Director, Brand and Community

This range is provided by RedCat Digital. Working for a recognised and loved global consumer brand with tens of millions of customers, the Director of CRM & Loyalty will lead the global strategy for CRM and launch a brand new loyalty program, managing a team of 20+ people. With over £200m investment into revamping their digital and CRM, this person will be a key figure in taking the business on a transformation journey and shaping the strategy across all markets. The Director of CRM & Loyalty will be responsible for: • Global CRM strategy and lifecyle management • Working closely with departments across marketing, digital, data, ecommerce and product The Director of CRM & Loyalty will have: • Built CRM and loyalty programs that have elevated consumer brands • Experience in segmentation and customer lifecycle management • Excellent analytical skills and a data driven mindset • Great communication and stakeholder management skills • Candidates could come from a variety of sectors such as retail, ecommerce, leisure, travel, telco, hospitality, entertainment, etc. • Candidates could comes from roles like Head of CRM, Head of Loyalty, CRM Director, etc. This is a great opportunity for a talented Director of CRM & Loyalty to join a well-known brand, with big investment, at the start of a large-scale transformation. They can offer a great benefits package, as well as a good work life balance, flexible working and a fantastic culture. Director of CRM & Loyalty London / hybrid Seniority level Director Employment type Full-time Industries Retail, Entertainment Providers, and Hospitality Referrals increase your chances of interviewing at RedCat Digital by 2x Sign in to set job alerts for “Director Customer Relationship Management” roles. Director of CRM & Player Engagement (9-12 Month Fixed Term Contract) PR Senior/Account Director – Consumer/Food & Drink Digital Operations Director (hospitality client) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #