At a Glance
- Tasks: Lead marketing and PR strategies for a luxury hotel in London.
- Company: Join Auberge Resorts Collection, known for unique luxury experiences worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of an exciting new hotel launch in a vibrant city, shaping its brand identity.
- Qualifications: 10+ years in luxury marketing; degree in marketing, PR, or communications required.
- Other info: Ideal for self-motivated individuals who thrive in fast-paced, entrepreneurial settings.
The predicted salary is between 72000 - 100000 £ per year.
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 30 one-of-a-kind hotels and resorts, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Our mission is to be the most inspiring collection of one-of-a-kind luxury properties and experiences in the world. We are best-loved because we are intimate, stylish, soulful and deeply personal.
Our Property: An exclusive sanctuary where the timeless elegance of London's storied past meets the vibrant pulse of modern British life, Cambridge House anchors an esteemed list of European Auberge Resorts properties. Developed by the Reuben brothers, this elegant project is nestled between the tranquil expanse of Green Park and the lively allure of Shepherd Market. Our uniquely Mayfair hotel, complemented by a private members' club, offers a harmonious blend of retreat and gathering space, all offering buzzy food and beverage and stunning design led by Europe’s leading architecture and interior design voices. This majestic Georgian mansion and Grade 1-listed Palladian-style townhouse are being thoughtfully transformed into a 102-room hotel, preserving its rich heritage while presenting London’s most desirable new restaurants, bars, spa, and private members club that are perfectly attuned to the pulse and style of modern London life.
Role Summary: The Director of Communications, Cambridge House, London will play a critical role in our European expansion, helping to establish the Cambridge House as the most anticipated hotel in London. The Director of Communications will be responsible for developing and executing marketing and public relations strategies, as well as driving social media, digital and ecommerce business while ensuring all communications support the property positioning and create buzz on a national and local level. In addition, this role will identify and implement relevant partnerships, sponsorships and support the development of our unique one-of-a-kind experiences. This role requires a creative, strategic thinker with a proven track record in brand building, campaign management, and effective internal and external communications. In addition to working closely with the hotel team, you will collaborate with Home Office experts across communications, marketing, digital, revenue, and sales. The ideal candidate thrives in an entrepreneurial environment, is highly self-motivated, and adapts quickly to new systems, processes, and evolving priorities.
Core Responsibilities:
- Drive awareness and revenue generation for new hotel openings - rooms, F&B, spa and experiences.
- Develop and implement the overall marketing and communications strategy to enhance brand visibility and meet the business objectives of Cambridge House.
- Work closely with the VP Marketing, New Openings, and the SVP of Brand & Communications through pre-opening to drive engaging pre-opening marketing and communications.
- Oversee the development of engaging content for various channels, including digital, social media, press releases, and internal communications.
- Create unique and story-telling driven property collateral.
- Email cadence, planning and execution.
- Build and maintain relationships with media outlets, influencers, and key stakeholders locally.
- Coordinate the production of digital marketing creative asset development and work closely with the Home Office digital marketing team to support plan execution.
- Work with the VP Marketing, New Openings and Experiences team to create unique one of a kind experiences and partnerships throughout pre-opening.
- Support the on-boarding of the property sales and marketing and culture and experience teams.
Required Skills & Qualifications:
- 10+ years of experience in luxury or design space with experience in marketing, social media, or PR.
- Bachelor’s degree in marketing, PR, or communications.
- Proven experience in a senior marketing and communications role with a track record of developing and executing successful campaigns.
- Has a strong understanding of the style, design and nuance of luxury that is required to create a distinctive brand for each property.
- Can collaborate with cross-functional teams to gather insights and align marketing initiatives with business goals.
- Has a curious mind, is a strong multi-tasker who finds opportunities and creates solutions, where others find problems.
- Strong attention to detail, ability to multi-task and manage time efficiently.
- Someone who gets it done.
Contact Detail:
Dweet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Communications (Luxury Hotel) Auberge Resorts Collection Permanent contract London,[...]
✨Tip Number 1
Familiarise yourself with the luxury hotel market, especially in London. Research Auberge Resorts Collection and their unique properties to understand their brand ethos and how you can contribute to their mission of creating unforgettable experiences.
✨Tip Number 2
Network with professionals in the luxury hospitality sector. Attend industry events or join relevant online forums to connect with individuals who may have insights or connections that could help you stand out as a candidate.
✨Tip Number 3
Showcase your creativity by developing a mock marketing campaign for Cambridge House. This will demonstrate your understanding of their brand and your ability to think strategically about communications and marketing.
✨Tip Number 4
Prepare to discuss your previous successes in luxury marketing and communications during the interview. Be ready to share specific examples of campaigns you've led and how they align with the goals of the Director of Communications role.
We think you need these skills to ace Director of Communications (Luxury Hotel) Auberge Resorts Collection Permanent contract London,[...]
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications required for the Director of Communications position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for luxury hospitality and your strategic vision for communications. Use specific examples from your past experience to demonstrate how you can drive brand visibility and revenue generation for Cambridge House.
Showcase Relevant Experience: In your CV, emphasise your 10+ years of experience in luxury or design spaces, particularly in marketing, social media, or PR. Highlight successful campaigns you've led and any unique partnerships you've developed that align with the role's requirements.
Proofread and Edit: Ensure your application is free from grammatical errors and typos. A polished application reflects your attention to detail, which is crucial for a role that involves high-level communications. Consider asking a friend or colleague to review your documents before submission.
How to prepare for a job interview at Dweet
✨Showcase Your Luxury Experience
Make sure to highlight your previous experience in the luxury sector. Discuss specific campaigns or projects you've worked on that align with the high standards of Auberge Resorts Collection, demonstrating your understanding of luxury branding and marketing.
✨Prepare for Strategic Questions
Expect questions about your strategic thinking and how you would approach the marketing and communications strategy for Cambridge House. Be ready to discuss your ideas on enhancing brand visibility and generating buzz, as well as examples of successful strategies you've implemented in the past.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully partnered with different departments to achieve common goals, particularly in a pre-opening context.
✨Demonstrate Creativity and Innovation
Auberge is looking for a creative thinker, so come equipped with innovative ideas for unique experiences and partnerships. Think about how you can bring storytelling into your marketing efforts and be ready to share your vision for engaging content across various channels.