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For Companies At a Glance
- Tasks: Lead media operations and ad technology to drive business growth and optimize campaigns.
- Company: Join a dynamic team focused on delivering premium audio content for learning and entertainment.
- Benefits: Enjoy a collaborative environment with opportunities for innovation and personal growth.
- Why this job: Be part of a mission that fills hearts and minds while working in a fast-paced, entrepreneurial setting.
- Qualifications: Experience with ad tech tools and a passion for results are essential.
- Other info: Work cross-functionally and manage relationships with external media vendors.
The predicted salary is between 43200 - 72000 £ per year.
Marketing and Advertising Manager required to lead all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data and build audiences. You will have the ability to drive innovative thinking to enable business growth and efficient conversions across the digital ecosystem. You will have direct hands on ownership of tools as well as work cross-functionally across Media, Creative, Product and Technology. The role requires a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.
The position’s most critical duties and functions:
General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)
Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns and boost return on investment
Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.
Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.
Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.
Understanding of cookie less advertising and cookie consent concepts
Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.
Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.
Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing
DMP tech setup, infrastructure, cross-device targeting/reporting, CDP
Management of Data Onboarders
Site troubleshooting
SQL, ETL, knowledge on data transfer via S3, and SFTP
Deeplinking and DCO concepts
Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan
Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)
Ability to understand and transform business requirements into actionable tech/product requirements for feature developments
For further details please contact Katie Collins
Marketing And Advertising Manager employer: *Intega IT Recruitment Ltd*I.T & Technology Recruitment Experts*
Contact Detail:
*Intega IT Recruitment Ltd*I.T & Technology Recruitment Experts* Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing And Advertising Manager
✨Tip Number 1
Familiarize yourself with the specific ad technologies mentioned in the job description, such as Adobe AAM and Doubleclick. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 2
Showcase your understanding of programmatic media and cookie-less advertising. Being able to discuss current trends and challenges in the digital advertising landscape will demonstrate your expertise and passion for the field.
✨Tip Number 3
Highlight any previous experience managing cross-functional teams or projects. This role requires collaboration across various departments, so illustrating your ability to work well with others is crucial.
✨Tip Number 4
Prepare to discuss how you've driven innovative thinking in past roles. Be ready to share specific examples of how your ideas led to business growth or improved efficiencies, as this aligns with the entrepreneurial spirit of the position.
We think you need these skills to ace Marketing And Advertising Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media operations and ad technology. Include specific tools you've worked with, such as Adobe AAM, Doubleclick, or any programmatic media platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for results and innovative thinking. Share examples of how you've driven business growth and improved efficiencies in previous roles.
Showcase Technical Skills: Clearly outline your technical skills related to ad operations, such as ad tagging in Javascript, understanding of privacy regulations, and experience with data management platforms. This will demonstrate your capability to handle the role's requirements.
Highlight Collaborative Experience: Since the role requires cross-functional collaboration, mention any past experiences where you successfully worked with teams from different departments like Media, Creative, and Technology. This shows you can thrive in a collaborative environment.
How to prepare for a job interview at *Intega IT Recruitment Ltd*I.T & Technology Recruitment Experts*
✨Show Your Technical Expertise
Be prepared to discuss your hands-on experience with ad technology tools like Adobe AAM, Doubleclick, and Kochava. Highlight specific projects where you successfully optimized campaigns or improved ROI using these tools.
✨Demonstrate Your Problem-Solving Skills
Share examples of how you've identified inefficiencies in media operations and the steps you took to troubleshoot and resolve these issues. This will showcase your analytical thinking and commitment to results.
✨Emphasize Collaboration
Since the role requires cross-functional teamwork, be ready to talk about your experience working with different departments like Creative, Product, and Technology. Discuss how you foster collaboration to achieve common goals.
✨Passion for Customer Focus
Express your understanding of the importance of customer-centric strategies in advertising. Share instances where you prioritized customer needs and how it led to successful outcomes in your previous roles.
