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- Tasks: Lead B2B marketing efforts, from digital campaigns to in-person events.
- Company: Join a diverse and inclusive company focused on life sciences, healthcare, and SaaS.
- Benefits: Enjoy a collaborative culture with opportunities for growth and innovation.
- Why this job: Make an impact with creative marketing strategies that drive customer engagement.
- Qualifications: 5+ years in B2B marketing; expertise in lead generation and CRM tools required.
- Other info: We value diversity and are committed to equal opportunity for all applicants.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a Senior Marketing Manager with experience in B2B marketing and events in the life science, healthcare or SaaS business industries.
The role will cover a broad range of marketing activities from the company website, product marketing, digital marketing and lead generation, to in-person and digital events, conference strategy and attendance schedule.
This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.
Key Responsibilities:
- Lead generation workflow from identifying future customers, nurturing interest in products and services, and tracking conversion to sales.
- Product marketing, including product positioning, value propositions and messaging which resonates with customers and the market.
- Create marketing and sales assets, providing support to account teams as needed.
- Lead the planning, coordination and execution of hosted in-person and digital events.
- Lead on the company’s conference strategy, including CEO speaking opportunities, sponsorships and exhibition stands.
- Execute digital marketing activities such as paid search, display ads, retargeting, email campaigns and social media adverts.
- Oversight of the company website, updating and creating new landing pages and content when necessary.
- Manage the events budget, communicating regularly with the senior leadership team and creating regular reports on campaign performance.
- Identify areas of growth and optimisation within the marketing function to drive further success and ROI.
Skills required:
- 5 years + experience in B2B marketing and lead-generation in the life science, healthcare or SaaS business industries.
- Proven track record of a data driven strategic approach which has created value and driven revenue growth.
- Ability to translate product features into simple compelling messages that resonate with prospective customers, partners and the sales team.
- Competent at using CRM software such as Salesforce and its email builder Pardot.
- Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.
- Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.
We are an Equal Opportunity Employer, who are committed to creating a diverse and inclusive company culture, that does not discriminate. Exclusivity and a diverse culture is what helps us shape who we are and reach our potential.
Senior Marketing Manager employer: Airfinity Ltd
Contact Detail:
Airfinity Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Make sure to showcase your experience in B2B marketing and lead generation specifically within the life science, healthcare, or SaaS industries. Highlight any successful campaigns you've led that resulted in customer acquisition or retention.
✨Tip Number 2
Demonstrate your ability to create compelling product messaging by preparing examples of how you've translated complex product features into clear value propositions. This will show us that you can resonate with prospective customers.
✨Tip Number 3
Familiarize yourself with our company's digital marketing strategies and tools, especially CRM software like Salesforce and design tools like Figma. Being well-versed in these will give you an edge in understanding our processes.
✨Tip Number 4
Prepare to discuss your experience with event planning and execution, both in-person and digital. Share specific examples of events you've managed and how they contributed to lead generation and brand visibility.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly in the life science, healthcare, or SaaS industries. Use specific examples of lead generation and marketing strategies you've successfully implemented.
Craft a Compelling Cover Letter: In your cover letter, emphasize your strategic approach to marketing and how it has driven revenue growth in previous roles. Mention your familiarity with CRM software like Salesforce and design tools such as Figma.
Showcase Relevant Skills: Clearly outline your skills related to digital marketing activities, event planning, and budget management. Provide examples of how you've used data to inform marketing decisions and optimize campaigns.
Demonstrate Cultural Fit: Reflect on the company's commitment to diversity and inclusion in your application. Share experiences that demonstrate your proactive attitude and ability to work independently while contributing to a team-oriented environment.
How to prepare for a job interview at Airfinity Ltd
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous roles in B2B marketing, especially in the life science, healthcare, or SaaS industries. Highlight specific campaigns you've led and the results achieved, focusing on lead generation and customer engagement.
✨Demonstrate Data-Driven Decision Making
Since a data-driven approach is crucial for this role, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any tools you've used, like Salesforce or Pardot, to track performance and optimize campaigns.
✨Prepare for Event Management Questions
Expect questions about your experience with planning and executing both in-person and digital events. Share your strategies for successful event management, including budget oversight and coordination with teams, to show your comprehensive understanding of the process.
✨Communicate Your Creative Messaging Skills
Articulate how you translate complex product features into compelling messages. Prepare examples of value propositions you've crafted that resonated with customers, and be ready to discuss how you align messaging with market needs.
