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- Tasks: Lead data and AI initiatives to transform communications strategies for global brands.
- Company: Burson is a global leader in strategic communications, focused on reputation and innovation.
- Benefits: Enjoy cutting-edge AI tools, a collaborative culture, and opportunities for professional growth.
- Why this job: Join a team at the forefront of data-driven communications, making a real impact.
- Qualifications: Proven experience in data intelligence, strong analytical skills, and exceptional communication abilities.
- Other info: Be part of a community that values lifelong learning and ethical data practices.
The predicted salary is between 72000 - 108000 £ per year.
Who we are: Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Drive the Future of Data & AI at Burson
Are you ready to shape the future of data-driven communications? At Burson, we’re redefining the power of data and intelligence to create impactful strategies for global brands. As a Senior Director in our Data & Intelligence, you’ll be at the forefront of this transformation, leading our data and AI capabilities across the EMEA region.
Why Join Us? Burson is a global leader in strategic communications, where innovation, data, and creativity come together to drive business impact. We empower our people with cutting-edge AI and data solutions, and as part of our team, you’ll play a key role in embedding a data-first approach throughout our agency and for our clients.
The Role
Reporting to the EMEA Chief Data & Intelligence Officer, you’ll drive the growth of Burson’s data and intelligence offerings, working with senior leaders and client teams to deliver tailored, measurable solutions. From leveraging our proprietary AI suite (Sonar, Decipher, KYO, Flight School, and the Fount) to shaping industry-leading thought leadership, you’ll be instrumental in shaping how data transforms the communications landscape.
What You’ll Do At Burson
- Growth Leadership: Identify and convert opportunities to expand Burson’s data and AI offerings across EMEA. Develop and implement regional growth strategies.
- Client Engagement: Build trusted relationships with key stakeholders, leading client workshops and presentations to showcase the value of data-driven decision-making.
- Team Enablement: Empower Burson teams with the knowledge and tools to maximize the impact of data and AI. Develop training and resources to upskill colleagues.
- Product Innovation: Collaborate with product teams to refine and develop innovative AI and data solutions tailored to emerging client needs.
- Thought Leadership: Establish Burson as a leader in data and AI by contributing to industry publications, speaking at conferences, and shaping the conversation on data-driven PR.
- Collaboration: Work closely with the Chief Data & Intelligence Officer and senior leaders to align regional and global data strategies.
- Data Ethics: Champion responsible data practices, ensuring compliance with industry regulations and Burson’s high ethical standards.
What You’ll Bring
- Proven experience in data and intelligence, with a strong track record of driving growth and delivering client value.
- Deep understanding of the communications industry and the role of data and AI in PR and strategic communications.
- Strong analytical skills and the ability to translate complex data into actionable insights.
- Exceptional communication and presentation skills, with the ability to engage and influence senior stakeholders.
- A history of building and maintaining strong client relationships.
- Experience in leading and developing teams.
- Knowledge of social, press, and web analytics tools, as well as research methodologies.
- Passion for innovation and a commitment to data ethics.
If you’re a data-driven leader with a passion for innovation, we want to hear from you. Be part of a team that’s shaping the future of strategic communications with cutting-edge AI and intelligence.
Senior Director, Data & Intelligence EMEA London, England, United Kingdom; United Kingdom employer: Burson Group
Contact Detail:
Burson Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Data & Intelligence EMEA London, England, United Kingdom; United Kingdom
✨Tip Number 1
Network with professionals in the data and communications sectors. Attend industry events, webinars, or conferences where you can meet potential colleagues or clients. Building these connections can give you insights into the company culture and the specific challenges they face.
✨Tip Number 2
Stay updated on the latest trends in data and AI within the communications industry. Follow relevant publications, blogs, and thought leaders on social media. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth through data and intelligence in previous roles. Be ready to share measurable outcomes and the strategies you employed, as this will showcase your expertise and fit for the role.
✨Tip Number 4
Familiarise yourself with Burson's proprietary AI tools mentioned in the job description. Understanding how these tools work and their applications in real-world scenarios will give you an edge during discussions with the hiring team.
We think you need these skills to ace Senior Director, Data & Intelligence EMEA London, England, United Kingdom; United Kingdom
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Senior Director, Data & Intelligence position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your proven experience in data and intelligence, particularly in the communications industry. Highlight specific achievements that demonstrate your ability to drive growth and deliver client value.
Write a Strong Cover Letter: In your cover letter, express your passion for innovation and data ethics. Discuss how your skills and experiences make you a perfect fit for Burson, and provide examples of how you've successfully engaged with clients and led teams in the past.
Prepare for Interviews: If selected for an interview, prepare to discuss your analytical skills and how you've translated complex data into actionable insights. Be ready to share examples of your thought leadership in the field and how you've built strong client relationships.
How to prepare for a job interview at Burson Group
✨Showcase Your Data Expertise
As a Senior Director in Data & Intelligence, it's crucial to demonstrate your deep understanding of data analytics and AI. Prepare specific examples of how you've successfully driven growth through data-driven strategies in previous roles.
✨Engage with Thought Leadership
Burson values innovation and thought leadership. Be ready to discuss your insights on the future of data in communications and how you can contribute to establishing Burson as a leader in this space.
✨Build Rapport with Stakeholders
Strong client relationships are key in this role. During the interview, highlight your experience in building trust with senior stakeholders and how you've effectively engaged them in data-driven decision-making.
✨Demonstrate Team Empowerment Skills
You'll be expected to enable and upskill teams. Share examples of how you've developed training resources or led workshops that empowered colleagues to leverage data and AI effectively.
