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- Tasks: Lead content planning for Disney+ EMEA, shaping strategies to attract and retain subscribers.
- Company: Join Disney+, a global leader in streaming entertainment, known for its iconic brands and storytelling.
- Benefits: Enjoy a 4-day in-office work week and the chance to collaborate with creative minds.
- Why this job: Be part of a dynamic team driving innovative content strategies in a fast-paced environment.
- Qualifications: Significant experience in media programming and a passion for content are essential.
- Other info: Position based in Hammersmith, London, with opportunities for collaboration across Europe and the US.
The predicted salary is between 72000 - 108000 £ per year.
Overview of the Director, Content Planning, Disney+ EMEA role. Reporting to the VP, Programming, Disney+ EMEA, the Director, Content Planning will help evolve and execute the editorial framework and content strategy for our EMEA DTC content offering, to drive maximum subscriber acquisition, engagement and retention.
The Director will create the optimum content release schedule built from all our owned US content pipelines; global, regional and local acquisitions; unpublished library and EMEA, APAC and LATAM Original Productions.
Key Responsibilities- Define the region-wide content planning schedules for DTC programming.
- Shape the overall programming strategy for Disney+ EMEA, identifying priority content genres/categories/titles to attract and retain key audience segments, drawing on data-driven insights on the content preferences and needs of different consumer cohorts.
- Set regional programming priorities, working collaboratively with country programming leads and regional EMEA content team, to create high impact programming events that leverage TWDC brands and franchises.
- Assure optimised cadence of all content types, satisfying our taste base segments and audiences.
- Develop a clear view of learnings and best practices across programming and planning, that is shared and applied across all local markets.
- Execute and update a strong data-led approach to our content planning strategies, in the long, mid and short term, including day to day schedules and reactive programming changes.
- Work with the global programming team in LA to adapt the global strategy to the region where appropriate and serve as the lead relationship for all European programming strategy/needs, working closely with all local heads of programming.
- Work closely with the EMEA content teams responsible for commissioning original content; content acquisitions; content operation and localisation team, merchandising team, analytics and insight team, strategic and propositions team, Global, Regional and Local.
- Consolidate regional and local content calendars and schedules, ensuring efficient alignment of priorities where possible.
This role requires the ability to shape and lead a high performing team; in an ever changing and evolving environment, work effectively and collaboratively with peers in London, local markets, and the US.
Specific Experience We Are Looking For- Significant experience managing a television/video editorial and programming strategy.
- Proven success in an executive level media Video Content/Programming role, ideally with multi-market experience in Europe.
- SVOD/streaming and content windowing experience would be beneficial.
- Ability/experience in selecting content for a service, planning/programming the service, and using data to guide/adjust editorial strategy.
- A passion for, and deep understanding, of content.
- Experience in developing and managing a team of programmers.
- Balanced analytical and creative thinker with ability to leverage data to drive programming strategy/decisions as well as view and understand content editorially.
- Inspires creativity and innovation.
- Excellent communication skills.
- Strong relationship skills within a matrix organisation.
- Drives results and motivates the team in a fast paced environment.
- Collaboration and influencing at all levels.
The role is based in Hammersmith, London, and we operate a 4-day in-office policy.
Head of Planning Policy employer: The Walt Disney Company
Contact Detail:
The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Planning Policy
✨Tip Number 1
Familiarise yourself with Disney+ EMEA's current content offerings and strategies. Understanding their existing programming and how they engage different audience segments will help you demonstrate your knowledge during discussions.
✨Tip Number 2
Network with professionals in the media and streaming industry, especially those who have experience with SVOD platforms. Building relationships can provide insights into the role and may lead to referrals or recommendations.
✨Tip Number 3
Stay updated on the latest trends in content consumption and data analytics. Being able to discuss how these trends impact programming decisions will show your analytical skills and passion for the industry.
✨Tip Number 4
Prepare to discuss your leadership style and experiences in managing teams. Highlighting your ability to inspire creativity and drive results in a fast-paced environment will resonate well with the expectations of this role.
We think you need these skills to ace Head of Planning Policy
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Planning Policy role at Disney+. Familiarise yourself with their content strategy and how it aligns with your experience.
Tailor Your CV: Highlight your relevant experience in television/video editorial and programming strategy. Emphasise any multi-market experience in Europe and your success in executive-level media roles to make your application stand out.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content and your understanding of the streaming landscape. Use specific examples from your past experiences to demonstrate how you can contribute to Disney+'s goals.
Showcase Data-Driven Insights: In your application, provide examples of how you've used data to inform programming decisions in previous roles. This will highlight your analytical skills and ability to adapt strategies based on audience preferences.
How to prepare for a job interview at The Walt Disney Company
✨Showcase Your Strategic Thinking
As the Head of Planning Policy, you'll need to demonstrate your ability to shape and lead a programming strategy. Prepare examples of how you've successfully developed content strategies in previous roles, particularly focusing on data-driven insights and audience engagement.
✨Highlight Collaborative Experiences
This role requires working closely with various teams across different regions. Be ready to discuss your experience in collaborating with diverse teams, especially in multi-market environments, and how you’ve managed to align priorities effectively.
✨Demonstrate Your Passion for Content
A deep understanding and passion for content is crucial. Share your thoughts on current trends in the streaming industry and how they could influence programming decisions. This will show your enthusiasm and insight into the field.
✨Prepare for Data-Driven Discussions
Since the role involves a strong data-led approach, be prepared to discuss how you've used analytics to inform your programming decisions. Bring specific examples of how data has shaped your past strategies and led to successful outcomes.
