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- Tasks: Lead global marketing strategies for a flagship biostimulatory injectable.
- Company: Join a leading global medical aesthetics organisation in London.
- Benefits: Enjoy competitive salary, remote work options, and professional development opportunities.
- Why this job: Be part of a dynamic team shaping innovative marketing strategies with real-world impact.
- Qualifications: Experience in injectable aesthetics and proven leadership in global brand management required.
- Other info: Collaborate with cross-functional teams and develop relationships with key opinion leaders.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a global medical aesthetics organization seeking a Global Marketing Manager to join their London office. The Global Marketing Manager will lead their flagship biostimulatory injectable and have responsibility for developing the annual Global Brand Plan and strategic framework, delivering programs to affiliates, and ensuring a consistent, differentiated global brand identity across B2B2C and B2B platforms.
Responsibilities:
- Develop and implement strategic launch plans, ensuring seamless rollout across regional and country teams.
- Lead the Global Brand Team and drive the annual strategic planning process.
- Shape and manage a high-performing team, ensuring accountability for performance and objectives.
- Collaborate with the Global Brand Team to create and align on strategic pillars and framework.
- Ensure consistency in global brand positioning, messaging, and creative assets.
- Gather insights, track campaign effectiveness, and adjust strategies based on market data and competitor analysis.
- Collaborate with country teams to co-create relevant strategic frameworks.
- Support financial forecasts and development of annual metrics to monitor campaign success.
- Work with cross-functional teams, including medical affairs and training, to execute deliverables and defense activities.
- Align segmentation, targeting, and key metrics monitoring.
- Develop relationships with key opinion leaders to support external advocacy.
- Collaborate with other Aesthetic Brand teams to maximize the full facial portfolio and explore cross-selling opportunities.
- Develop and execute marketing tactics, including digital assets, events, and promotional materials.
- Lead creative development and manage agencies to execute brand strategies.
- Oversee the promotional budget and ensure alignment with tactical programs.
- Monitor competitors and develop counter-competitive strategies.
- Lead portfolio and pipeline strategic planning in collaboration with commercial, R&D, and medical teams.
- Shape long-term product development plans and business cases for new assets.
Qualifications:
- The ideal candidate will have experience in injectable aesthetics.
- University degree in business or medical fields.
- Proven leadership of a global brand team, developing and executing brand strategies.
- Strong experience in strategic LRP, product positioning, and competitive differentiation.
- Minimum 2 years in global marketing roles, with 3 years in country-level strategic marketing.
- Expertise in managing budgets and demonstrating ROI.
- Experience marketing across diverse global markets.
Global Marketing Manager (London Area) employer: Med Talent
Contact Detail:
Med Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in medical aesthetics, particularly in injectable products. Understanding the market landscape and being able to discuss recent innovations will show your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the medical aesthetics field, especially those who have experience in global marketing roles. Attend industry events or webinars to connect with potential colleagues and gain insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led a global brand team or launched a product in diverse markets. Highlighting your strategic thinking and leadership skills will be crucial in demonstrating your fit for this role.
✨Tip Number 4
Research the company's existing products and their positioning in the market. Being able to articulate how you would enhance their brand strategy or address competitive challenges will set you apart from other candidates.
We think you need these skills to ace Global Marketing Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in global marketing, particularly in injectable aesthetics. Emphasise your leadership roles and any successful brand strategies you've developed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the medical aesthetics field. Discuss how your background aligns with the responsibilities of the Global Marketing Manager role and provide specific examples of your achievements.
Showcase Your Strategic Thinking: Demonstrate your ability to develop and implement strategic plans. Include examples of how you've successfully rolled out marketing initiatives across different regions or countries.
Highlight Collaboration Skills: Since the role involves working with cross-functional teams, mention your experience collaborating with various departments. Provide examples of how you've worked with teams like medical affairs or training to achieve common goals.
How to prepare for a job interview at Med Talent
✨Showcase Your Strategic Thinking
As a Global Marketing Manager, you'll need to demonstrate your ability to develop and implement strategic plans. Be prepared to discuss specific examples of how you've successfully launched products or campaigns in the past, focusing on your thought process and the outcomes.
✨Highlight Leadership Experience
This role requires strong leadership skills. Share experiences where you've led a team, managed performance, and driven accountability. Discuss how you foster collaboration and motivate your team to achieve objectives.
✨Understand the Market Landscape
Familiarise yourself with the medical aesthetics industry, particularly injectable products. Be ready to discuss current trends, competitor strategies, and how you would position the brand effectively in this competitive landscape.
✨Prepare for Cross-Functional Collaboration
The role involves working with various teams, including medical affairs and training. Think of examples where you've successfully collaborated across departments to achieve a common goal, and be ready to explain how you can facilitate effective communication and teamwork.
