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- Tasks: Lead digital marketing strategies to drive growth and achieve ambitious targets.
- Company: Join a dynamic B2C financial services provider focused on innovation and customer engagement.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Be part of a creative team making a real impact in the financial sector.
- Qualifications: 5+ years in B2C marketing, strong analytical skills, and hands-on PPC experience required.
- Other info: Ideal for proactive individuals passionate about digital marketing and team collaboration.
The predicted salary is between 42000 - 84000 Ā£ per year.
A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve its ambitious growth targets.
Responsibilities:
- Keep all content updated on the website
- Prepare all external communications including the issuing and creation of monthly newsletters and marketing mailouts, blogs and content for customer base
- Develop and execute campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
- Track all conversions efficiently via Google Analytics and Google Tag Manager
- Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
- Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
- Landing page optimisation
- Keyword research and creation of ads on the various platforms
- Support sales team with relevant content / collateral
- Team management
Requirements:
- ~5+ years marketing experience in B2C financial services ideally
- Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
- Knowledge of planning and building dynamic campaigns
- Good communication skills
- A genuine passion for all things Paid Media and digital
- Hands-on PPC experience
- Good attention to detail & performance driven
- Good written, analytical & verbal communication skills
- Proactive team player able to work individually and as part of a team
- Ability to summarise data concisely
cĀ£70,000
Senior Manager, Performance (Digital) Marketing employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Senior Manager, Performance (Digital) Marketing
āØTip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the B2C financial services sector. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during interviews.
āØTip Number 2
Showcase your hands-on experience with PPC campaigns by preparing case studies or examples of successful campaigns you've managed. Be ready to discuss the strategies you employed and the results achieved, as this will demonstrate your capability for the role.
āØTip Number 3
Brush up on your analytical skills, particularly with tools like Google Analytics and Google Tag Manager. Being able to interpret data effectively and present it clearly will be crucial in demonstrating your ability to track and report on campaign outcomes.
āØTip Number 4
Network with professionals in the digital marketing space, especially those who work in financial services. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Senior Manager, Performance (Digital) Marketing
Some tips for your application š«”
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing, particularly within financial services. Emphasise your hands-on PPC experience and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention specific achievements that demonstrate your ability to drive growth and manage campaigns effectively.
Showcase Analytical Skills: Since the role requires good analytical skills, include examples of how you've used tools like Google Analytics and Excel to track campaign performance and optimise strategies. Be specific about the outcomes.
Highlight Team Management Experience: If you have experience managing a team, make sure to mention it. Discuss your leadership style and how you've successfully collaborated with others to achieve marketing objectives.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
āØShowcase Your Analytical Skills
As a Senior Manager in Performance Marketing, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used tools like Google Analytics and Excel to track campaign performance and optimise strategies.
āØDemonstrate Your Passion for Digital Marketing
This role requires a genuine enthusiasm for digital marketing and paid media. Share your experiences with various campaigns and platforms, and express what excites you about the future of digital marketing in the financial services sector.
āØPrepare for Team Management Questions
Since this position involves team management, be ready to discuss your leadership style. Think of examples where you've successfully led a team, resolved conflicts, or motivated team members to achieve their goals.
āØHighlight Your Campaign Successes
Be ready to talk about specific campaigns you've developed and executed. Focus on the outcomes, such as conversion rates and lead generation, and how you achieved them. Use metrics to back up your claims and show your impact on previous businesses.
