content you've written. Be ready to explain your process for conducting keyword research and how you tailor content to different audiences.
✨Express Your Interest in Continuous Learning
This company values development and training, so express your enthusiasm for learning new skills and staying updated with industry changes. Mention any recent courses or certifications you've completed related to digital marketing.
