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- Tasks: Lead marketing tech strategies and enhance client automation efforts.
- Company: Join OLIVER, a pioneer in bespoke marketing ecosystems and AI-driven solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be at the forefront of MarTech, driving impactful change with cutting-edge technology.
- Qualifications: Experience in Salesforce Marketing Cloud, Braze, and strong data knowledge required.
- Other info: Embrace sustainability and continuous learning in a fast-paced setting.
The predicted salary is between 43200 - 72000 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Location: London, England, United Kingdom
About the role:
We’re looking for an experienced MarTech Director to join our rapidly expanding Data-Driven Marketing team, based in our head office in Angel, London. MarTech sits at the heart of our mission to build and run bespoke marketing ecosystems for clients through best-in-class people, processes, and technology. This role will be pivotal in setting up and carving out this function across the business, contributing significantly to our growing capability in this space.
Key objectives:
- Support clients on the effective transformation and effectiveness of their marketing automation efforts
- Build and grow the marketing technology capabilities within the team and business
- Consult with clients on strategy and lead the data campaign management teams
What you will be doing:
- Lead strategic and consultative planning efforts for clients - running workshops and discoveries, developing transformation roadmaps and implementation plans
- Identify trapped value and opportunities to enhance the effectiveness of clients’ marketing automation platforms and wider data ecosystem i.e. CDP / Data Warehousing, third-party providers
- Engage with a wide range of clients, from manager to CMO, to guide their marketing automation efforts and sell relevant solutions
- Lead the CRM campaign automation team, ensuring best-in-class implementation, right-first-time delivery, and effective collaboration with other teams (Data Strategy, Analytics, Strategy, Creative, Account Management)
- For more sophisticated CRM programmes, support the campaign management team with hands-on implementation expertise and best practice approaches to ways of working and QA
- Own MarTech accreditation and certification strategy for our business – undertaking certifications, new partnership opportunities, demos and training
- Consult with clients on their CDPs and other data warehouses and how these seamlessly integrate with their marketing automation platforms and CRM efforts
- Support broader teams in the business on how to leverage the best other creative technologies such as Creative X, Dragonfly AI
- Support internal data team infrastructure building and optimisation where appropriate, specifically Google Marketing Cloud
- Provide thought leadership for clients on best-practice and what’s new in MarTech, particularly focusing on AI capabilities
- Advice on and support in the usage of third-party tools that aid CRM communications and personalisation, such as Moveable Ink and Phrasee
- Maintain a keen awareness of industry advancements and continually push the boundaries of what marketing technology can achieve, particularly in the AI / Gen AI space
You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.
What you need to be great in this role:
- Proven experience establishing and growing a business function
- Strong expertise of Salesforce Marketing Cloud, Braze, and HubSpot, with a strong grasp of their technical and functional capabilities
- Salesforce Marketing Cloud (ideally admin & consultant) & Braze certified
- Extensive experience in how to translate consumer lifecycle programmes / functionality advancements into MarTech platforms (implementation, delivery and optimisation)
- Strong knowledge of data warehousing / CDPs (e.g. Treasure Data, Snowflake, AWS, and Big Query)
- Excellent critical-thinking and problem-solving skills
- Strong communication and stakeholder management skills, comfortable influencing all levels of seniority
- A collaborative team player with an open mind and a willingness to lead in a fast-paced, evolving environment
- A keen eye for the future, particularly in driving forward product offerings related to AI and MarTech advancements
- Desire to continually learn and push the boundaries of what marketing technology can achieve
You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.
MarTech Director (London) employer: OLIVER Agency
Contact Detail:
OLIVER Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech Director (London)
✨Tip Number 1
Familiarise yourself with the latest trends in MarTech, especially around AI capabilities. Being able to discuss recent advancements and how they can be applied to enhance marketing automation will set you apart during interviews.
✨Tip Number 2
Network with professionals in the MarTech space, particularly those who have experience with Salesforce Marketing Cloud, Braze, and HubSpot. Engaging in conversations with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to showcase your problem-solving skills by thinking of specific examples where you've successfully implemented or optimised marketing technology solutions. This will demonstrate your hands-on expertise and ability to drive results.
✨Tip Number 4
Stay updated on sustainability practices within the MarTech industry. Showing that you are knowledgeable about how marketing technology can contribute to environmental responsibility will resonate well with OLIVER's values.
We think you need these skills to ace MarTech Director (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the MarTech Director position. Understand the key objectives and responsibilities outlined by OLIVER, as this will help you tailor your application to highlight relevant experiences.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven experience in establishing and growing business functions, particularly in marketing technology. Mention specific tools like Salesforce Marketing Cloud, Braze, and HubSpot, and how you've successfully implemented them in past roles.
Showcase Your Skills: Demonstrate your critical-thinking and problem-solving skills in your application. Provide examples of how you've influenced stakeholders at various levels and led teams in a fast-paced environment, as these are crucial for the role.
Express Your Passion for Innovation: OLIVER values a keen eye for future advancements, especially in AI and MarTech. In your application, convey your enthusiasm for staying updated on industry trends and your desire to push the boundaries of what marketing technology can achieve.
How to prepare for a job interview at OLIVER Agency
✨Showcase Your MarTech Expertise
Make sure to highlight your experience with key platforms like Salesforce Marketing Cloud, Braze, and HubSpot. Be prepared to discuss specific projects where you've successfully implemented or optimised these tools.
✨Demonstrate Strategic Thinking
Prepare examples of how you've led strategic planning efforts for clients. Discuss your approach to running workshops and developing transformation roadmaps, as this will show your ability to think critically and consult effectively.
✨Engage with AI Knowledge
Since the role involves leveraging AI technology, brush up on the latest advancements in MarTech related to AI. Be ready to share your thoughts on how AI can enhance marketing automation and drive better results for clients.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Prepare to discuss your experience in leading cross-functional teams and how you ensure effective collaboration, especially in fast-paced environments.
