Marketing Communications Executive (Events, AM, B2B, Tech, Agency) - Global B2B Lead Generation ...

(B2B, Events, Marketing, Logistics, Account Manager, Agency)

Marketing Communications Executive (B2B)

Agency/ B2B/ Tech background ideal!

Overseeing Event campaigns for global Tech and Agency clients (Adobe, SAP, Google, AWS and tier 1 agencies!)

Events (Logistics and Marketing)

Hybrid (3 days office)

London/ City

Circa 50 staff- AMAZING culture!

The Role

As an Marketing Communication Executive you’ll serve as a primary point of contact for their clients, ensuring their needs are met and their expectations are exceeded. This role involves managing client relationships, developing account and campaign plans, and delivering Event marketing solutions that meet the scope of work, and exceed the client’s expectations! As an Account Manager you’ll work closely with internal teams to ensure the successful execution of B2B marketing campaigns and strategies.

Key Responsibilities

Client Relationship Management & Events

Develop and maintain strong, long-term relationships with clients, acting as the day-to-day point of contact.

Lead regular client meetings and calls to review timelines, progress, performance, gather feedback, and identify opportunities for further campaign opportunities.

Address client needs and concerns promptly, ensuring satisfaction and fostering trust.

Understand client businesses, industries, and objectives to provide input into campaigns and guidance.

Address client concerns and resolve any issues that arise, ensuring a high level of client satisfaction.

Prepare and present regular reports on account status, campaign performance, and key metrics to clients and internal stakeholders.

Work closely with the Client Lead and Strategy Director to develop tailored marketing and business development strategies, and deliverables for your client accounts.

Oversee the execution of marketing and business development activities and campaigns, ensuring alignment with client goals and measurable results.

Monitor industry trends and competitor activities to provide clients with innovative solutions.

Prepare presentations, decks and reports for meetings and presentations with clients.

Coordinate teams internally working on your accounts, fostering a collaborative and high-performance work environment.

Request internal resource effectively on your accounts to ensure seamless service delivery

Qualifications

A degree in Marketing, Business, Events or a related field is preferred.

Up to 2 years of experience in account management, preferably within a B2B marketing agency.

Events

Occasional travel may be required for client meetings and events.

Key Attributes

Experience: Proven experience as an Account Manager or in a similar role within a B2B marketing agency.

Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.

Relationship Building: Strong interpersonal skills with the ability to build and maintain relationships with clients and internal teams.

Analytical Skills: Ability to analyse data and metrics to inform decision-making and demonstrate campaign effectiveness.

Organizational Skills: Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously.

Problem-Solving: Proactive and solution-oriented, with the ability to address and resolve client issues effectively.

Technical Proficiency: Familiarity with marketing automation tools, CRM software, and other relevant technologies.