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- Tasks: Lead marketing strategy and brand development for a cutting-edge DeFi business.
- Company: Join a next-gen DeFi firm revolutionising digital asset infrastructure with innovative solutions.
- Benefits: Enjoy a dynamic startup culture with opportunities for growth and impact.
- Why this job: Be at the forefront of the DeFi movement, shaping the future of finance.
- Qualifications: Must have experience as a CMO or senior marketing leader in DeFi or Web3.
- Other info: Contact Ian Bailey at Harrington Star for more details.
The predicted salary is between 72000 - 108000 £ per year.
We’re working with a next-generation decentralized finance (DeFi) business who are building institutional-grade investment solutions on one of the fastest-growing blockchain ecosystems - reimagining digital asset infrastructure through innovative stablecoin products and institutional staking services. They’re backed by a well-funded parent company, and as growth accelerates, they require a Chief Marketing Officer (CMO) to define and lead the brand, go-to-market, and communications strategy.
Role
The CMO will drive the strategic marketing agenda, leading all aspects of brand development, market positioning, and customer engagement. You will play a pivotal role in scaling adoption of new digital asset products across institutional and crypto-native audiences.
Responsibilities
- Marketing Strategy: Develop and execute a global marketing strategy that builds brand recognition and supports commercial growth.
- Product Marketing & Positioning: Lead the go-to-market planning and messaging for stablecoin and staking offerings.
- Brand & Content Leadership: Define and amplify the firm’s positioning in the institutional DeFi ecosystem through high-impact content and campaigns.
- Community & Ecosystem Engagement: Build relationships with institutional investors, ecosystem partners, and blockchain communities.
- Media & Thought Leadership: Serve as a public-facing brand voice across press, panels, and industry events.
- Analytics & Performance: Drive a metrics-led culture across campaigns and communications.
You
- Experienced CMO or senior marketing leader in DeFi, Web3, or institutional digital asset management.
- Strong understanding of blockchain ecosystems, particularly those enabling scalable DeFi infrastructure.
- Demonstrated success in launching and growing digital financial products.
- Expertise in brand development, digital strategy, and growth marketing.
- Familiarity with both institutional and crypto-native audiences.
- Entrepreneurial, data-driven, and comfortable in a dynamic startup environment.
Please contact Ian Bailey at Harrington Star for full details.
Chief Marketing Officer (, , United Kingdom) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer (, , United Kingdom)
✨Tip Number 1
Network within the DeFi and blockchain communities. Attend industry events, webinars, and meetups to connect with professionals in the field. Building relationships with key players can give you insights into the company culture and expectations.
✨Tip Number 2
Stay updated on the latest trends in DeFi and digital asset management. Follow relevant news sources, blogs, and thought leaders on social media to understand the current landscape and how your expertise aligns with the company's goals.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that align with the responsibilities of a CMO in a DeFi context. Be ready to showcase your experience in brand development and market positioning through concrete examples.
✨Tip Number 4
Engage with the company's existing content and campaigns. Familiarise yourself with their messaging and branding to demonstrate your understanding of their market position during discussions. This shows your genuine interest and readiness to contribute.
We think you need these skills to ace Chief Marketing Officer (, , United Kingdom)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Chief Marketing Officer position. Tailor your application to highlight your relevant experience in DeFi, Web3, and digital asset management.
Craft a Compelling CV: Your CV should clearly showcase your achievements in marketing strategy, brand development, and product positioning. Use metrics to demonstrate your impact in previous roles, especially in launching and growing digital financial products.
Write a Strong Cover Letter: In your cover letter, express your passion for the DeFi space and how your background aligns with the company's vision. Highlight your understanding of blockchain ecosystems and your experience engaging with institutional investors and crypto-native audiences.
Showcase Thought Leadership: If you have experience speaking at industry events or contributing to publications, mention this in your application. Demonstrating your role as a public-facing brand voice can set you apart from other candidates.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your DeFi Knowledge
Make sure to brush up on your understanding of decentralized finance and blockchain ecosystems. Be prepared to discuss how these technologies can impact marketing strategies and customer engagement in the digital asset space.
✨Demonstrate Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in previous roles. Highlight your experience with brand development and market positioning, especially in the context of digital financial products.
✨Engage with the Community
Discuss your experience in building relationships within the blockchain community and with institutional investors. Show that you understand the importance of community engagement in driving adoption of new products.
✨Be Data-Driven
Emphasise your ability to drive a metrics-led culture. Be ready to share how you've used analytics to inform marketing decisions and improve campaign performance in past roles.
