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- Tasks: Lead and execute innovative marketing strategies to boost audience growth and brand awareness.
- Company: Join Russell Publishing, a top multimedia company delivering impactful business content globally.
- Benefits: Enjoy hybrid working, pension contributions, free parking, and exclusive discounts on our benefits platform.
- Why this job: Be part of a dynamic team that values innovation, personal growth, and diversity in a supportive environment.
- Qualifications: 7+ years in senior marketing roles, with expertise in digital channels and data-driven strategies.
- Other info: Must have own vehicle for commuting due to location.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Performance Marketing will be responsible for developing and executing a comprehensive marketing strategy that delivers measurable growth in audience size, brand awareness, events attendance, and qualified leads. We are looking for an inspiring marketing leader with strong commercial acumen to be responsible for driving audience growth, lead generation, and brand development. The Head of Performance Marketing will report to the Chief Operating Officer (COO) and work closely with the Senior Leadership Team. The role combines strategic leadership with hands-on ownership to develop and drive the overarching marketing strategy and ensure its successful implementation.
The successful applicant should have more than 7 years’ experience in marketing within a commercial environment with a proven track record of success and at least 5 years’ experience within the media sector.
- Grow and enhance international brand reach, presence and engagement.
- Implement data-driven marketing strategies to achieve audience growth, lead generation, and brand development objectives.
- Conduct market research and surveys/persona work to gain a deeper understanding of our audience to enhance engagement metrics.
- Manage processes in Performance Marketing to drive best practice and innovative deployment of new systems.
- Develop testing and trialling marketing initiatives to achieve objectives and optimise budgets.
- Ensure marketing activities are aligned to assist in increasing ROI and facilitating revenue growth across all aspects of the portfolio.
- Ability to set, define, rollout and report on key metrics to track campaign performance for all activities.
- Be prepared to travel and work overseas for short periods of time.
- Setting strategic direction for the team, including OKRs & KPIs setting, execution, implement reporting, tracking/monitoring and continuous evolution of objectives.
- Management of relevant processes & systems for department and implementation of best practice.
A degree in Marketing or equivalent industry experience is required, along with:
- ~7+ years’ experience in a senior marketing role within a commercial environment.
- ~Experience across the full marketing mix (including all digital channels) and in directing and managing integrated marketing planning, execution and measurement.
- ~Experience in data driven marketing activities including lead generation and data integrations leading to actionable insights which will drive business performance.
- ~Experience of events marketing, membership models and strategies.
- ~Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
- ~Highly competent in all areas of digital marketing including social and content marketing.
We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.
- Hybrid working (2 days in the office).
- Pension contribution.
- Free car parking.
- Benefits platform with discounts, wellness and engagement tools.
- Company events.
Due to the nature of our location, applicants will require their own vehicle to travel to work.
Performance Marketing Manager - food employer: Russell Publishing
Contact Detail:
Russell Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - food
✨Tip Number 1
Network with professionals in the media sector, especially those who have experience in performance marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing strategies.
✨Tip Number 2
Familiarise yourself with the latest marketing technologies and data-driven strategies. Being well-versed in tools that enhance audience engagement and lead generation will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your past successes in driving audience growth and brand development during interviews. Have specific examples ready that demonstrate your ability to implement effective marketing strategies and achieve measurable results.
✨Tip Number 4
Show your enthusiasm for the food industry and how it intersects with performance marketing. Research Russell Publishing's brands and think about how you can contribute to their growth and engagement in this niche market.
We think you need these skills to ace Performance Marketing Manager - food
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in performance marketing, especially within the media sector. Focus on quantifiable achievements that demonstrate your ability to drive audience growth and lead generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the food industry. Mention specific strategies you have implemented in the past that align with the responsibilities outlined in the job description.
Showcase Data-Driven Success: In your application, emphasise your experience with data-driven marketing strategies. Provide examples of how you've used data to inform decisions and improve campaign performance, as this is crucial for the role.
Highlight Leadership Experience: Since the role involves strategic leadership, be sure to include any relevant leadership experience. Discuss how you've set objectives, managed teams, and driven successful marketing initiatives in previous roles.
How to prepare for a job interview at Russell Publishing
✨Showcase Your Strategic Thinking
As a Performance Marketing Manager, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare examples of past campaigns where you successfully drove audience growth and lead generation, highlighting your strategic approach and the measurable outcomes.
✨Highlight Data-Driven Success
This role requires a strong focus on data-driven marketing. Be ready to discuss specific instances where you've used data analytics to inform your marketing decisions, optimise budgets, and improve ROI. Bring along metrics or reports that showcase your achievements.
✨Demonstrate Leadership Skills
You'll be setting strategic direction for a team, so it's crucial to convey your leadership style. Share experiences where you've led teams, set OKRs and KPIs, and how you ensured successful execution of marketing initiatives. Emphasise your ability to inspire and motivate others.
✨Prepare for Market Insights Discussion
Understanding the audience is key in this role. Be prepared to discuss market research techniques you've employed, including persona work and surveys. Show how these insights have shaped your marketing strategies and enhanced engagement metrics in previous roles.
